Lisa Kamin

Work History

Work History
2002 - Present

Project Manager

Tenth Person Marketing

Partner with clients to develop their brand and create cost-effective sales/marketing strategies. Expertise in identifying and penetrating new markets, developing strategic relationships and sourcing vendors.  Have had the opportunity to work with diverse clientele including small business owners, volunteer committee members and Fortune 500 executives.

  • Created client brand image strategy; encompassing website development, sales office design, marketing materials (virtual video, direct mail etc.) expanding overall customer reach and brand image.
  • Consistently manage projects to completion on time and within, or below, budget.
  • Source and manage new vendor/contractor;  resulting in higher quality results at lower costs,creating a new brand standard. 
2000 - 2002

Director of Operations/Marketing

HomeTouch

Led the formation and staffing of multiple office locations for national real estate company. Cross-functional responsibilities included: design/build process, budget management, day to day operations and directing national brand marketing campaign. 

  • Managed 6 locations; responsible for recruitment and management of 25+ sales support team. 
  • Met investor goals by opening 6 retail locations in 7 months; consistently met budget parameters for each project while maintaining brand quality.
  • Liaison between all outside teams (design/build, property owner, construction); able to keep company objectives aligned and stay within budget.
  • Instrumental in creating an award-winning design for the Chicago flagship retail store.
1997 - 2000

VP Operations/Managing Partner

New Home Finders

Co-founded new business model specifically for the new home market.  Administered the entire business from the ground-up including, creation/implementation of business plan, day to day operations, business development strategies, client management and P&L responsibilities.

    • Recruited and managed sales and office staff.
    • Exceeded first quarter sales projections by 30%, through implementation of cost effective marketing strategies.
    • Oversaw award-winning media campaign; resulting in unprecedented media coverage for a start-up company.
    • Generated brand synergy and reduced start-up costs by developing relationships with co-branders.
    • Developed new business model by focusing on customer needs and filling a market demand. 
    • Designed custom database program to accommodate customers more efficiently and to reduce the purchase cycle time. 
    • Launched consumer magazine (80k+ circulation in first year); increased brand value and awareness, without increasing overhead through strategic partner negotiations. 
    • Analyzed builder-client needs and developed trademarked services and programs.
1992 - 1997

Director of Marketing

Bigelow Homes

Managed marketing and strategic planning in streamlining of product line for well established builder. Promoted twice, lastly to Director of Marketing. Responsibilities included: market research, special event and media management, sales office design, model merchandising and website development.

  • Increased traffic by 15% and sales by 20% through refinement of market segmentation and client education programs. 
  • Built strategic alliances with key industry market leaders resulting in a broader customer base and reduced budget.
  • Implemented targeted marketing strategies and increased brand name recognition of new product line. 
  • Introduced diversified research program; directly resulting in higher customer satisfaction and referral rate.
1985 - 1992

Other Work Experience

Executive Director, Homebuilders Association of Lake County, Vernon Hills, IL

Special Events Manager, Homebuilders Association of Greater Chicago, Oak Brook, IL

Account Adminstrator, The Breeden Company, Deerfield, IL and Association Management Group, Skokie, IL

Director of Public Relations, Automotive Service Councils, Elmhurst, IL

Education

Education
Aug 1981 - May 1985

Bachelor of Arts

Summary

  • Specialist in growing new companies with unique emerging brands.
  • Experience in launching two start-ups.
  • Creative strategist that consistently adds revenue without increasing overhead.  
  • Strong desire to face new challenges and can easily adapt to changing market conditions.
  • Adept at creating synergy between marketing and operations.
  • Extensive experience in Real Estate/Residential Construction.  

Other Experience

    • Organized campaign fundraiser for state Senator
    • Managed charity event for Children’s Memorial Hospital, Chicago
    • Guest lecturer at local senior organization
    • Course work: Social media; Certified Sales Professional (CSP); volunteer management, Tom Richey’s “Top Gun Marketing”; ABR; IRM 

Licenses/Affiliations

Illinois Real Estate Broker (1999) 

CSP (Certified Sales Professional)

Past member of:  Home Builders Association (local/national); Meeting Planners Int’l; Chicago Society of Association Executives 

Former Board member of PRSSA