Summary

Seasoned professional with more than 20 years experience in PR and communications capable of applying hands-on skills and effectively collaborating with teams to drive results and achieve goals.

Specialties

  • Branding and identity
  • Media relations
  • Advertising consulting
  • Event planning and management
  • Internal and external corporate communications
  • Copywriting and editing
  • Publications -- development, planning, production
  • Vendor relations
  • Internet research
  • Project management
  • Crisis communications
  • Social media
  • Communications and messaging strategy
  • Reputation management

Other Expertise

Have provided training on Microsoft Office suite of software to staff, have authored feature articles on PR and branding for the FORUM, the official publication of the Association Forum of Chicagoland, and have been a speaker on the topic of PR and branding for that organization as well as at national trade shows. Have also served in the press room of several major national sporting events, assisting media and accommodating interview requests. In regards to social media, I have my own twitter handle, Chicago_PR_Pro, with more than 1,370 followers and also regularly update and use Facebook and LinkedIn for my clients and for personal and networking use.

Additional Experience

National Association of the Remodeling Industry Des Plaines, Ill. (2000 - 2003) Director of Marketing/PR Handled all aspects of marketing, internal/external communications and PR for this 6,000+-member trade association to include Web redesign and updates, media relations and member marketing.

Work History

Work History
Jan 2010 - Present

Consultant

LG-PR
Experienced PR and marketing communications professional providing one-on-one, customized solutions for businesses seeking results that deliver. Services provided on a project or retainer basis according to your budget and needs.
Jan 2010 - Present

Volunteer

Victorian Village
Assist staff with resident activities, primarily focusing on one-on-one time with residents, who are mostly Alzheimer‘s patients. During this time, I endeavor to engage in conversations and keep a log of reactions to various topics from one visit to the next. I also work with residents who are newly transitioning into the community in order to help them acclimate and talk about their experiences and feelings as a new resident.
Mar 2008 - Jan 2010

Director of Accounts

KemperSports/KemperLesnik Communications

Managed the corporate communications for the parent company, KemperSports, in all aspects of media relations, account management, social media, crisis communications, spokesperson training, key message development and publications. Served as Media Relations Director for the EA SPORTS Maui Invitational basketball tournament. Also oversaw agency client accounts in the sports and tourism sectors.

  • Developed crisis communications plans and message points on an ongoing basis when a particular property or the corporation was facing negative publicity
  • Awarded the Publicity Club of Chicago’s 2009 Golden Trumpet Award for the “Surfboards Across America” marketing campaign for the Maui Invitational
Jul 2007 - Mar 2008

Vice President

Healy & Schulte

Managed corporate and B2B marketing communications accounts for clients that included Denver’s oldest law firm, ITW in Chicago, Lakeshore Athletic Club and various other clients including a new product/service launch for a startup company. Also charged with new business development for the agency.

  • Developed and implemented internal and external communications for clients including a quarterly employee newsletter and case studies for Illinois Tool Works
  • Created crisis communications plan for the Lakeshore Athletic Club, including crisis when one location suddenly closed; this required messaging to staff, members, the public and the media
Jun 2003 - Jul 2007

Vice President

MS&L

Headed up the association practice out of the Chicago office, overseeing the agency’s professional and trade association accounts, including the American Society of Home Inspectors, National Roofing Contractors Association, American Academy of Cosmetic Surgeons, Association Forum of Chicagoland and others.

  • Developed and implemented marketing communications plans from start-to-finish with media relations, community outreach and grassroots components, all designed to grow membership and build awareness
  • Implemented communications plans on behalf of the clients, both to speak to members as well as to the media
  • Attended trade shows to identify leads and network for new business purposes
2003 - 2004

Account Group Supervisor

Publicis Dialog

Managed the nonprofit association accounts, including the American Society of Golf Course Architects, All-American Rose Selections and others. For the ASGCA, the agency acted as the association’s management firm, responsible for day-to-day operations for its members, including PR, marketing, advertising and member communications. Publicis merged with MS&L, transitioning to the above position.

1999 - 2000

Marketing Manager

Office Concepts

Implemented and developed marketing plans and programs for this Steelcase office furniture dealer. This was a long-term temporary position developed upon my transfer to Chicago that was created to support the company in the design of new marketing materials and in producing and promoting events.

I

  • nstrumental in the support and execution of the Work Life Tools event at the Merchandise Mart -- a comprehensive marketing undertaking that involved prominent Chicago figures, photography, and a charitable component
1991 - 1999

Marketing Coordinator

Wigand Corporation

Served as the marketing liaison between the headquarters office and external clients, including developers, contractors and architects. Supported national sales staff, created and distributed marketing materials and coordinated events and promotions for this high-end commercial architectural woodworking firm.

  • Directed photography at on-site shoots to be used in marketing materials featuring Wigand’s work, including the Bill Gates estate in Medina, Wash.
1988 - 1991

Assistant Director of Media Relations

USA Boxing

Served under the director of media relations for the national governing body for the sport of Olympic-style boxing at the USOC headquarters in Colorado Springs. Supported media relations efforts, assisted in producing the bi-monthly publication and provided on-site press room support at major events, including the Olympic Trials and Box-Offs.

Education

Education

University of Colorado at Colorado Springs