·Responsible for product marketing, channels marketing, and corporate marketing for virtualization and storage management software company.
·Built the Akorri brand beginning with the company and product launch resulting in being named Gartner “Cool Vendor” and “Visionary” in Gartner Magic Quadrant within three months of launch. Secured six customer references and more than 100 press citations.
·Developed and built first channel marketing program resulting in over 100 resellers. Packaged programs with technology partners consisting of bundles and lead generation programs driving deal registrations.
·Acted as company and product evangelist for marketing events, press and analyst briefings, and company blog.
·Drove highly qualified leads through programs utilizing pay per click, email, webcasts, podcasts, events, etc. resulting in more than 7000 leads per year.
·Managed and mentored team including channels marketing manager, marketing coordinator, and consultants.