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Value Proposition and Objective(s)

Dynamic, self-starting and entrepreneurial global consumer/technology strategic marketing MBA leader directing Fortune 100-to-start-up business/market development, with twenty years’ experience combining creative and analytical strengths:

Market opportunity ID -- Business/partner development -- Branding/messaging

Product design/development -- Strategic go-to-market research/planning -- Retail/visual merchandising

Venture incubation -- Investment presentations -- Management team/advisory board formation

Business plans/MRDs -- Website design – Business coaching/consulting

I seek a creative driver opportunity in CPG or consumer-facing tech, am available to relocate nationally and for 50% travel.

See also, (creative breadth), (professional), (consulting).

Work experience



Textiles for Thinkers, LLC

Knowledge as Your Style™

Conceived/launched Thinker Clothing™, digitally printed clothing/accessories for men/women/kids/infants highlighting innovations in Science, Tech, Engineering and Math (“STEM”), to fill a verified market design void.

  • is viewed in 90+ countries -- 60+ every four days; ships internationally.
  • Events:2009 Oscars Gift Suite celebrity/press “favorite”; invited to all other Awards events.
  •,, OK! Magazine, WIRED Magazine, Entertainment Weekly.
  • Media:Worn throughout 2009 on Warner Bros.’ “The Big Bang Theory.”
  • Retail:Vendor invitation from Target (1680 stores), co-marketing with
  • Online analytics:Ads, keyword, entries/exits, geo clusters, PR blast uptakes on scores of sites, pageviews (28+), couponed e-mail campaigns.Syndicated STEM study data supports investor/reseller presentations.


Lisa Clark Interiors

“WOW!” Factor RealtyCalifornia Realtor®

Elegant Home Staging, LLCPrincipal

Applied all finishes, designed renovations, built-out new properties.Consistently achieved 50%+ appreciation.All projects involved extensive market trends/product design research.


Chief Marketing Officer

Impulse Mobile, Inc.

Founding management team member of wireless SaaS/matching search engine patented start-up offering two-way mobile advertising/emergency messaging.

  • Defined strategy/roadmap, created brand, named “Mobile-on-the-Go”.
  • Using Gartner, IDC, Jupiter research, defined TAM and wrote marketing plan/PPM; presented to accredited investor groups and secured early stage funding.
  • Collaborated on search engine/application development/UI with Berkeley DB/Sleepycat, Teleca, Intel/Sarvega.
  • Initiated partner OS negotiations with Symbian, branded MVNOs, FCC and device manufacturers at CTIA.


Treasures of the Bazaars

“The United Nations of Shopping”

Conceived culturally-authentic retail souk offering indigenous artisan imports.

  • Researched shopping, home goods, importing, exchange rate trends for business plan and to design 7000 s.f. La Jolla, CA store environment; presented to Chairmen’s Roundtable member for angel funding.
  • Secured consumer insights-focused advisory board:Seasoned theme park/sports brands store designer, Hollywood production designer, former U.N. officer.

Founder/Vice President of Marketing

Global Gourmet, Inc.

Incubated gourmet grocery start-up for Rocky Mountain/tier 2 SMSAs, positioned against Dean & Deluca.

  • Directed extensive national primary competitive field intelligence at Whole Foods, Wild Oats, Bread & Circus et al. to formulate detailed customer psychographics, purchase preferences, shopping patterns, inventory mix, 3500 s.f. store look-and-feel.
  • Led strategic/tactical planning including branding, promotions/media calendar.
  • Secured industry-leading advisory board including Hussmann refrigeration, former Vons CFO as first investor.

Product Line Manager, Sun Microsystems

Access Graphics, Inc.
  • Analyzed national VAR sales to design sell-off workstation inventory configurations, set pricing, forecasts.
  • Negotiated new reseller agreement with Sun Canada and with Sun Director of Strategic Channels.

Channel Architect, Education & Research Segment

Sun Microsystems, Inc.

Championed/rolled out all aspects of global retail channel offering SPARCstations through top STEM university/research lab bookstores, reported in to CEO Scott McNealy and CTO Andy Bechtolsheim.Directed cross-functional teams including marcom (POS), PR, product marketing, engineering, field sales, legal.

  • Positioned Sun against Apple and NeXT to achieve 25+% incremental revenue per institution.
  • Targeted top 50 U.S. engineering institutions/national labs; hosted kick-off events at top 10 schools.Localized channel for launch in Japan, Singapore, Taiwan, Hong Kong, Korea and Europe; presented at COMDEX, Educom, Siggraph, CeBIT.
  • Also managed U.S. VAR channel loan-to-own program which achieved 100 new customers.

Awards / Recognitions

  • Presented to Nihon Sun Board of Directors; first woman from corporate invited to Japan for three-month rotation.
  • Nominated to corporate director track and to Carol Bartz’s “Women in Leadership” internal organization.
  • Named “Eastern Area Team Player” for U.S. channel launch.


Management Consulting

At Robert R. Nathan Associates researched/designed strategic market entry strategies for McCormick into Germany, Clorox into Chile, Wrigley’s into India.At Gannett New Media directed pan-European satellite TV research study; launched “USA Today Broadcast,” computer-delivered radio script service.



Bachelor of Arts

Dean's List


President, MBA Association

Founding Publisher, "MBA Manager" newsletter