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Work experience

Jun 2012Present

Digital Marketing Specialist


Inbound and outbound marketing strategies for the E-Commerce clients. Detailed inventory content copywriting and proofreading. Setting E-Commerce selling prices; monitoring costs, competition, supply and demand. Retention and attrition reporting. Met project, marketing and sales financial objectives by forecasting requirements and initiating corrective action. Employing and reporting marketing performance metrics. Managing all social media campaign activity. Conceptualized dynamic inbound and outbound marketing and sales strategies. Improved product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development. Creative direction and guidance for all brand communications.

Jan 2011Jun 2012

Content Producer | Copywriter

Quirk Agency

Directing and producing national video campaign content with stellar editorial and photographic crew. Scriptwriting, Copywriter and Creative Director for video strategies and pitching to client's executive board members. Held daily in-house and client status meetings for thorough streamline communications. Guided creative teams; developers, copywriters, editors, graphic designers and engineers. Project Management; monitored project progress and regress and kept all parties on track to successful project completion strategically planning immediate and long term deadlines. Scheduled all inbound and outbound workflow via live calendar. Monitored work load and hired freelancers while recruiting permanent staff with HR for additions to in-house creative teams as needed. *Clients included: NIKE, Sun International Luxury Hotels and Resorts, Sotheby's International.

Jan 2009Dec 2009

Production Manager

Chelsea Magazines
Provided a strong production management skills to maintain schedules and budgets for all four magazine publications; Cruise International Magazine; Britain Magazine; First Eleven Magazine and Artists and Illustrators Magazine. Managed sales team scheduling system, maintained deadlines, and communicated any issues that would prevent delivering on schedule. Worked closely with publishing house suppliers ensuring only best visual quality; researched additional vendors and new processes in order to achieve best results and maximum value.
Jan 2008Dec 2008

Post Production Producer

The Refinery
Managed all post production activities and assets for all studio facilities and scheduled booking requests for sound designers, QC, editors and animation artists. I maintained clarity of information and good channels of communication between every channel of operation. Account management; I maintained excellent client relations and communications while ensuring post production budgets were achievable, and that all deadlines were met. Bookkeeping; invoicing, billing, statements.



Digital Marketing Copywriter.

Red & Yellow School

An in-depth focus on the fundamentals of writing for all digital platforms. SEM; SEO; Strategy, SMM: Inbound and Outbound; E-Commerce.


Bachelor’s Degree

University of Pretoria/Universiteit van Pretoria

Majored in new media, film, television, and radio production processes. The history of cinematic arts, fundamental principals and practices of the entertainment business and performance studies as well as the history of set design and costume design.


Copywriting | Content Management

Formulating, curating and implementing content and copy for key strategies specifically designed for targeted audiences while guiding all project plans to successful completion.

Analytical Skills

Critical thinking, problem solving and information-to-knowledge conversion. Ability to asses and areas of improvement and communicate effectively.


Strategic digital copywriting for product descriptions, marketing materials, social platforms, business brand blogs and website content.


Self depending and deadline driven. Ability to guide teams and work alone. Very fair, reliable and friendly approach.


Confidently and clearly express written and verbal communication. An eloquent, effective speaker


Clients I have worked with.

digital marketing specialist / COPYWRITER

Passionate about digital copywriting, creating and curating progressive content, paid acquisitions and reporting metrics.