Dunlop and Goodyear Tyres manufacture and distribute tyres through major tyre retailers including company owned, licenced and franchised stores (Beaurepaires and Goodyear Auto) and major customers (Kmart Tyre and Auto and Bob Jane T-Marts)
Managed trade marketing function and assisted Brand Managers to implement consumer brand campaigns. This included management of a loyalty program, competitor intelligence, sales support, marketing communications, brand support, new products launch, sponsorship, sales promotions, marketing collateral and merchandise.
- Assigned additional responsibility for Dunlop’s sponsorship campaign during a major V8 motorsport event. Incorporating site signage, print advertisements, website, public relations, corporate hospitality, merchandise and multiple customer promotions and incentives.
- Successfully developed and implemented Customer Trade rewards program for over 300 customers that increased customer engagement and achieving 10% revenue growth.
- Managed national sales conference for over 120 employees, receiving extremely positive feedback after the event.
- Worked closely with Brand Managers on major re-launch for both Dunlop and Goodyear tyres, achieving letter of commendation from General Manager.