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Work History

20152016

Assistant Manager, Retail Marketing

Jones Lang LaSalle

Responsible for all aspects of marketing the Kings' Shops, an upscale shopping mall located in the Waikoloa Beach Resort. Managed a marketing budget of over $500,000. Developed advertising campaigns of all types, including magazine, radio, newspaper, and social media. Entirely responsible for booking entertainment and planning events to increase mall traffic. Together with the General Manager, acted as the public relations contact for both tenants and the general public. Assisted the leasing team with marketing materials for their efforts, including demographic reports, market research, and leasing-specific collateral. Prepared reports and presentations on the mall's marketing efforts for both the corporate management team at Jones Lang LaSalle and the owners of the property. Responsible for marketing revenue generation through sponsorships and in-mall advertising sales.


20082015

Owner

Freshwater Photography Company

Provided professional photography for weddings, real estate, schools, and products. Responsible for all aspects of business, including sales, marketing, accounting, and post-production.


20052007

Owner

Book and Bean

Purchased and reformulated independent bookstore and coffee shop in high-traffic area on the island of St. John. Completely renovated existing space and refined and upgraded concept. Grew business from $90,000 in gross revenue to over $250,000 in the first 12 months.  Responsible for all aspects of running the business, including budget management, product selection and ordering, sales, personnel, marketing, financial analysis, and goal-setting.


20032004

Market  Research Analyst

The Link Group

Responsible for assisting with all aspects of market research projects for corporate clients, including IBM and Pfizer. Developed questionnaires for both quantitative surveys and focus groups. In conjunction with the project manager, analyzed data, drew conclusions, and advised corporate clients on best ways to communicate product and service benefits.


20002003

Owner Services Manager

Starwood Vacation Ownership

Insured villa owner satisfaction and resolved complaints; developed reports for the H.O.A.; managed owner rental program; instituted “Owner’s Report Card” to monitor satisfaction; tracked maintenance and service calls; supported and facilitated integration of the timeshare organization with the resort management team; forecasted owner and rental occupancy and revenue generation; facilitated weekly villa walk-through and operations meeting with resort management team. Conducted employee workshops on customer service.



20002003

Marketing Analyst

Starwood Vacation Ownership

Worked closely with marketing team to develop new ways of identifying and touring the preferred guest; trained marketing staff to use the property management system for concierge functions and guest tracking; wrote computer programs enabling analysis of the program’s success; participated in Six Sigma DMAIC project to improve penetration of the preferred guest cohort; wrote scripts and piloted pre-arrival call program.

20012003

Settlement Officer

Starwood Vacation Ownership

Executed legal closing documents with new villa owners; insured understanding of program structure; handled follow-up during rescission period.

Education and Training

2016

Retail University

Jones Lang LaSalle, Atlanta

Participated in a 4-day educational seminar on marketing for retail and negotiating commercial leases.

2015

Real Estate Salesperson

ProSchools, Hawaii

Completed course and licensed as Real Estate Salesperson. License number RS 77454.

2001

"Service Westin Style" and "Rhythms of Hospitality" Train-the-Trainer Course

Westin St. John Resort and Villas

Trained to educate new employees of the resort about the Westin’s approach to customer service.

1994

ICPSR Summer Program in Statistics

University of Michigan, Ann Arbor

Intensive training in statistical analysis.

1989

Bachelor of Arts

University of Michigan, Ann Arbor

Graduated magna cum laude in philosophy, with emphasis on philosophy of logic .

Awards and Recognition

“Best Bookstore in the Virgin Islands”, 2006 and 2007; “Superstar” Award, (for decreasing rescission percentage), First Quarter, 2003; “Manager of the Quarter”, First Quarter, 2002; “Key Operator” Award (for significant contributions to the building of the Galaxy Hotel System database for the Westin St. John) October, 2001; “Above and Beyond the Call of Duty” Award (for outstanding teamwork) Third Quarter, 2000

Community Service

Board President, Waimea Country School Board of Trustees, 2012 to 2015, current trustee and Chair of Financial Development Committee