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Lisa Fielding

Community Relations | Public Relations | Media Relations | Events Planning |Branding | Social Media

Professional Experience

2013Present

Partnership Director | Executive Communications Director

New Jersey Hall of Fame | Princeton Strategic Communications

The New Jersey Hall of Fame (NJHOF) provides countless opportunities to tell “The Story of New Jersey’s Greatness” with the financial support and partnership of more than a dozen leading organizations and corporations in New Jersey. Those partnerships are critical to maintaining the momentum and ensure the future of NJHOF.

As Partnership Director, drive the relationships with these organizations to increase strategic partner outreach, funding and programming for educational initiatives.  Key organizer of annual NJ Hall of Fame Induction Ceremony at the iconic Asbury Park Convention Hall where notable New Jersey greats are recognized. Write both corporate and government grants. Key team member for additional corporate funders and renewals in support of $10M capital campaign to build a permanent museum at American Dream and exhibit at Newark Liberty International Airport.

Create and coordinate public relations opportunities by providing the communications team with content for use on social media and the NJHOF website. Work with media outlets coordinating news coverage and drive print advertising and marketing materials, teaming with the agency creative team. Create content for monthly e-newsletter, building supporter base.

2017Present

Councilwoman

Borough of Glen Gardner

Serve on Borough Council in community affairs capacity to include roles as Park Commissioner, Environmental Steward and Community Events Planner. 

2011Present

Branding | PR | Social Media | Communications Consultant

LisaFielding.com

As a Branding | PR | Social Media | Communications consultant, bring a variety of talents and skills together to exceed customer's goals. Enjoy creating authentic, engaging brands in both the for-profit and non-profit markets - bringing individual talents and organizations to the next level.

Successes include a total rebrand of an industrial real estate client.  The initiative included new company name, logo, website, print collateral, promotional items. Wrote all copy for web and print while engaging and leading a team of professionals to produce creative and website.  Continue public relations initiatives for the client to include press releases and industry media relations.

Client list includes large and small businesses in education,  fashion, music, film, coaching and publishing industries. Provide public relations and marketing services such as customer event planning and executing, press releases, social media training and strategic counseling.

20112015

Communications Consultant | Women's Leadership Initiative

Johnson & Johnson 

Communications Consultant to the Johnson & Johnson Women’s Leadership Initiative (WLI). Managed website content to include regular addition of insightful and educational internal and external content requiring sourcing, writing and editing. Produced monthly online newsletter to organization members globally.

20072011

Corporate & Communications Manager

Raritan Valley Habitat for Humanity

Developed and led public relations and community outreach efforts for Habitat for Humanity affiliate including marketing, public relations, media relations, social media and special events. Led several volunteer groups to meet goals of organization. Chaired annual fundraising gala and led all fundraising events.
• Initiated publicity opportunities with New Jersey Bride magazine and other media for a “Bachelorette Build." Featured on  Kathie Lee and Hoda segment on The Today Show.
• Created an ongoing banner advertising campaign at no cost to the affiliate at Bridgewater Commons Mall, in conjunction with a fundraising and community awareness partnership. The campaign brought the affiliate’s Cars for Homes program ranking to number 16 of 456 in the nation. 
• Developed partnership with Verizon and Cisco resulting in a full house sponsorship of $100,000 in Bridgewater, NJ. The partnership was presented at the Association of Strategic Alliance Professionals (ASAP) 2011 Global Alliance Summit in Atlanta, GA, February 2011.

20052006

Training Development Consultant

Hamden Consulting

Developed a two day intensive training course for a Customer Relationship Management(CRM) System for  media client.

19891998

HR Manager/Senior Recruiter

Electronic Data Systems | Hewlett-Packard

Performed full-lifecycle recruiting for Telecommunciation and IT professionals. Point of contact to Strategic Business Unit leadership for reporting division needs, staffing statistics and initiatives. Proposal Support| Annual Quality Review| Adjunct Professional Development Instructor| Sales Event Management. 

Education

B.S. Business Administration, Marketing

Fairleigh Dickinson University

Cum Laude