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Lisa Fielding

Branding | PR | Social Media | Communications

Professional Experience


Partnership Director | Communications Consultant

New Jersey Hall of Fame

The New Jersey Hall of Fame (NJHOF) provides countless opportunities to tell “The Story of New Jersey’s Greatness” with the financial support and partnership of more than a dozen leading organizations and corporations in New Jersey. Those partnerships are critical to maintaining the momentum and ensure the future of NJHOF. As Partnership Director, drive the relationships with these organizations and work to increase strategic partner outreach.

Create and coordinate public relations opportunities by providing the communications team with content for use on social media and the NJHOF website. Work with media outlets coordinating news coverage and drive print advertising and marketing materials, teaming with the agency creative team. Create content for monthly enewsletter building supporter base.


Communications Consultant | Women's Leadership Initiative

Johnson & Johnson 

Communications Consultant to the Johnson & Johnson Women’s Leadership Initiative (WLI). Managed website content to include regular addition of insightful and educational internal and external content requiring sourcing, writing and editing. Produced monthly online newsletter to organization members globally.


Branding | PR | Social Media | Communications Consultant

As a Branding | PR | Social Media | Communications consultant, bring a variety of talents and skills together to exceed customer's goals. Enjoy creating authentic, engaging brands in both the for-profit and non-profit markets - bringing individual talents and organizations to the next level.

Successes include bringing a new LinkedIn user to 500+ connections in three months of use and 1000+ in six months. Coached a new Twitter user to 1100+ followers in four weeks and reached over 110,000 views in five weeks on musician’s YouTube video created to capitalize on current trend. Client list includes individuals, entrepreneurs and large and small businesses in healthcare, retail, music, film, coaching and publishing industries.


Corporate & Community Relations Manager

Raritan Valley Habitat for Humanity

Developed and led public relations and community outreach efforts for Habitat for Humanity affiliate including marketing, public relations, media relations, social media and special events. Led several volunteer groups to meet goals of organization.
• Initiated publicity opportunities with New Jersey Bride magazine and other media for a “Bachelorette Build." Featured on  Kathie Lee and Hoda segment on The Today Show.

• Created an ongoing banner advertising campaign at no cost to the affiliate at Bridgewater Commons Mall, in conjunction with a fundraising and community awareness partnership. The campaign brought the affiliate’s Cars for Homes program ranking to number 16 of 456 in the nation.
• Developed partnership with Verizon and Cisco resulting in a full house sponsorship of $100,000 in Bridgewater, NJ. The partnership was presented at the Association of Strategic Alliance Professionals (ASAP) 2011 Global Alliance Summit in Atlanta, GA, February 2011.


Training Development Consultant

Hamden Consulting

Developed a two day intensive training course for a Customer Relationship Management(CRM) System for  media client.


HR Manager/Senior Recruiter

Electronic Data Systems

Performed full-lifecycle recruiting for Telecommunciation and IT professionals. Point of contact to Strategic Business Unit leadership for reporting division needs, staffing statistics and initiatives. Proposal Support| Annual Quality Review| Adjunct Professional Development Instructor| Sales Event Management. 


B.S. Business Administration, Marketing

Fairleigh Dickinson University

Cum Laude