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Lisa Bishop

Corporate Strategy ● Marketing ● Leadership Development


Leadership Development Consulting ● Strategic Analysis & PlanningBusiness Coaching ● Brand Revitalization  Market Share DevelopmentMedia & Public Relations ● Proposal Management ● Start-UpsMultimedia Concepts & Program Design

Work experience

Marketing Director

  • Provided leadership on all aspects of strategic marketing planning to re-energize brand image, and increase sponsorships, partnerships and donations. Managed $1.3M budget.
  • Generated significant revenue streams and exposure during traditionally slow season, developing annual winter event concept and grew attendance by 30% and revenue by 25% at annual fundraiser.


  • Leadership Development Consulting and contract assignments for various organizations throughout San Francisco/Bay Area.providing strategic planning, marketing, promotions, public relations, communications plans, coaching and goal assessments for healthcare organizations, corporations and political candidates.
  • Provide strategic planning, marketing, promotions, public relations, communications plans, coaching and goal assessments for healthcare organizations, corporations and political candidates.
  • Led thought Leadership, effective business coaching, facilitation and program management trends in diversity and management training across multi-level teams.

Marketing Consultor

  • Launch strategic marketing plans and partnerships, develop social media public relations campaigns, and contract negotiations.

Adjunct Professor at the School of Management

  • Facilitate course design to prepare graduates with the requisite knowledge, skills, and values to effectively apply various business principles and tools in an organizational setting.
  • Led others to how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market, the pricing of products and services, and how to respond to growing demands in different countries and cultures.
  • Provide students with prerequisite tools to develop creativity, analytical, and leadership abilities to manage the marketing function of any business enterprise.


Project Manager, Proposal Management and Business Development Consulting


•  Detect prospecting new business opportunities, proposal preparation, and generation, developing and designing custom marketing materials, maintaining a marketing database, tracking and researching potential RFPs.

• Facilitate team dynamics and agency partnerships. Lead, guide, organize and provide structure and processes for effectively developing high-quality decisions. 

• Lead and collaborate with senior staff, graphic designer and CEO in order to develop creative, persuasive error-free proposals and qualification packages.

2009Jan 2010

Marketing Consultor

  • Launch pharmacy presence, increase visibility, generate sales, hit the ground running, generated tremendous growth first four months, exceeded target ROI 400% exponentially.
  • Developed Public Relations Campaign complete with press releases for launch, bio-identical hormone replacement, collateral materials, signage and supporting documentation to support organization.
  • Created advertising/advertorial campaigns through major metropolitan magazine as well as capitalize on strategic planning through public relations efforts both through social media components and traditional methods.
2010Jan 2010


  • Coaching seminar, goal assessment and strategic planning for Economic Opportunity Council program
  • Created/enhanced web presence for political campaign
2005Jan 2009

Director, Marketing & Communications

  • Responsible for organizational placement in competitive fundraising marketplace by developing multimedia strategic plans, and year-long sponsorship opportunities.
  • Increased visibility of organization analyzing competition regionally.
  • Upgraded and strengthened brand image developing unique marketing concepts.
  • Capitalizing on market intelligence, along with media, corporations, and major franchises.
  • Generated $2.5M annually in sponsorship co-promotions and in-kind donations.
  • Increased media coverage of events by 200%, and established organization as leader
  • Increased attendance at fundraising events by 20% while reducing production costs 30%.
  • Aligned organization with +15 high-profile sponsors including multinational broadcasts, national events, dignitaries and celebrities.
2000Jan 2004

Manager, Marketing & Promotions

  • Oversaw all aspects of strategic planning for promotions, publicity, sponsorships, and grant solicitation. Coordinated and led communications, public relations, outreach, awareness, and incentive programs.
  • Expanded OPR’s reach to broader audiences, championing development of strategic government alliances, and collaborated with city, state, and private entity programs.
  • Increase annual revenue by more than $15M, acquiring sponsorship co-promotions and in-kind donations with major corporations.
  • Plans, implements, coordinates and manages department programs and activities to improve administration required services; and develops work plans and project goals.
  • Led the development and management of multi-award-winning Website, and initiated the first IT Department, utilizing Oracle based enterprise software, fully automating department.
  • Maximized City’s ability to effectively serve its constituents by automating department with cutting-edge software program providing technical, demographic, and accountability


Master in Business Administration,  Management/Marketing

Golden Gate University

Bachelor of Arts, Management

Golden Gate University