A proven strategic marketing and business leader that can develop the visionary big picture while also successfully manage and execute programs to achieve goals.
·Developed brand platforms, new products and advertising campaigns globally for Dial Soap and Reynolds Wrap, nationally for Pulte Homes and Centex Homes.
·Conducted consumer based research, and competitive analysis including segmentation.
·Strong knowledge of datamining to develop direct response programs (mail, email and phone)
·Managed P&L, personnel and operations to grow bottom line for business units.
·Start up experience with venture backed firms; Boxerjam was sold and Clean Currents is currently leading its market sector.