Experienced marketing professional with online and offline marketing experience in the travel/leisure and financial services industries. Past projects have included homepage relaunches, promotional microsites, affiliate programs, ecommerce booking engine launches, online points redemption programs, online points earning programs, and promotional video production. Thunderbird MBA, with a focus on international marketing.

Work History

Work History
2007 - Present

Account Manager

I serve as an interactive Account Manager for imc² in the travel, leisure and hospitality vertical. My role is to take the relationship beyond the day to day needs and activities of the account and identify more long-term, strategic opportunities with our client partner. My current clients include Omni Hotels, Samsung Telecommunications USA, and New York Life. Previous client was Norwegian Cruise Line. Won the imc² Square Root Award in 2008 for the team effort on the Samsung mobile phone macrosite. The award is given quarterly based on peer nominations of individuals or teams exhibiting the company's guiding principles in service delivery.
2005 - 2007

Sr. Manager, e-Commerce New Product Development

American Express
In this role, I managed American Express's online Cruise & Vacations business on, where I managed the end to end customer experience. This responsibility included enhancements to the online booking engine and call center serviced bookings. To increase conversions and provide value to the American Express cardmember base, I managed the launch of Membership Rewards points as payment within the cruise and packaged vacation booking paths (allowing users to pay for all or part of their trip in points.) Additionally, my team redesigned the cruise and vacations product pages to more closely align with the main travel page and enable offer personalization by Amex card type. To further grow the cruise business, I worked with the interactive 'test kitchen' to create an interactive Flash experience targeting first time cruisers. My work included management of interactive agency relationships and third party fulfillment partners.
2003 - 2005

Director of Cruise Products

International Cruise & Excursions
I held responsibility for account and project management of national accounts serviced by ICE. Private-label brands included Delta SkyMiles, Merill Lynch, USAA, American Express, and Barclays Carnival SeaMiles Mastercard. For each of these brands, I facilitated the launch of online booking engines and call center fulfillment. To exceed the high sales targets and service level agreements, I worked closely with our marketing, sales, fulfillment, and technology teams to manage each brand's successful launch. I also held responsiblity for supplier relations with the electronic distribution groups at the cruise lines for the Our Vacation Store group within ICE. In 2004, I was named President's Choice Award: Employee of the Year for my work with USAA and American Express, and my peers awarded me with the People's Choice: Team Player Award.
2000 - 2001

Manager, Retail Development & Marketing

Carnival Cruise Lines
In this role, I was responsible for a number of strategic projects, as identified by Carnival senior management. My primary project was the creation of the Carnival Vacation Store interactive retail kiosks, which won the 2002 Retail Design Award for e-tailing/Interactive Sites. From the initial concept, store design, and business plan, I was responsible for all aspects of this retail pilot program. Towards the end of my time at Carnival, I transitioned to Manager, Internet Marketing.
1999 - 2000

Supervisor, Marketing Projects

Carnival Cruise Lines
This role was created to handle special projects that fell outside of the normal marketing roles at Carnival. I was involved with the first internet marketing team, writing business plans and discovering best practices for programs such as email marketing and affiliate programs. I also did some work in video production, including promotional videos, new ship previews, and shipbuilder documentary. As part of this role, I also managed requests associated with shipboard/pierside filming, including the motion picture, "The Crew". Additionally, I worked on Carnival's reward component in the Starwood Preferred Guest program. My capstone project in this role was the creation of the Carnival Vacation Store interactive retail program, leading to my promotion to Manager of Retail Development & Marketing.
1997 - 1999

Business Development Manager

Carnival Cruise Lines
I served as Carnival's Business Development Manager for the Oregon and SW Washington territory. I was responsible for developing Carnival sales through the travel agency distribution channel. In addition to traditional sales calls, I also attended trade shows, consumer cruise nights, and performed sales training seminars throughout the area.
1995 - 1997

Medical Sales Representative

I served as a pharmaceutical sales representative, promotion Lotrel, Lotensin, Tegretol, Voltaren, Cataflam, Estraderm, and Vivelle (along with line extensions) to the Texas Panhandle/Eastern New Mexico Territory. In 1996, my territory went from being 36 of 36 territories in the region to #2 of 36, earning Ciba's top Circle of Excellence sales award. Note: My hire date was with Ciba Geigy, who merged with Sandoz to become Novartis around the time of my departure.


1994 - 1994


Thunderbird, The American Graduate School of International Management
Completed the 2 year graduate program in 11 months (3 semesters), earning a Master of International Management (MIM) degree. This program included foreign languages, regional studies, and international business. This degree is now recognized as an MBA, International Management.
1990 - 1993


Participated in 1992 London study abroad program at the University of London. The program focused on the evolution of the European Union and international marketing. It was a unique program that blended cultural studies with emerging business trends, and it influenced my decision to do an international MBA.