Lindsay Bailey is an accomplished integrated marketer with a specialized passion for building brand aligned partnerships, developing full scope event plans as well as the conception and implementation of loyalty programs. With 10 years experience she offers an impressive balance of creativity and business acumen as well as a solid track record of delivering profitable marketing solutions for local, regional, and national brands. Lindsay is highly skilled in managing the creative process with strategic planning, budget management, contract negotiation, maintaining client relations and developing new partnerships. In addition, she is well-versed in managing a broad range of communications, including in-person events, print, online, and broadcast targeting both B2C and B2B constituencies. Specialties:

  • Integrated Marketing
  • Vendor Relation Management
  • New Business Development
  • Product & Program Launch
  • Contract Negotiation
  • Brand Awareness
  • Event Planning

Work History

Work History
May 2013 - Present

Business Development Consultant

Spotlight Events Consulting
  • Drive new business creating long-term value for a Destination Management Company through customer relationships.
  • Seek new business opportunities through networking events and direct contact sales.
  • Develop strategy and initiatives to target un-tapped markets. Initiate cold contact with potential new business.
  • Manage inquiries and respond to requests from prospective partners
  • Interpret Request For Proposal, prepare and present integrated concepts to achieve client’s objectives.
  • Foster client relations and manage execution of marketing and event program from start to finish.
  • Define success measures pre-program launch. Track and measure results, deliver post-analysis reports to disclose best practices and key learnings.
  • Maintain mutually beneficial relationships, influence and collaborate internally and externally at all organizational levels.
Sep 2011 - Mar 2013

Regional Marketing Manager


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  • Managed apartment properties in Northern CA and Seattle, formerly owned by a $6.5B real estate investment trust.
  • Served as the point of contact between corporate marketing and regional onsite property managers to strategize and align local marketing efforts with the overarching brand initiatives.
  • Constructed detailed marketing plans and managed branding of 10,800 units at 34 apartment communities.
  • Worked with properties to arrange venue, food, beverage and entertainment for themed resident events.
  • Conceived partnerships with national brands, including Pottery Barn, West Elm, Glidden Paint, and Zipcar.
  • Aligned with Williams-Sonoma Inc. to design and furnish model and amenity spaces that generated $135K in Q4 FY12 with a 5-year pipeline of $600K+.  Negotiated a 20% discount on all Archstone purchases for communities and residents.
  • Coordinated with Williams Sonoma to host food demonstration events and managed gift card retention program.
  • Implemented loyalty programs that aligned with experience touch points:  acquire, retain, and renew.
  • Drove adoption of a resident services mobile app to integrate user feedback and enhance functionality.
  • Managed capital expenditures, merchandising, advertising, and coordinated with interior designers and sign vendors to ensure appropriate products were purchased and within budget.
  • Led national leasing event executed at 170+ apartment communities that resulted in 62 new leases, a lead increase of 415 YOY, 350 contest entrants, and 12,700 Pinterest followers during the one week promotion.
Jun 2010 - Apr 2011

Senior Account Executive

  • Led marketing efforts for targeted B2B food and beverage channels for one of the largest PR agencies in the world.
  • Managed ongoing relationships with 8 Nestlé Professional foodservice B2B brands; including Coffee-mate, Nescafe, Dreyers / Edys, Häagen-Dazs, Hot Cocoa, Hot Tea, Vitality, and Nestlé Professional.
  • Co-led program life cycle planning and implementation by providing art direction for online and print marketing collateral and for CRM development and celebrity spokespersons.
  • Controlled each brand’s budget, totaling $2.7MM, as well as P&L, through follow up analysis of receivables and reconciliation of expenses to ensure alignment with forecast, followed by performance reporting.
  • Managed the $1.4MM budget for the Coffee-mate “Feel the Love” campaign resulting in a 16% YOY growth in client sales and delivering 54K web pageviews and 1.3MM online and print impressions.
  • Communicated goals, objectives and financial performance indicators to senior management.
  • Worked with Finance and Legal teams to define and implement client / agency policies and procedures.
  • Coordinated logistics of four national foodservice tradeshows for clients:  NAMA, NRA, MUFSO, Menu and Trends.
  • Pitched editorial and organized product sponsored reception at the International Foodservice Editorial Conference in New Orleans. Outlined venue floor plan and food preparation, hired entertainment, and provided art direction on signage.
May 2007 - Jan 2010

Associate Director of Marketing

Hornblower Cruises and Events
  • Provided marketing direction for a leading provider of quality dining and entertainment on private yacht charters and public dining cruises.
  • Developed product placement program in which film, TV, and musical acts performed onboard, driving brand awareness to new audiences and generating incremental annual revenues.
  • Worked in tandem with the Charter Sales Team to attain annual revenue goal of $5MM and generate new revenue opportunities for Public Cruise products in excess of $6MM annually.
  • Created and managed all components of a Special Events program including team delegation, budget allocation, partner selection, vendor negotiations, outbound awareness, and post-event ROI analysis, which generated over $1.2MM.
  • Managed $5K annual budget for development of direct mail, radio, print, and online brand marketing.
  • Leveraged local association events to represent Hornblower and to cultivate alliances and cross-promotion opportunities.
  • Chaired the 2009 Fleet Week Fundraiser in partnership with the Mayor’s Office, SFCVB, Chamber of Commerce, and several Bay Area hospitality and media groups.
Oct 2005 - May 2007

Marketing Coordinator

Rio Wraps & PizzaPapalis
  • Supported corporate event planning and execution of grand openings, new product launches, and chain-wide promotions for $4.2MM annual revenue restaurant chain with 35 franchised locations throughout the Midwest.
  • Audited franchise locations to ensure display of in-store materials were in compliance with corporate guidelines.
  • Researched market trends and produced case studies with actionable analysis of existing industry challenges and solutions via new advertising strategies.
  • Managed advertising budget and allocated media buy spending for direct mail, radio, TV, and print.
  • Directed the creative team in design and production of integrated marketing program.
  • Developed and executed philanthropic event partnerships with national charities and local community food drives.
May 2003 - Jan 2006

Event Promotion Assistant

WYCD 99.5 (CBS Radio Affiliate)
  • Represented the radio station at events (e.g., fairs, concerts, and fundraisers) addressing questions from attendees as well as distributing marketing collateral and promotional items for this leading radio station in the Detroit market.
  • Managed event staff, overseeing task delegation, productivity, team training and bonus incentive program.
  • Facilitated talent meet-and-greets with winners of on-the-air giveaways.


2003 - 2007


Eastern Michigan University

Course Requirements:

2002 - 2003

Video Production Certification

Specs Howard School of Broadcast Arts
  • Delivering on-air news, sports, weather and features
  • Writing news stories for on-air broadcast
  • Marketing and managing company branding via web and social media
  • Editing program material using non-linear editing stations
  • Operating professional news gathering equipment
  • Working with industry-standard software programs to create audio, video and graphic effect
2000 - 2002


Oakland Community College
2000 - 2002


Oakland Community College