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Honors and Awards

Requested by The Rochester Philharmonic Orchestra to design the CD HONOR: Portraits of America NYAME New York Newspapers Advertising and Marketing Executives 1st Place Advertising Campaign NYAME New York Newspapers Advertising and Marketing Executives 1st Place Black and White Advertisement Democrat and Chronicle Advertising Designer of the Year

Summary

Conceptual and Creative | Organized and Diligent | Problem Solver and Team Builder | Responsible and Responsive

I am that unique individual who loves a fast-paced-always changing creative environment where the client needs always comes first, deadlines are priority, details matter, and designing multiple projects simultaneously is the norm. Whether its putting a face on their brand, connecting their brand to their customers, or launching a new product, it is always exciting to create that perfect solution!

I have coordinated, art directed and worked collaboratively with teams of designers, sales managers, marketing, production, photographers, printers, and vendors to ensure all branding guidelines and deadlines were always met.

Print Design

References

George Heissenberger

“Linda is a very dedicated and energetic artist who showed creativity and a knack for design on the advertising she created during my experience at the Democrat and Chronicle. Linda was deadline oriented and was able to work well under the pressure of regular deadlines to create eye catching and appealing advertisements and layouts.”

Ken Henry

Mary Santos

“Linda is a very talented and creative designer. She is very organized and works exceptionally well in a deadline driven environment. She has a great work ethic, is very hard working and dedicated to her work. Linda would be a great asset to have on any team.”

Skills

Special Skills
Art Direction • Project Management • Retail Advertising • Concept Development • Branding • Marketing Image Manipulation • Design • Layout • Corporate Identity • Package Design
Technical Skills
Adobe InDesign CS5 • Adobe Photoshop CS5 • Adobe Flash CS5 • Adobe Illustrator CS5 • Dreamweaver CS5 • Adobe Acrobat CS5  • QuarkXpress • Microsoft Word • Microsoft Outlook • Microsoft Exel

RPO CD Design

Work experience

Nov 2009Present

Graphic Designer

Rochester Business Journal

Design, produce and develop graphic advertorial content for weekly publication.

Create animated online advertisements for websites and email blasts

Concept design and development through completion of internal, events and social media marketing promotions for the Rochester Business Journal.

Dec 2004Dec 2008

Senior Graphic Designer

Democrat and Chronicle

Concept design and development through completion of internal marketing promotions for the Democrat and Chronicle and it’s 30 additional publications and websites

Create animated online advertisements

Daily interaction with advertisers on concept, design, and implementation of current ads to generate new revenue

Campaign design for major advertisers and prospective clients - including direct mail, online, magazine, newspaper, and post-its

Accountable for the process of file releases to production to ensure all deadlines are met

Dec 2003Dec 2004

Senior Publications Designer

Democrat and Chronicle

Design and develop graphic advertorial content for specialty publications, including the Marketplace

Classified cover

Coordinate projects with other departments to meet deadlines

Sep 2001Dec 2003

Classified Content Manager

Project management responsible for the concept, design, content, and launch of a new classified section

Produced an eye-catching classified cover daily including all related content to generate new revenue

and readership

Nov 1998Sep 2001

Senior Designer

Extensive campaign design for major clients including concept, photo direction and production

Project management from concept to completion with an emphasis on generating new revenue

Nov 1993Nov 1998

Creative Artist

Creative design, layout and production of advertising in a team environment

Sep 1991Nov 1993

Macintosh Operator

Production services including ad building, scanning, pagination and final press checks

Sep 1990Sep 1991

Advertising Production Manager

Present Company

Supervise a creative staff, responsible for the on-time completion of all creative projects

Mar 1988Jun 1990

Photo Studio Manager | Graphic Designer

Sibley’s Department Store

Coordinate and art direct photo shoots, responsible for budgeting all photo studio operations,

and process all invoices

Involved in all elements of in-house design including direct mail catalogues, newspaper advertisements and logos

Education

Bachelor of Fine Arts