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Work experience

Vice President For New Business Development and Marketing

Par Excellence Consulting
  • Improved publishing company's productivity by 35% by restructuring pricing and sales force.
  • Increased company revenue from $800K to $3M in two years.
2009Present

Sales & Marketing Strategist

LEP Consulting

LED Savings Solutions: Devon, PA

  • Tested and analyzed market potential for LED lighting in convenience store, gas station and construction management markets.
  • Established marketing and sales plans and built relationships with authorized distributors, channel partners, lighting companies and national corporations.

Air Toxics LTD:  Folsom, CA

  • Launched wholly-owned subsidiary of the parent company with introduction of state‑of‑the‑art air quality testing kit into industrial, commercial and consumer markets.
  • Created and implemented marketing and sales plan, including identification and recruitment of distributors and training and roll-out plans to optimize product acceptance.
  • Designed the distribution model for incremental and sustainable revenue growth.

Eastern Technology Council: Plymouth Meeting, PA

  • Built and grew business by assisting C‑level executives with networking, relationship management and promotion of businesses to regional companies in tri‑state region. 
  • Represented companies spanning technology startups to Fortune 500 corporations. 
  • Developed programs, pursued new business opportunities, and strengthened relationships with hundreds of regional member companies, creating long-term new membership revenues.
20072009

Director for Strategic Alliance/Channel Management and Marketing

Computer Associates

Successfully launched mission-critical programs with strategic Channel Partners and System Integration Partners, including Accenture, Deloitte, Bearing Point and PWC to deliver marketing campaigns to drive top-line revenue and increase awareness and adoption of Alliance Partner Programs

  • Promoted joint teaming on strategic alliance accounts to strengthen relationships between business partners.
  • Developed and executed marketing plans, tactics and collateral specifically focused on key target accounts to provide solution benefits and generate channel demand.
  • Coordinated and deployed multiple marketing elements:  strategy, content, target market acquisition, internal and external launch activities, media selection and follow‑up action plans.
  • Partnered with sales organization and channel management to ensure successful implementation of key target campaigns leading to a sales increase for three partners, 15, 21 and 25%, respectively.
20012007

VP Sales & Marketing

Meridia Audience Response

Managed and directed sales and marketing activities for all product lines and divisions, along with developing and packaging targeted applications for key markets that had a three-fold impact on revenue and expenses for various industries including; pharmaceuticals, CME companies, healthcare, financial services and education industries.

  • Developed and coached sales team of six account executives, two marketing executives, and oversaw ten Technical Field Specialists.
  • Increased market share 20% through business development efforts and implementation of critical dashboard metrics.
  • Successfully devised and delivered sales representative training, including presentation and closing skill.
  • Generated multi-year agreements for companies ranging from small start-ups to Fortune 1000 companies.
  • Created comprehensive sales and marketing plan emphasizing new technology and associated software applications for a new vertical market in education, achieving 15% increase in revenue.
19992001

Director of Strategic Business Development & Marketing

UNISYS Corporation

Led team of six responsible for developing strategic tools and techniques to increase market share.

  • Developed global marketing campaigns and demand generation programs with over 300 sales and e-business consultants worldwide.
  • Created and designed business solutions to assist brick and mortar companies with the transition to e-commerce for more than 80 domestic and international clients to generate $500M in sales for the first year and approximately $1.2 B in year 2.
  • Increased annual revenue for Information Systems Business Unit from $2B to $2.5B by leveraging strategic partnerships with consultants and developing new programs.
19971999

Vice President for Sales and Marketing

Managing Editor

Managed team of local and remote account executives responsible for sales of innovative software solutions to publishing industry.

  • Analyzed competing software service providers to gain competitive market advantage

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19951997

Director Of Marketing - Communications Industry Group

Electronic Data Systems

Developed and directed strategic marketing programs for services and software products in publishing industry.

  • Increased business unit revenue by 15% in a two year period for $1B business unit and acquired three Fortune 100 publishing accounts.
  • Established new market awareness program for four national tradeshows per year, including concept, copy production, construction, coordination of clients and planning and hosting of formal events.
19781993

Digital Equipment Corpoation

National Sales Manager, Electronic Information Services (1990 - 1993)Corporate Account Manager (1988 - 1990)Manager, Competitive Strategies Task Force (1987 - 1988)Earlier Experience (1978 - 1987)

  • Held assignments of increasing magnitude and scope, including Senior Sales Representative, Sales Program Manager and Corporate Account Manager.
  • Instrumental in taking ADP Dealer Services from projected revenue of $8M to actual revenue of $18M.

Portfolio

LinkedIn

Profile

  • Highly motivated, performance-driven sales and marketing executive with extensive experience propelling sustainable revenue growth in multiple industries. 
  • Proven success creating and implementing strategies that increase sales and market share in national and international markets. 
  • Experience launching new products and services in emerging, dynamic markets and leading the development of alliances with globally diverse channel partners.  
  • Results‑oriented professional recognized for ability to critically assess markets and generate and execute strategic solutions to market challenges.  Known as a builder and motivator of sales teams.

Affiliations

Pi Delta Epsilon, Wharton Business Fraternity, Vice President, 2011 – Present | Woman of the Year Finalist, Leukemia and Lymphoma Society, 2006 | Greater Philadelphia Senior Executives Group (GPSEG), Member, 2005 – Present | Women of Achievement Award, March of Dimes, 2004 | Boy Scouts of America, Board of Directors, 1999 – Present | The Forum of Executive Women, Member, 1997-Present

Education

Wharton Program for Working Professionals, University of Pennsylvania: Philadelphia, PA

Temple University Real Estate Institute, Philadelphia, PA

Wharton Small Business Development Program, University of Pennsylvania: Philadelphia, PA

EDS Management Leadership Training, Plano, TX

Digital Equipment Corporation Management Training, Harvard University: Cambridge, MA

Loyola University, M.B.A Program, Chicago, IL, coursework

Moravian College,B.A., Bethlehem, PA

Objective

Dynamic Senior Level VP and Wharton graduate seeks employment within a progressive organization that will benefit from hiring an energetic team leader that motivates, promotes critical thinking strategies, and has the ability to globally connect  and utilize emerging channels to increase market share and consumer visibility, while driving measurable sales growth for an overall increase in profitability.   

Strengths

Sales & Marketing Planning

Business Development Skills Creation and Management of  Global DistributionChannels

Influential/Inclusive Leadership

Training and Team Building

StrongPresentation Skills

Relationship Management

New Product Launch

Brand Management

Contract Negotiations