Linda Penrod

Linda Penrod

Work experience

Work experience

Vice President For New Business Development and Marketing

Par Excellence Consulting
  • Improved publishing company's productivity by 35% by restructuring pricing and sales force.
  • Increased company revenue from $800K to $3M in two years.
2009 - Present

Sales & Marketing Strategist

LEP Consulting

LED Savings Solutions: Devon, PA

  • Tested and analyzed market potential for LED lighting in convenience store, gas station and construction management markets.
  • Established marketing and sales plans and built relationships with authorized distributors, channel partners, lighting companies and national corporations.

Air Toxics LTD:  Folsom, CA

  • Launched wholly-owned subsidiary of the parent company with introduction of state‑of‑the‑art air quality testing kit into industrial, commercial and consumer markets.
  • Created and implemented marketing and sales plan, including identification and recruitment of distributors and training and roll-out plans to optimize product acceptance.
  • Designed the distribution model for incremental and sustainable revenue growth.

Eastern Technology Council: Plymouth Meeting, PA

  • Built and grew business by assisting C‑level executives with networking, relationship management and promotion of businesses to regional companies in tri‑state region. 
  • Represented companies spanning technology startups to Fortune 500 corporations. 
  • Developed programs, pursued new business opportunities, and strengthened relationships with hundreds of regional member companies, creating long-term new membership revenues.
2007 - 2009

Director for Strategic Alliance/Channel Management and Marketing

Computer Associates

Successfully launched mission-critical programs with strategic Channel Partners and System Integration Partners, including Accenture, Deloitte, Bearing Point and PWC to deliver marketing campaigns to drive top-line revenue and increase awareness and adoption of Alliance Partner Programs

  • Promoted joint teaming on strategic alliance accounts to strengthen relationships between business partners.
  • Developed and executed marketing plans, tactics and collateral specifically focused on key target accounts to provide solution benefits and generate channel demand.
  • Coordinated and deployed multiple marketing elements:  strategy, content, target market acquisition, internal and external launch activities, media selection and follow‑up action plans.
  • Partnered with sales organization and channel management to ensure successful implementation of key target campaigns leading to a sales increase for three partners, 15, 21 and 25%, respectively.
2001 - 2007

VP Sales & Marketing

Meridia Audience Response

Managed and directed sales and marketing activities for all product lines and divisions, along with developing and packaging targeted applications for key markets that had a three-fold impact on revenue and expenses for various industries including; pharmaceuticals, CME companies, healthcare, financial services and education industries.

  • Developed and coached sales team of six account executives, two marketing executives, and oversaw ten Technical Field Specialists.
  • Increased market share 20% through business development efforts and implementation of critical dashboard metrics.
  • Successfully devised and delivered sales representative training, including presentation and closing skill.
  • Generated multi-year agreements for companies ranging from small start-ups to Fortune 1000 companies.
  • Created comprehensive sales and marketing plan emphasizing new technology and associated software applications for a new vertical market in education, achieving 15% increase in revenue.
1999 - 2001

Director of Strategic Business Development & Marketing

UNISYS Corporation

Led team of six responsible for developing strategic tools and techniques to increase market share.

  • Developed global marketing campaigns and demand generation programs with over 300 sales and e-business consultants worldwide.
  • Created and designed business solutions to assist brick and mortar companies with the transition to e-commerce for more than 80 domestic and international clients to generate $500M in sales for the first year and approximately $1.2 B in year 2.
  • Increased annual revenue for Information Systems Business Unit from $2B to $2.5B by leveraging strategic partnerships with consultants and developing new programs.
1997 - 1999

Vice President for Sales and Marketing

Managing Editor

Managed team of local and remote account executives responsible for sales of innovative software solutions to publishing industry.

  • Analyzed competing software service providers to gain competitive market advantage


1995 - 1997

Director Of Marketing - Communications Industry Group

Electronic Data Systems

Developed and directed strategic marketing programs for services and software products in publishing industry.

  • Increased business unit revenue by 15% in a two year period for $1B business unit and acquired three Fortune 100 publishing accounts.
  • Established new market awareness program for four national tradeshows per year, including concept, copy production, construction, coordination of clients and planning and hosting of formal events.
1978 - 1993

Digital Equipment Corpoation

National Sales Manager, Electronic Information Services (1990 - 1993)Corporate Account Manager (1988 - 1990)Manager, Competitive Strategies Task Force (1987 - 1988)Earlier Experience (1978 - 1987)

  • Held assignments of increasing magnitude and scope, including Senior Sales Representative, Sales Program Manager and Corporate Account Manager.
  • Instrumental in taking ADP Dealer Services from projected revenue of $8M to actual revenue of $18M.