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Summary

Profit-minded marketing executive seeking to design and implement marketing strategies that drive revenue while streamlining procedures and reducing costs. PROFESSIONAL ACHIEVEMENTS · Received a 2007 DMA Gold Echo Award for a variable data direct mail campaign to Fortune 1000 and Global 500 accounts with a 15% response rate · Increased revenues by 23% and attendance by 21% for the 2nd Annual Atlanta Integrated Marketing Summit by using social media marketing techniques and recruiting high level speakers and sponsors · Reduced costs by 50% to show a profit for the first time in the division’s history by assessing the business model, implementing new procedures and reallocating resources over a six month period · Current President-elect of the Business Marketing Association, Atlanta Chapter

Work experience

Nov 2008Present

Acting Chief Marketing Officer

Insol
2007Present

President

Business Marketing Association
Dec 2005Nov 2008

Channel Marketing Manager

Ricoh US

Developed the marketing strategy and channel plan for 1,600 sales representatives for this $3B division of Ricoh Americas Corporation

·Achieved a 18% response rate for an innovative direct mail campaign targeting C-level executives at Fortune 1000, Global 500, and Forbes privately companies

·Reconstructed legacy email marketing program ultimately reducing opt-out rates from 28% to 3% and doubling click-thru rates

·Tripled direct marketing response rates targeting Fortune 1000 CIOs by conducting a series of customer focus groups to gain insight into the technology buyer

·Established emarketing program that raised Google Web Page Rank from 1 to 5, implemented lead conversion tracking program, and reduced customer acquisition costs by 25% in four months

Jun 2002Dec 2005

Marketing Anaylst / Catalyst

Conversions

Successful independent marketing venture with clients representing a wide range of consumer and business-to-business industry sectors including: technology, recruiting, retail, engineering, and non-profit organizations.

·Developed direct marketing programs which delivered an average ROI of 5:1

·Designed e-marketing and print campaigns that raised gross profit margins by 25% in one year

·Conducted extensive research to develop a comprehensive report to provide a better understanding of the woman buyer and designed to capture untapped markets, build loyalty, and enhance profitability

Apr 2001Jun 2002

Director of Marketing

Planned and directed all aspects of the organization's marketing policies, objectives, and initiatives.

·Achieved a 30% increase in qualified leads by identifying changes in the competitive landscape and developing countermeasures to redraft the organization's marketing plan

·Orchestrated an 80% penetration into targeted accounts by reinventing lead generation programs including telemarketing, direct mail campaigns and trade shows

·Conducted quality assurance customer focus groups to develop cutting-edge, next generation software applications for the call center marketplace

·Obtained multiple, strategic media placements positioning the president as an industry thought leader

20002001

Channel Marketing Manager

Verso Technologies
19962000

Marketing Coordinator

BarCode ID Systems

Education

Bachelor of Science

Appalachian State University