Summary

Profit-minded marketing executive seeking to design and implement marketing strategies that drive revenue while streamlining procedures and reducing costs. PROFESSIONAL ACHIEVEMENTS · Received a 2007 DMA Gold Echo Award for a variable data direct mail campaign to Fortune 1000 and Global 500 accounts with a 15% response rate · Increased revenues by 23% and attendance by 21% for the 2nd Annual Atlanta Integrated Marketing Summit by using social media marketing techniques and recruiting high level speakers and sponsors · Reduced costs by 50% to show a profit for the first time in the division’s history by assessing the business model, implementing new procedures and reallocating resources over a six month period · Current President-elect of the Business Marketing Association, Atlanta Chapter

Work History

Work History
Nov 2008 - Present

Acting Chief Marketing Officer

Insol
2007 - Present

President

Business Marketing Association
Dec 2005 - Nov 2008

Channel Marketing Manager

Ricoh US

Developed the marketing strategy and channel plan for 1,600 sales representatives for this $3B division of Ricoh Americas Corporation

·Achieved a 18% response rate for an innovative direct mail campaign targeting C-level executives at Fortune 1000, Global 500, and Forbes privately companies

·Reconstructed legacy email marketing program ultimately reducing opt-out rates from 28% to 3% and doubling click-thru rates

·Tripled direct marketing response rates targeting Fortune 1000 CIOs by conducting a series of customer focus groups to gain insight into the technology buyer

·Established emarketing program that raised Google Web Page Rank from 1 to 5, implemented lead conversion tracking program, and reduced customer acquisition costs by 25% in four months

Jun 2002 - Dec 2005

Marketing Anaylst / Catalyst

Conversions

Successful independent marketing venture with clients representing a wide range of consumer and business-to-business industry sectors including: technology, recruiting, retail, engineering, and non-profit organizations.

·Developed direct marketing programs which delivered an average ROI of 5:1

·Designed e-marketing and print campaigns that raised gross profit margins by 25% in one year

·Conducted extensive research to develop a comprehensive report to provide a better understanding of the woman buyer and designed to capture untapped markets, build loyalty, and enhance profitability

Apr 2001 - Jun 2002

Director of Marketing

Planned and directed all aspects of the organization's marketing policies, objectives, and initiatives.

·Achieved a 30% increase in qualified leads by identifying changes in the competitive landscape and developing countermeasures to redraft the organization's marketing plan

·Orchestrated an 80% penetration into targeted accounts by reinventing lead generation programs including telemarketing, direct mail campaigns and trade shows

·Conducted quality assurance customer focus groups to develop cutting-edge, next generation software applications for the call center marketplace

·Obtained multiple, strategic media placements positioning the president as an industry thought leader

2000 - 2001

Channel Marketing Manager

Verso Technologies
1996 - 2000

Marketing Coordinator

BarCode ID Systems

Education

Education

Bachelor of Science

Appalachian State University