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International Television Blogger

Mine is a real-life example of a new career created from a passion -- transitioning from corporate marketing to blogging about international television series.

Experience

2012Present

Blogger

The British TV Place

Write and publish news stories about television shows from the UK, Ireland, and Canada that screen in the US. Conduct interviews with award-winning actors and producers; work closely with the PR departments and agencies of media companies in the US and UK, including Acorn TV, AMC Networks, American Public Television, BritBox, Hulu, Netflix, PBS, Starz, SundanceTV, and other broadcast and cable channels, streaming services, and program distributors; conduct research; maintain social media pages and back-end blog functions and technologies.

Expanded coverage to include stories about original-language, English-subtitled programs from Europe in 2014 at The Euro TV Place and shows from Australia and New Zealand in 2017 at The Down Under TV Place.

1999Present

Marketing Consultant

Tactique

Provide writing, website, and strategic marketing consulting services to select clients.

Prior to blogging:

Developed and executed marketing plans to achieve B2B, B2C, and nonprofit clients’ objectives; created marketing materials, including writing content for websites, press releases, and presentations, and producing websites; managed social media activity; analyzed data to detect trends, determine opportunities, and develop business-building initiatives; negotiated buys; managed projects; measured results and applied learning; and directed and trained client staff/teams.

  • Wrote and delivered a sales presentation that won $100K in new business for a new film production company in North Carolina.
  • Increased show attendance and unit sales of up to 1400% for an art gallery in Tennessee by implementing an email program.
  • Increased the click-thru rate up to 500% vs. industry average for an upscale shopping center in Texas by redesigning email blasts.
  • Pitched stories and garnered Page 1 coverage:
    • Atlanta Journal-Constitution -- story featuring a client and her start-up business led to an interview on NBC Nightly News.
    • Gainesville Times -- two front-page stories about a nonprofit client's impaired-driver pick-up service.
  • Integrated marketing activity and grew Facebook likes by 35% vs. year ago for a high-end shopping center in Texas.
  • For an international health products and services company based in North Carolina:
    • Increased the sales volume, average per-transaction revenue, customer acquisition-reacquisition-retention rates, and ROI vs. previous year by developing and implementing an integrated strategic marketing plan.
    • Increased the circulation of the company's magazine as well as product sales from the magazine by redesigning it with the art director, copy editing all content, and writing engaging articles.
  • Received a meeting request from Georgia-Pacific to discuss funding opportunities for an Atlanta-based educational nonprofit from just one letter of inquiry.
  • Created the website for a new natural health products company based in Atlanta and gained international sales within one month of launch through SEO alone.
  • Developed a direct mail effort that netted new clients and increased revenue and profit for a financial technology company based in Florida.
  • Collaborated with the financial products team of an institutional broker headquartered in New York City and created the first rate card for its proprietary after-hours stock trading research data products; resulted in shortened sales cycle, increased sales, and new strategic alliances for the team.
19981999

Marketing Specialist

IBM Interactive and New Media Solutions

Recruited by Director of Sales to manage Division’s marketing. Planned and executed PR initiatives, provided input on client consulting engagements, managed production and inventory of collateral materials, and served as Division's marketing and sales support contact for IBM worldwide.

  • Organized, co-authored, and co-led first e-business workshop for IBM North America sales teams; resulted in increases in multi-division and international sales of hardware, software, and consulting contracts.
  • Negotiated editorial revision in ranking parameters for Atlanta Business Chronicle's "List of Top 25 Web Developers" and secured the #1 position for IBM Interactive.
19971998

Marketing Director

Relevant Knowledge

Recruited by CEO to lead Web start-up’s marketing efforts. Led plan development and execution for launch, including advertising, PR, website, and collateral. Managed ad agency relationship. Co-created sales strategies and presentations. Supervised three direct reports, and trained approximately 20 members of client service, sales, research, and product development teams in end-user applications and client benefits of RK products. Also played on RK's volleyball team.

  • Established Relevant Knowledge as THE brand for web audience measurement research.
  • Created Web Calculator product. Collaborated with development team to build product features and with sales team to bring offering to market. Resulted in 325% sales increase vs. previous quarter.
  • Revised media plan, renegotiated fees, and saved $150K+ in advertising expenditures without reducing activity.
  • Awards: Best Business-to-Business Print Advertising Campaign (Business Marketers Association, 1998) and Best Online Advertising Campaign (Net Tech/Channelseven.com, 1997).
19961997

Media Director / Account Manager

Manhattan Marketing Ensemble

Handled all media planning, negotiating, buying, and stewarding services for marketing agency's for domestic and international clients (Coca-Cola Company, Evian, Guinness Import Co., Hotel Westbury, Maxell Corp. USA, Nathan's Famous Restaurants, Nouvelles Images, Plaza Athénée Hotel, Polo Restaurant, and Watergate Hotel). Concurrently managed key accounts (all except Guinness and Maxell), including client service, advertising and promotions planning and execution, creative development, production, traffic, deliverables fulfillment, and accounts receivable/payable.

  • Established in-house media department and saved more than $100K in annual outsourced service expenses.
  • Created, developed, and managed cross-promotion that reinvigorated the Maxell brand and increased sales of Maxell's flagship product and readership of CMJ Magazine.
19971997

Media Director

Anderson & Lembke

Managed media department for NY office of national ad agency: directed media services for all U.S. and international clients (AGFA, Allegro Resorts, Altec Lansing, Dow Chemical, Ingersoll-Rand, LOT Polish Airlines, and Relevant Knowledge), including planning, buying, and negotiations for print, radio, TV, online, and outdoor ads; managed department budget and clients' media budgets; trained and supervised three direct reports. Also collaborated and coordinated efforts with various client teams and other client agencies to effectively integrate inter-agency marketing activities.

  • Integrated online media into NY office services portfolio with support from San Francisco office team; resulted in $25M+ in new client wins/billings, including the Relevant Knowledge account.
19871996

Media Supervisor

BBDO New York

Promoted to Media Supervisor from Media Planner in 1989. Managed and coordinated media planning and buying services for assigned clients (Best Foods/CPC International, DuPont, Eli Lilly, Pfizer, Polaroid, Tambrands) of worldwide ad agency's flagship office.

Used client and syndicated research data to develop media strategies and counter-competitive measures. Developed and conducted tests to determine effectiveness of advertising variables. Wrote white papers. Trained and supervised up to six direct reports. Created training materials and led advertising workshops for BBDO NY's Account Management and Polaroid's Marketing Training Programs.

Also played on BBDO NY's A- and B-league volleyball teams in corporate sports league.

  • Developed media matrix and executed media plan for new Eli Lilly osteoporosis drug trial recruitment program; achieved 100%+ of both qualified candidate and participant objectives per test city. Per Eli Lilly, this was the company's most successful recruitment program to date.
  • Revised advertising strategy and media plan for a Polaroid camera promotion; achieved 100%+ of sales goal. Campaign was subsequently profiled as "one of the most consumer-friendly ads" on PBS' Adam Smith's Money World program, and Polaroid ran the campaign throughout the year for several years based on initial and subsequent successes.
  • Restructured, managed, and conducted annual negotiations for DuPont National Print Agency-of-Record program; reduced ad pricing for all brands, enhanced communications between DuPont and all of its print-buying agencies, and streamlined client and inter-agency activity coordination.
  • Negotiated more than $3.5M in combined savings for DuPont, Polaroid and Tambrands, as well as more than $1M worth of bonus activity, premium placements, promotion tie-ins, and other added-value items.
  • Contributed to BBDO winning $200 million+ in additional business from CPC/Best Foods Int'l, DuPont, Pfizer, and Upjohn by providing media expertise and thought leadership as a member of new business teams.

Negotiated Advertising and Publicity Results

RelevantKnowledge

Award-Winning Print Campaign

RelevantKnowledge

Front Page Client Press Coverage

Atlanta Journal-Constitution & Gainesville Times

Acknowledgment

The White House, Executive Office of the President, Office of Administration -- Letter of Commendation

Education

Non-Credit Coursework through Coursera

Penn State University
  • Creativity, Innovation, and Change

Non-Credit Coursework through MIT OpenCourseWare

Massachusetts Institute of Technology
  • Behavioral Economics and Finance
  • Game Theory for Managers
  • Language and Mind
  • Language and Thought
  • Managing and Volunteering in the Non-Profit Sector