Results-Delivering Marketing Specialist

Accomplished, versatile, and insightful Marketing and Communications Specialist blends critical thinking, strategic creativity, and results-oriented tactics that drive awareness, sales/revenue, and goodwill.

  • Increased sales volume, average per-transaction revenue, customer acquisition/reacquisition/retention rates, and ROI vs. previous year for an international health products company.
  • Negotiated combined savings of more than $5M and bonus activity valued at more than $2M for clients.
  • Integrated marketing activity and grew Facebook likes by 35% for a high-end shopping center.
  • Garnered Page 1 coverage of a client in Atlanta Journal-Constitution, which led to an interview with NBC Nightly News.


Work experience
1999 - Present

Marketing and Communications Consultant


Develop and execute marketing plans and programs to achieve B2B, B2C, and nonprofit clients’ objectives. Create marketing materials: write content for websites, press releases, presentations, and more, and design and program websites. Manage social media activity. Analyze data to detect trends, determine opportunities, and develop business-building initiatives. Negotiate buys. Manage projects. Measure results and apply learning. Direct and train client staff/teams.

  • Wrote and delivered sales presentation that won $100K in new business for Blue Ridge Motion Pictures.
  • Increased show attendance and unit sales of up to 1400% through email program for Artful Eye Gallery.
  • Redesigned The Shops at Legacy email blasts; increased click-thru rate up to 500% vs. industry average. Examples here and here.
  • Crafted media release for inaugural offering of Bill’s Place, Inc.’s impaired-driver pick-up service; received Page 1 coverage in Gainesville Times (see below), acknowledgment from police officials, and unsolicited donations.
  • Received meeting request from Georgia-Pacific to discuss funding opportunities for Educational Dynamix from one letter of inquiry.
  • Increased exposure and CD sales for Educational Dynamix by including as a sales outlet.
  • Created Bloom Aromatherapy website; gained international sales within one month through SEO alone.
  • Developed direct mail effort that netted new clients for Barden Solutions, a financial technology company.
  • Co-directed magazine redesign, and wrote and copy edited articles, for Hallelujah Acres’ Back to the Garden; increased the quarterly/bimonthly's circulation and company's product sales. Examples here, here, and here.
  • Collaborated with Instinet product team and created the first rate card for its proprietary after-hours stock trading research data products; resulted in shortened sales cycle, increased sales, and new strategic alliances.
1998 - 1999

Marketing Specialist

IBM Interactive and New Media Solutions

Recruited by Director of Sales to manage Division’s marketing. Planned and executed PR initiatives, provided input on client consulting engagements, managed production and inventory of collateral materials, and served as Division's marketing and sales support contact for IBM worldwide.

  • Organized, co-authored, and co-led first e-business workshop for IBM North America sales teams; resulted in increases in multi-division and international sales of hardware, software, and consulting contracts.
  • Negotiated editorial revision in ranking parameters for Atlanta Business Chronicle's "List of Top 25 Web Developers" and secured the #1 position for IBM Interactive.
1997 - 1998

Marketing Director

Relevant Knowledge

Recruited by CEO to lead Web start-up’s marketing efforts. Led plan development and execution for launch, including advertising, PR, website, and collateral. Managed ad agency relationship. Co-created sales strategies and presentations. Supervised three direct reports, and trained approximately 20 members of client service, sales, research, and product development teams in end-user applications and client benefits of RK products. Also played on RK's volleyball team.

  • Established Relevant Knowledge as THE brand for web audience measurement research.
  • Created Web Calculator product. Collaborated with development team to build product features and with sales team to bring offering to market. Resulted in 325% sales increase vs. previous quarter.
  • Revised media plan, renegotiated fees, and saved $150K+ in advertising expenditures without reducing activity.
  • Awards: Best Business-to-Business Print Advertising Campaign (Business Marketers Association, 1998) and Best Online Advertising Campaign (Net Tech/, 1997).
1996 - 1997

Media Director / Account Manager

Manhattan Marketing Ensemble

Handled all media planning, negotiating, buying, and stewarding services for marketing agency's for domestic and international clients (Coca-Cola Company, Evian, Guinness Import Co., Hotel Westbury, Maxell Corp. USA, Nathan's Famous Restaurants, Nouvelles Images, Plaza Athénée Hotel, Polo Restaurant, and Watergate Hotel). Concurrently managed key accounts (all except Guinness and Maxell), including client service, advertising and promotions planning and execution, creative development, production, traffic, deliverables fulfillment, and accounts receivable/payable.

  • Established in-house media department and saved more than $100K in annual outsourced service expenses.
  • Created, developed, and managed cross-promotion that reinvigorated the Maxell brand and increased sales of Maxell's flagship product and readership of CMJ Magazine.
1997 - 1997

Media Director

Anderson & Lembke

Managed media department for NY office of national ad agency: directed media services for all U.S. and international clients (AGFA, Allegro Resorts, Altec Lansing, Dow Chemical, Ingersoll-Rand, LOT Polish Airlines, and Relevant Knowledge), including planning, buying, and negotiations for print, radio, TV, online, and outdoor ads; managed department budget and clients' media budgets; trained and supervised three direct reports. Also collaborated and coordinated efforts with various client teams and other client agencies to effectively integrate inter-agency marketing activities.

  • Integrated online media into NY office services portfolio with support from San Francisco office team; resulted in $25M+ in new client wins/billings, including the Relevant Knowledge account.
1987 - 1996

Media Supervisor

BBDO New York

Promoted to Media Supervisor from Media Planner in 1989. Managed and coordinated media planning and buying services for assigned clients (Best Foods/CPC International, DuPont, Eli Lilly, Pfizer, Polaroid, Tambrands) of worldwide ad agency's flagship office.

Used client and syndicated research data to develop media strategies and counter-competitive measures. Developed and conducted tests to determine effectiveness of advertising variables. Wrote white papers. Trained and supervised up to six direct reports. Created training materials and led advertising workshops for BBDO NY's Account Management and Polaroid's Marketing Training Programs.

Also played on BBDO NY's A- and B-league volleyball teams in corporate sports league.

  • Developed media matrix and executed media plan for new Eli Lilly osteoporosis drug trial recruitment program; achieved 100%+ of both qualified candidate and participant objectives per test city. Per Eli Lilly, this was the company's most successful recruitment program to date.
  • Revised advertising strategy and media plan for a Polaroid camera promotion; achieved 100%+ of sales goal. Campaign was subsequently profiled as "one of the most consumer-friendly ads" on PBS' Adam Smith's Money World program, and Polaroid ran the campaign throughout the year for several years based on initial and subsequent successes.
  • Restructured, managed, and conducted annual negotiations for DuPont National Print Agency-of-Record program; reduced ad pricing for all brands, enhanced communications between DuPont and all of its print-buying agencies, and streamlined client and inter-agency activity coordination.
  • Negotiated more than $3.5M in combined savings for DuPont, Polaroid and Tambrands, as well as more than $1M worth of bonus activity, premium placements, promotion tie-ins, and other added-value items.
  • Contributed to BBDO winning $200 million+ in additional business from CPC/Best Foods Int'l, DuPont, Pfizer, and Upjohn by providing media expertise and thought leadership as a member of new business teams.

Negotiated Advertising and Publicity Results

Award-Winning Print Campaign

Front Page Client Press Coverage


The White House, Executive Office of the President, Office of Administration -- Letter of Commendation

Community Involvement

Nonprofit Board Member

  • Bill's Place, Inc, (including BPI-Safe Rides)
  • Grow Georgia, Inc.



Non-Credit Coursework through Coursera

Penn State University
  • Creativity, Innovation, and Change

Non-Credit Coursework through MIT OpenCourseWare

Massachusetts Institute of Technology
  • Behavioral Economics and Finance
  • Game Theory for Managers
  • Language and Mind
  • Language and Thought
  • Managing and Volunteering in the Non-Profit Sector