A Global Marketing Communications Executive specializing in web-based solutions for Public Relations and Employee Relations. A strategic partner to C-level executives and HR practitioners.
Strong Leader with standout success in aligning internal/external communications with corporate objectives to elevate revenue, profit and competitive advantage in small through Fortune 500 settings. Creative strategist adept at designing leading-edge, integrated marketing and communications programs to drive success.
- Won 18 Addy Awards in two years.
- Triggered 1-year sales growth from zero to $23+ million via targeted PR/advertising campaigns.
- Spearheaded marcom for $200 million company, maximizing brand recognition and fueling growth to $800 million
- Increased brand awareness in India market, tripling pool of new-hire candidates in 1 month.
- Restructured intranet, generating 10%+ gain in annual visits for 6 consecutive years despite shrinking workforce.
- Unified disparate groups and fostered collaboration; built communications function for 4,500+ US/European personnel.
- Lowered print costs $1+ million by implementing digital video capabilities; achieved 100% ROI within 18 months.
- Attained 93% employee satisfaction rating despite restructurings; strengthened morale and management credibility.
- Reduced HR labor requirements/call volume by launching web site featuring corporate policies, news and benefits.