Linda Da Costa

  • US-VA
Linda Da Costa


Since 2004 a member of the Board of Directors of LAWS (Loudoun Abused Women’s Services) a non-profit that helps find shelter and support for over 1000 women and children annually in Loudoun County.

Since 2007, Communications Director for Leesburg Chapter of SHRM (Society of Human Resources Management), which focuses on continued education in HR disciplines of compliance, compensation, and workforce and change management.


 A Global Marketing Communications Executive specializing in web-based solutions for Public Relations and Employee Relations. A strategic partner to C-level executives and HR practitioners.

Strong Leader with standout success in aligning internal/external communications with corporate objectives to elevate revenue, profit and competitive advantage in small through Fortune 500 settings. Creative strategist adept at designing leading-edge, integrated marketing and communications programs to drive success.

  • Won 18 Addy Awards in two years.
  • Triggered 1-year sales growth from zero to $23+ million via targeted PR/advertising campaigns.
  • Spearheaded marcom for $200 million company, maximizing brand recognition and fueling growth to $800 million
  • Increased brand awareness in India market, tripling pool of new-hire candidates in 1 month.
  • Restructured intranet, generating 10%+ gain in annual visits for 6 consecutive years despite shrinking workforce.
  • Unified disparate groups and fostered collaboration; built communications function for 4,500+ US/European personnel.
  • Lowered print costs $1+ million by implementing digital video capabilities; achieved 100% ROI within 18 months.
  • Attained 93% employee satisfaction rating despite restructurings; strengthened morale and management credibility.
  • Reduced HR labor requirements/call volume by launching web site featuring corporate policies, news and benefits.

Work History

Work History
Jul 2008 - Present

Member Communications Advisor

American Council on Renewable Energy

Coordinated redesign of the organization's Internet, including creating a members only area where 600 members and 10 committees can find each other, interact and share work. Revamped monthly email member update newsletter; spearheaded production of first web-cast of a major policy meetng in the U.S. House of Representatives; coordinated video capture and archiving of major energy finance conferences in NYC and Seattle. Currently developing webinar series on energy trands and issues with Board of Director co-chairs.

Sep 2007 - Present

Corp & IT Communications Consultant

Providing communications strategy and editorial services to the Information Technology, HR, and Corporate Communications departments of this global energy company, including launch of telecommnicatinos services and revamp of company Intranet. Wrote award winning annual report describing the global energy programs and initiatives in both fossil fuels and renewable energy applications.

Aug 2001 - Feb 2007

VP, Employee Communications


Restructured and upgraded corporate communications programs touching 20K+ employees worldwide across 5 strategic business units. Orchestrated quarterly live webcasts featuring top leaders on subjects from finance to new product launches; managed $3 million annual expense budget; built team to 15 professionals. Standardized internal corporate message for large-scale restructurings; coordinated special events and meetings. Leveraged emerging strategies/systems (auto-populating, RRS feeds, Podcasts and blogs) to increase awareness.Supported employees following 9/11 events; coordinated communications at crisis center and built web site.

Sep 1999 - Aug 2001

Director, Internal Communications AOL Technologies

America Online

Recruited by President to build internal corporate communications function for 4,500+ technical/professional employees across 5 locations spanning US and Europe; retained and managed agency relationships; hired team. Launched intranet site in 3 weeks; led CNN media tour for 300 journalists; produced AOL's 1st data center video alternataive to on-site visits. Penned internal/external speeches for top management, orchestrated town halls and other major live employee events. Promoted idea exchange via online discussions as well as in-person meetings; invited leading Internet experts to share knowledge with employees.

Jun 1982 - Aug 1993

Director of Advertising and PR

Harris Corporation

Led a team of 15 in marketing communications; spearheaded new product introductions; earned accolades for ads in industry trade magazines; directed communications after Harris aquired GE Semiconductor; represented company at global press tours and trade events. Harris Semiconductor was a major contractor and vendor of IC’s for consumer applications as well as to the U.S. Defense Department. A major focus of our advertising and public relations focused on ASIC circuits for automotive and defense applications.





University of Michigan