Download PDF

Work experience

2017Present

Director of Marketing, PR & Sales

The County News

Effectively increase client database by analyzing current advertising client lists and tracking competitor's advertising clients.  Provide media press kits, current special section sales opportunities and effectively close sales at a high ratio.

Effectively communicate with clients and staff members.  Work closely with managing editor to perfect each weekly newspaper as it goes to press.  Ensure that ads are filed and ready for page placement.

Professionally coordinate sales and accounts with general manager, review ad orders and account balances on aging reports.  Coordinate preprint schedules by contacting clients, managing preprint schedule and delivery as well as with preprint staff. 

Skillfully organize publication archives by weekly additions throughout the year.  Compile end-of-year editions and mail to Book Company to create yearly bound editions of all publications.

Attend local Chamber of Commerce and other civic group functions.  Photograph ribbon cuttings, create and maintain positive relationship with community and other public relation activities as required.

2014Present

Owner

Freelance Marketing Professional
  • Consult with and advise clients regarding their marketing plans and goals.  Recommend advertising placement in a variety of media vehicles to include newspaper, magazines, Internet, etc.
  • Develop, implement and measure strategic marketing plans and project implementation.
  • Social business implementation and management including, but not limited to, LinkedIn, Twitter, Facebook, Pinterest, You Tube, and more.
  • Strengthening and building networks and relationships across various social networking platforms  to increase and maintain larger network connections.
20122013

Director, Marketing & Public Relations

Sweeny Community Hospital
  • Developed and maintain the hospital’s social media to include Facebook and Twitter. Increased weekly total reach from 123 to 4,226 in a very short period of time.
  • Promote hospital growth through community activities, press releases,photos,and advertisements including all forms of media. Primary contact for all media inquiries and facilitate affiliations and collaborative partnerships with local academic institutions and community organizations.
  • Prepare project plans, budgets,marketing plans/analysis, and comprehensive schedules for promotional and community activities.
  • Serve on Development Foundation Board.  As such, researched potential funding sources, developed and implemented fundraising events, crafted requests for proposals and grants, and other duties as assigned.
  • Developed and prepare monthly hospital newsletter for Board of Directors and personnel.
20102012

Director of Advertising

Southern Newspapers, Inc. dba The Facts
  • Developed and executed the company’s advertising and marketing strategy from a business, sales   and technical perspective.

  • Managed a professional team of seven advertising executives and eight support staff.

  • Collaborated with management and many levels of staff members representing various departments to assure implementation of business objectives were met.

20092010

Advertising Sales Director

BayStar Group Advertising Agency
  • Facilitated highly detailed projects (Vision Magazine) from start to successful completion.

  • Developed and executed several strategic marketing plans to increase profit margin.

  • Top level client and business development assuring sale’s goals objectives were consistently met.
20052009

Marketing Consultant

Southern Newspapers, Inc. dba The Facts
  • Top achiever recommending detailed marketing campaigns to businesses wishing to increase their market share. Increased territory sales by 25%.

  • Received SNI's "Bright Idea Award" for creatively combating Yellow Page advertising sales.
  • Trained and developed new salespeople on product knowledge and presentation techniques.
  • Developed strong relationships and followed up with clients throughout the marketing campaign cycle.

Education

Jan., 2009July, 2012

Bachelor's Degree, Public Relations & Marketing

Ashford University

Summa Cum Laude - GPA: 3.97

Golden Key International Honour Society

Alpha Sigma Lambda Honor Society



References

Tonya Visor - 979.848.9108

University of Texas Health Science Center - Marketing Communications Specialist - Angleton, TX

Tonya Visor was a client of mine while I was employed at both The Facts and BayStar Advertising Group.

Darlene Hall - 713.384.2562

Alvin Sun - Account Executive - Alvin, TX

Darlene and I worked at The Facts Newspaper while I was both an Account Executive and Advertising Director.

Robyn Cochran - 979.299.0226

TDECU - Regional Sales Manager Senior Financial Adviser - Lake Jackson, TX

Robyn Cochran was one of my clients while I was employed  at The Facts. I have known Robyn for more than five years.

Steve Winkle - 817.354.9974

Retired - Bedford, TX

I worked with Steve at NEC America.

Amy Tijerina - 979.824.9243

Amy Tijerina was my assistant while I was employed at The Facts Newspaper.

Objective

To obtain a public relations and marketing and/or communications position with a financially sound and reputable company.  Utilize 10+ years' experience managing marketing and advertising throughout the vast array of today's most important media vehicles.  Managing and leading team members to their fullest potential.  Development of business collateral, internal communications, special events, and more.

Summary

Professional offering versatile public relations and marketing skills proficient in dealing with multiple levels of personnel.  High achieving and self-motivated problem solver who readily adapts to change, works well independently, and exceeds expectations while staying cool under pressure.  Able to juggle multiple priorities and meet tight deadlines without compromising quality.

Interest

Community service, gardening, going to the beach, reading, playing violin, theater, ballet, and visiting with my daughter at Stephen F. Austin State University.