Work History

Work History
2014 - Present

Owner

Marketing by LA
  • Consult with and advise clients regarding their marketing plans and goals.  Recommend advertising placement in a variety of media vehicles to include newspaper, magazines, Internet, etc.
  • Develop, implement and measure strategic marketing plans and project implementation.
  • Social business implementation and management including, but not limited to, LinkedIn, Twitter, Facebook, Pinterest, You Tube, and more.
  • Strengthening and building networks and relationships across various social networking platforms  to increase and maintain larger network connections.
2013 - 2014

Vice President of Sales

AGN Media (Amarillo Globe-News
  • Drove sales organization from a print centric sales model to a digital first sales model while maximizing print revenue viability in the advertising department.
  • Led integrated marketing campaigns and created/led efforts in creating content for all professional social media accounts.
  • Final approval point for writing and editing social content materials and advertisements.
  • Initiated recruitment and developed on-boarding standards for  new staff as well as trained, motivated and guided employees to achieve all program goals.
  • Developed and initiated advertising promotions generating additional revenue as well as audience awareness.
  • Developed and implemented strategic programs along with projected allocation of budget and resource requirements.
  • Developed and implemented annual budget of approximately twelve million dollars.
  • Conducted personnel evaluations insuring quality performance of all staff members.
  • Maintained constant surveillance on the competition, current market conditions and social media trends
2012 - 2013

Director, Marketing & Public Relations

Sweeny Community Hospital
  • Developed and maintain the hospital’s social media to include Facebook and Twitter. Increased weekly total reach from 123 to 4,226 in a very short period of time.
  • Promote hospital growth through community activities, press releases,photos,and advertisements including all forms of media. Primary contact for all media inquiries and facilitate affiliations and collaborative partnerships with local academic institutions and community organizations.


  • Prepare project plans, budgets,marketing plans/analysis, and comprehensive schedules for promotional and community activities.
  • Serve on Development Foundation Board.  As such, researched potential funding sources, developed and implemented fundraising events, crafted requests for proposals and grants, and other duties as assigned.
  • Developed and prepare monthly hospital newsletter for Board of Directors and personnel.
2010 - 2012

Director of Advertising

Southern Newspapers, Inc. dba The Facts
  • Developed and executed the company’s advertising and marketing strategy from a business, sales   and technical perspective.

  • Managed a professional team of seven advertising executives and eight support staff.

  • Collaborated with management and many levels of staff members representing various departments to assure implementation of business objectives were met.

2009 - 2010

Advertising Sales Director

BayStar Group Advertising Agency
  • Facilitated highly detailed projects (Vision Magazine) from start to successful completion.

  • Developed and executed several strategic marketing plans to increase profit margin.

  • Top level client and business development assuring sale’s goals objectives were consistently met.
2005 - 2009

Marketing Consultant

Southern Newspapers, Inc. dba The Facts
  • Top achiever recommending detailed marketing campaigns to businesses wishing to increase their market share. Increased territory sales by 25%.

  • Received SNI's "Bright Idea Award" for creatively combating Yellow Page advertising sales.
  • Trained and developed new salespeople on product knowledge and presentation techniques.
  • Developed strong relationships and followed up with clients throughout the marketing campaign cycle.

Education

Education
Jan 2013 - Feb 2016

MBA

Ashford University - Forbes School of Business

Specialization:  Marketing

Jul 2012

Bachelor's Degree, Public Relations & Marketing

Ashford University

Summa Cum Laude - GPA: 3.97

Golden Key International Honour Society

Alpha Sigma Lambda Honor Society



Objective

To obtain a public relations and marketing and/or communications position with a financially sound and reputable company.  Utilize 10+ years' experience managing marketing and advertising throughout the vast array of today's most important media vehicles.  Managing and leading team members to their fullest potential.  Development of business collateral, internal communications, special events, and more.

Summary

Professional offering versatile public relations and marketing skills proficient in dealing with multiple levels of personnel.  High achieving and self-motivated problem solver who readily adapts to change, works well independently, and exceeds expectations while staying cool under pressure.  Able to juggle multiple priorities and meet tight deadlines without compromising quality.

Interest

Community service, gardening, going to the beach, reading, playing violin, theater, ballet, and visiting with my daughter at Stephen F. Austin State University.