Lina Jaramillo C

  • Naucalpan de Juárez Area, Mexico, MX
Lina Jaramillo C

Work History

Work History
Aug 2013 - Present

Marketing Specialist

Marketing Specialist Responsible for: Create the marketing plan, to develop sales and marketing activities according to the strategy of different publisher as Microsoft, Adobe, Kaspersky, LANDesk and others. In order to achieve demand generation in the technology trend as Cloud, Virtualization, Bring Your Own Device and Big Data. Leading the opportunities generated(forecast y pipeline) through the different campaigns such as events, promotions, seminars and webcast. Working with our partners and publisher for proper communication campaigns brands and bring more sales to the company.: Ensure that 30% of sales are through technology even hieveAcgreater engagement with the Publisher to achieve investment to our campaigns and events.
Dec 2011 - Jul 2013

Marketing and Advertising Manager

Geo Expansion
Achieve brand recognition in new cities such as Monterrey and Guadalajara. VULCABRAS/AZALEIA-www.azaleia.com.br and www.goshop.com.co Is the biggest shoes company in Brazil. Marketing and Advertising Manager Responsible for: Develop the offline and digital marketing plan and budget for 3 different brands(Azaliea, Dijean and Olympikus) and channels(stores, catalog sales, wholesale, department stores and e- commerce) in order to improve the positioning in Colombia, to achieve the commercial budget. Leading and training a group of graphic designers, community manager, marketer and sellers national wide.: Increased sales nationwide in all channels by 18%. unchLa of new collection at JW Marriot alliance with the fashion circle, we obtained free-press in print, television, online news and blogs. Optimizing media costs. Improve relationships department stores with Improved rates of magazines, television and radio. Creating, opening and el e-commerce, launch www.goshop.com.coof new sales chann Implement CRM strategy. Opening of 2 new stores and makeover 19 stores nation Achieve implement communication through social netwo CASA EDITORIAL EL TIEMPO www.eltiempo.com, www.carroya.com The biggest newspaper in Colombia.
Mar 2011 - Dec 2011

Senior Sales Account Executive

Senior Sales Account Executive Responsible for: Advising our clients to ensure that their products has greater coverage in CarroYa and Classifies in EL Tiempo, structure and presenting profitable that respond the specific needs of each client, Develop sales forecast to verify compliance of the result and negotiation processes within the guideline of the company terms of prices, margin and payment. Responsible for performing regular meetings with clients to management reporting to business in progress and identify new business opportunities.: Wit only one month in the company in the Pre-Sales Event, achieve the 110% quote. Getting Back the two of the industry's largest customers, by my good relationships and trust that generates them. 2
Jan 2011 - Mar 2011

Marketing Consulting

NACIONAL DE TRENZADOS
manufactures and distributes a wide variety of ropes, tie down, lifting and cargo control products. www.ntholding.com Marketing Consulting for Industrial Products Responsible for: For Price Tracking, Market research, Promotion strategies, Marketing budget, Planning and executing marketing strategies and activities including print promotion, conference participation and sales meetings to achieve a common goal to make impact, Analyze competitive product offerings; Responsible for implementing brand positioning strategies and Develop and build strong client, vendors and scholarly societies relationships.: esearchedR the competition for the launch of a new product. Through database, contests and tracking new customer
Feb 2008 - Mar 2010

Sales Coordinator

VEDI TRAVEL, VIAJES EDUCATIVOS INTERNACIONALES
www.veditravel.com Marketing and Sales Coordinator Responsible for: In charge of managing key sales accounts for the Colombian market, Planning and executing marketing strategies and activities including print promotion, conference participation and sales meetings to achieve a common goal to make impact. Building strategies to maximize selling effectiveness and profile presence. Implementing brand positioning strategies. Find viable customers and projects to maximize business opportunities, Identify customer's s and nee coordinate qualification in negotiation and strategies.: Increased Company sales in 70% Implement semiannual sales team trainings nationwide I was worthy of a scholarship in" Marketing, versity in Negotia Calgary-Canada. Elaborated the proposed merchandising and sales fo students" in Corferias and" Expo Canada" at the Hotel Bogota Plaza. Contributed in improving the focusedorganizationalteamwork strategies. environm

Education

Education
2010

Universidad Sergio
2010

Texas University University of Auckland University of International Business and Economics
2010

University of International Business and Economics
2010

University of International Business and Economics
2010

Nankai University

Portfolio