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1) Reading;

2) Arts & Crafts;

3) Cinema;

4) History;


If you are seeking a professional who can deliver bottom-line results, I'd like to make a strong case for myself. My track record in business-to-business international branding and marketing has helped enhance the reputations of such firms as Nissan, Subaru, Microsoft and MAN.

Of particular interest to you:

  • I have demonstrated my strategic ability through successfully launching companies, communications departments, Web sites, PR programs, ad campaigns, branding programs, and more.
  • I have consistently contributed my leadership skills in a corporate setting, while managing the creative process, motivating and empowering team members, fine-tuning marketing plans, and juggling multiple projects.
  • Time and again, my initiatives have resulted in increased awareness and press coverage, successful advertising campaigns, and winning branding strategies.


Work experience

Dec 2008Present

Customer & Partner Experience Project Coordinator


I’msupporting the Subsidiary Management Team team to build a strong brand image and communicate consistently through all marketing channels and with the Sales and Marketing Team to develop corporate and product awareness and positioning.

Key Responsibilities include:

·Leading and/or supporting customer satisfaction focused Initiatives;

·Promote internal marketing of customer values to all staff and partners;

·Implementing effective customer satisfaction improvement measures & communication locally;

·Serve as a local contact for execution of Customer Satisfaction Surveys;

·Supporting the General Manager/Human Resources Manager in setting CPE based business & marketing activities for all managers & staff;

·Implementing effective and measurable cultural transformation programs and processes resulting in improved internal customer climate and improved external customer loyalty results.

Jul 2005Aug 2008

Marketing & Communication Manager

MAN Veículos Industriais (Portugal)

I joined MAN Nutzfahrzeuge (Portugal) as the Marketing & Communications Manager in 2005. My previous experience has given me the edge to take MAN to the next level of marketing and PR excellence. I have the overall responsibility for the marketing & communications strategy and associated budgets. I am conducting Europe-wide marketing and PR campaigns, engaging our top clients and dealerships. Establishing consistent and effective corporate branding and identity with all the country-wide dealerships was one of my initial objectives. This strategic aim has been fulfilled and has been extended to our company’s web presence under my editorial guidance.

Key Responsibilities included:

·Develop annual marketing plan in conjunction with sales department and international guidelines of the company, which details activities to follow during the fiscal year and focus on meeting organizational objectives

·Manage the Marketing & Communications department budget. Delivery of all marketing & communication activities within agreed budget.

·Write, prepare and issue press releases.

·Developing all information content of website including regular updates of the company’s pages and addition of links to/from site

·Develop and maintaining internal and external communications program using, direct mailings, newsletters, company magazine and email.

·Creation and production of promotional materials, website and other collateral to support sales and after-sales areas.

·Develop and execute effective customer loyalty programs (i.e. Drivers Club)

·Manage outside agencies to ensure efficient use of resources.

·Manage brand identity, and ensuring that the corporate identity guidelines are followed

  • Execution and adaptation of advertising materials to including accuracy, consistency, and clear communication.
Aug 2003Jul 2005

Events Manager

Microsoft (Portugal)

I was the Events Manager at Microsoft Portugal from 2003 to 2005. I organized over 500 events with the attendance ranging from 5 to 2000 delegates. I was responsible for establishing the events marketing strategy and the yearly execution plan.

I developed a rolling framework for event execution with effective use of partners, suppliers, regional teams and technologies. This approach is still in use at the company and seen as a “Best Practice” example.

Key Responsibilities included:

  • Coordinating and project seminars, events and trade shows.
  • Coordinating all amenities and accommodations at the events
  • Ensuring the smooth running of the event, taking the lead in coordination of staff and other resources
  • Ensuring speakers are confirmed and effectively briefed.
  • Promoting the event to agreed target audiences, including potential sponsors.
  • Ensuring, with Communications team, effective internal and external communications of the event.
  • Monitoring and control event budgets and negotiate all necessary contracts.
  • Monitoring spend with Head of Marketing and Head of Finance.
Aug 2002Aug 2003

Marketing Assistant

Entreposto Comercial

I was the Marketing Assistant at Entreposto Comercial from 2002 to 2003. In this role I was instrumental in the organization and coordination of marketing activities including print and broadcast advertising, publication design and printing, and special events promotions.

Key Responsibilities included:

  • Preparation of marketing proposals, review and prepare proposals for management
  • Preparation of marketing materials like flyers, brochures, emails, newsletters, etc.
  • Setup and assist in running marketing campaigns
  • Use sales force software systems to track leads and accounts
  • Customer Relationship Management

·Serve as liaison between the company and advertising agencies, freelance talent, print suppliers, and other marketing services

·Tracking budgets and expenses

Jul 2001Aug 2002

Public Relations Assistant

Entreposto Comercial (Nissan & Subaru Importer)

I was the PR Assistant at Entreposto Comercial from 2001 to 2002. In this role, under general supervision, I assisted in coordination of the company’s public relations activities and assisted in establishing and maintaining, a consistent image for company.

Key Responsibilities included:

·Developing and coordinating Trade Show & Seminar events, i.e. organization of the Nissan and Subaru Stands for the International Hall of the Automobile - FIL – 2002

·Developing media packs & giveaways for trade shows and conferences

·Assist Public Relations Manager in planning and implementing the public relations activities at the company to promote a positive image

·Arrange for timely payment of advertising, supplies and services

·Provide digital and film photography for publications and to record special events

·Monitor advertising and supply budgets; maintain database and provided budget reports to Public Relations Manager as requested

  • Periodic online tracking of news clippings