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Work experience


Executive Director

Golin Singapore

Executive Director, A self-starter who delivered 50k of new business within 6 months despite no prior agency experience with cross-functional teams(Golin's g4 communities)

Contributed to Marketing magazine's story on SG Govt's social media strategy as Golin's Government Lead; formulated strategy for establishing Golin's credentials in the public sector: Launched thought leadership platform‘ The Insight View' to showcase Golin's data-driven approach to communications New clients: Singapore International Foundation


Senior Asst Director

Competition Commission of Singapore

Spearheaded nationwide outreach efforts resulting in a greater awareness and understanding of Singapore's national antitrust authority and the regulatory landscape with Comms team 2015: Achieved front page coverage on Straits Times on CCS's decision on Parkway Holdings' proposed acquisition of RadLink-Asia 2014: Presented at the International Competition Network's Conference on CCS's creative advocacy initiatives(online/offline platforms including social media & manga) 2014: Achieved a 50% jump in participation CCS Animation Contest in 2014 2014: Conceptualised and launched CCS-ESS Essay Competition 2013: Spearheaded conceptualisation and production of CNA's Money Mind episodes


Head of New Media

New Media, Army Information Centre, Ministry of Defence
Head of: Started the groundwork for Army's first Facebook Page; ran Army Open House Facebook Page and Instagram contest(#AOH12): Championed the Singapore Army's strategic and tactical push towards new media; spearheaded policy paper to establish social media as an official engagement and outreach channel for the Army and oversaw its successful adoption through the different policy forums 2011: Started first Chief of Army's Facebook Page; as part of implementation, established internal approval/monitoring processes including drafting of social media Code of Conduct and internal briefings for 30, 000 strong regular force 2011: Initiated briefs for senior commanders on how to use social media; launched and ran Army Leaders Group platform for closed discussions First civillian tasked to develop the 2011/2012 Army Workplan video for viewing by senior military leaders & ministry officials only(declassified version)