Lily Li Liu

Lily Li Liu

Work experience

Work experience
Jun 2009 - Present

Business Development Advisor

Settlement and Integration Services Organization

Offer daily-based business services such as market research, business plan support, business opportunity assessments/strategy planning, and business training/mentoring

  • Conductedmarket research in more than 17 fields as database resource to guide entrepreneurs; successfully helped more than 20 entrepreneurs to start their own business
  • Planned and launched Global Business Incubation Centre at S.I.S.O.; assessed local business environment and business start-up needs, translated requirements into services to provide, planned marketing strategiesto attract resource and clients
  • Outreached franchise organizations, local business associations, and 4 community organizations to build partnership, market business program, and seek business opportunities for S.I.S.O clients; more than 90 clients are recruited
  • Delivered Bridging to Business program, which offers more than 80 clients business training in aspects of marketing, financial management, business communication, and IT skills
Oct 2008 - Jun 2009

Market Research Assistant

VISAT Science and Technology

Provide information and analysis to support clients’ decision making

  • Provided analytical results for targeted market information and obtained 7 commercial opportunities for various projects from the National Research Council of Canada
  • Market research results created future company developments and were instrumental in introducing new contacts to clients
May 2008 - Sep 2008

Business Development Consultant

SENTINEL Bioactive Paper Network

Understand and summarize 10 projects’ readiness for going to market; conduct market research; prioritize business opportunities and recommend strategies

  • Interviewed 13 companies/organizations through phone and in-person for product feedback to investigate the business opportunities in 6 areas
  • Identified the commercialization barrier and reinforced the interaction between technology inventors and industrial partners by recommending an organizational market interface 
  • Invited by Cascades Inc. to give presentation of SENTINEL’s business development (Montreal, February, 2009)


Sep 2006 - Apr 2008

M. Eng.

Focus on the business creation methodology developed by Xerox Corporation; lead enterprise projects for practical experience.

Business Analysis and Development for New Technology(e.g. air quality monitor project)

  • Surveyed new technologies in sensor industry; Conduct business analysis to select the best fit technology and built a team to achieve prototype development, testing and interface design
  • Solved customers’ air cleaning concern by partnering with air quality service companies; established co-marketing business relationship with Johan Price Enterprises Inc. and obtained Letter of Interest
  • Top-5 award in Entrepreneurship Competition in National Business and Technology Conference, Toronto, March 8, 2008
Sep 2003 - Jul 2006

M. Sci.

Nankai University
Sep 1999 - Jul 2003

B. Eng.

Tianjin University


  • Ashbaugh Graduate Scholarship, McMasterUniversity, 2006, $11,000


  • Over 3-year of business analysis and development experience for new technology; specialized in understanding customer need, analyzing business opportunities and recommending business strategies; currently work as Business Development Advisor for S.I.S.O. Business Hub
  • Over 7-year of science and engineering experience; quick comprehending and learning abilities
  • Fluent in both English and Mandarin, excellent communicator, strong interpersonal and interview skills, attention to details, open-minded


  •  Entrepreneur Experience
  • Business Consulting Experience
  • Market Research Skills
  • Initiative and Problem Solving
  • Communication and Interpersonal Skills
  • Passion for Tech Commercialization

Business Creation Projects

  • Air Quality Monitor: To commercialize air quality monitor system for preventingindoor air pollution Sep 2006 - Jun 2009
  • Braille Display: To offer low-cost, larger-area digital Braille display for visually impaired people  Mar 2007 - Apr 2008
  • Fillers for Plastics: To supply low-cost and environmental friendly filler for plastics Jan 2007 - Apr 2007