Professional with 15 years work experience in marketing and product management, media relations, web development, digital content and creatives.
Customer-centric, technology savvy, a flair for writing and a good nose for positive PR opportunities. Very good problem-solving skills, thinks outside the box and an excellent eye for finding solutions.
As a marketing professional, some of the global brands handled include InFocus projectors, Fuji Xerox printers, IBM computers, Microtek plasma displays, MicroVision laser pico projectors, Polycom audio and video conferencing solutions and Digium Asterisk PBX solutions. Product development and management included Internet (Leased Line, DSL, Wireless Broadband, IP-VPN, hosted services), Voice over IP Telephony and IP-PBX solutions.
Copywriting with a strong marketing spin. Experienced in writing print and web advertisements, promotion microsites, applications notes, technical papers, web content, press releases, EDMs, blogs and social media. Started out in editorial for Ezines. Managed and wrote for websites and client blogs spanning from lifestyle to technology articles.
A self-starter and team player. Thrives in a cross functional and multicultural environment. Well-versed in working with virtual teams.
Executes the complete marketing mix from developing marketing strategies, to conceptualization and creation of marketing materials to be communicated to the target market.
Product development. Strategic partnerships and alliances. Pricing negotiations with suppliers, service providers and principals.
Identifies market needs in order to develop easily adaptable packaged products and solutions that can help customers save on cost, while increasing productivity.
Handles own advertising and promotional campaigns. Provides creative direction in the production of marketing materials. Well-rounded and executes own events and merchandizing efforts for the retail market.
Developed strong analytical skills, and believes in always going the extra mile.
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Sample works (more below):
Starhub Content Delivery Networks Training Tools
View Fact Sheet
Web Content Portfolio
Singtel SPADE Video