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Professional with 15 years work experience in marketing and product management, information technology, digital marketing, publishing and creatives.

Customer-centric, technology savvy, a flair for writing and a good nose for positive PR opportunities. Very good problem-solving skills, thinks outside the box and an excellent eye for finding solutions.

As a marketing professional, some of the global brands handled include InFocus projectors, Fuji Xerox printers, IBM computers, Microtek plasma displays, MicroVision laser pico projectors, Polycom audio and video conferencing solutions and Digium Asterisk PBX solutions. Product development and management included Internet (Leased Line, DSL, Wireless Broadband, IP-VPN, hosted services), Voice over IP Telephony and IP-PBX solutions.

Copywriting with a strong marketing spin. Experienced in writing print and web advertisements, promotion microsites, applications notes, technical papers, web content, press releases, EDMs, blogs and social media. Started out in editorial for Ezines. Managed and wrote for websites and client blogs spanning from lifestyle to technology articles.  

A self-starter and team player. Thrives in a cross functional and multicultural environment. Well-versed in working with virtual teams.

Executes the complete marketing mix from developing marketing strategies, to conceptualization and creation of marketing materials to be communicated to the target market.

Product development. Strategic partnerships and alliances. Pricing negotiations with suppliers, service providers and principals.

Identifies market needs in order to develop easily adaptable packaged products and solutions that can help customers save on cost, while increasing productivity.

Handles own advertising and promotional campaigns. Provides creative direction in the production of marketing materials. Well-rounded and executes own events and merchandizing efforts for the retail market.

Developed strong analytical skills, and believes in always going the extra mile.

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Sample works:

Starhub Content Delivery Networks Training Tools
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View Fact Sheet
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Web Content Portfolio Business 
Singtel Cybersecurity 
Singtel Data Centre

Work experience

Feb 2016Present
Crayon Digital

Digital Media Editor - Digital Strategy and Content

  • As a web content consultant, I keep close engagement with the client to understand their requirements, strategies and pain points, which will determine how I define, conceptualize and align their website content to their objectives. My current assignment is creating web content for Singtel Group Enterprise
  • As a content strategist, I help my clients determine their requirement and end goals and formulate appropriate content aligned with their brand and overall vision.
  • I design and execute content marketing campaigns for clients to help them reach and engage their target audience online and help boost sales.
Jan 2014Jan 2016
Singapore Telecommunications

Digital Content Author - Digital Marketing,

  • I conceptualize, direct and create online marketing content for over 160 products on Business.
  • Aside from content creation, I spear-headed the development of various initiatives and sections on Business.
  • A member of the Singtel Governance Board for which governs the corporate online identity for consistency, platform development and migration and other initiatives such as AB Testing, SEM, SEO, etc.
  • Manage the Business portal (
  • Responsible for ensuring and maintaining that content is updated and valid both on the creative and technical side.
  • Noteworthy success in driving traffic from Business to Singtel Business eShop
  • Noteworthy success in creation and driving traffic to digital campaigns hosted on
  • Responsible for coming up with concepts and eye-catching design for online marketing materials with high click-thru and open rate.
  • Also an SEO practitioner, responsible for driving traffic to the website from organic sources.
  • Crossfunctional functions working with other marketing professionals, product management and technical experts that make up the Business online team.
Jun 2013Jan 2014
Quadmark (Formerly Intuition Consulting)

Business Consultant and Creative Copywriter

  • As part of the Sales Enablement Team, I do client servicing for HP and StarHub, which includes the development and creation of sales enablement collaterals such as brochures, fact sheets, whitepapers, infographics, cribsheets, sales decks, sales training videos, newsletters, interactive tools and other requirements, from conceptualization to content creation.
  • Studying and analysing customer needs to come up with appropriate angles and concepts for easy learning and effective selling.
  • Works alongside the design team to come up with concepts and eye-catching design for sales and marketing collaterals. 
Jun 2012Jun 2013

Content Editor - Digital Marketing, Singtel Contract

  • As part of the Digital Marketing Team, is responsible for the creation, management and maintenance of content on  the current corporate website and the ongoing content refresh of
  •  Works alongside the digital production team in developing the SingTel Business eShop and soon to be launched Broadband on Mobile shop
  • As part of the marketing launch team, is in-charge of writing and translating content into user-friendly web assets
  • Conceptualize and create content for marketing collaterals such as eDMs, web banners and outgoing business communication materials
  • Ensures that all content are consistent with SingTel’s branding and corporate guidelines
  • Liaise with stakeholders, content owners and agencies
  • Search engine optimisation copywriting and monitoring
Oct 2009May 2012
Black Sheep Marketing Consultancy Pte. Ltd.

InFocus Regional Marketing Manager/ Technical Copywriter for InFocus and MicroVision and other clients

  • Receives work assignments from InFocus marketing director based in then US and regional marketing managers in Asia Pacific and Europe on current needs,  for copywriting requirements, advertising and online media
  • Writes social media content (Corporate blogs, Facebook, Twitter) and internal company newsletters, technical papers, brochures, application notes, web copy (for both principals and partners), email blasts, advertisements and other marketing and sales collaterals for Microvision, a digital display company based in the US.
  • Sample works within the last year:   InFocus IN5300 InFocus ScreenPlay 8602 Microvision PicoP Generation 2 Microvision PicoMagic Gaming
  • Also was involved in Social Media for companies for the following:!/infocuscorp!/microvision 
  • Project management and marketing support for InFocus Lamps business initiative which involves market research and pricing analysis
  • As part of the International Marketing Team, I conceptualize and create marketing collaterals and marketing communication needs for channel partners in the Asia-Pacific region, Europe and Australia
  • Does media relations for InFocus for Singapore and Australian market
  • Ensures that product updates and corporate information dissemination is executed effectively to channel partners of  the InFocus International business unit
  • Regional event management during partner summits and seminars
  • Events and marketing support in Singapore, Australia and Europe
  • Writes marketing collaterals and internal newsletters for MicroVision Inc. for global distribution.
  • Currently also working with a branding consultant in developing corporate identity for Amphibian, a logistics and supply chain company based in Singapore and the US
Aug 2008Sep 2009
InFocus Systems Asia Pte. Ltd.

Regional Marketing Communications Specialist - APAC

  • Receives work assignments from global marketing communications director based on current needs, particularly strengths in copywriting, advertising , communications and new media.
  • As part of the International Marketing Team, I do copywriting for new product datasheets, application notes, internal and external newsletters and press releases for global distribution.
  • Conceptualize and create marketing collaterals for Australia and Singapore market
  • Reviews literature in the assigned marketing projects, previous marketing materials used in the assignment area, and gather materials of competitive companies. In charge of public relations for Australia and New Zealand
  • Liaise with appropriate sales or marketing representative for Australia and Philippines for discuss localized communication needs. 
  • Media relations for Australia and Philippines
  • Ensures that product updates and corporate information dissemination is executed effectively to Asia Pacific channel partners
Infocom Technologies Inc.

Product Manager

  • As Product Manager, I handled the Internet Access ,Voice Over IP service and Hosting services for Infocom Technologies, Inc.
  • Responsible in achieving revenue and profit targets by controlling the pricing for all accounts
  • Developed new products, which includes Managed Domain Hosting, and  consumerized Voice over Internet Protocol packages, called i-Talk and iDSL Voice, which offers complete Voice over IP solutions, that can save the customer up to 80% on their long distance phone bills. This program was also designed in order to create a need for VoIP solutions, which will make the client base for another new product, called i-Converge, which will IP-enable PABX systems.
  • Designed marketing campaigns for consumerized and corporate VoIP, Internet Access (iDSL 12+1, Surf's Up, Price Down, Bilis Kabit promotion)
  • Translate technical specifications into easily understandable features, advantages and benefits for market dissemination
  • Review and manage cost components of products, as well as negotiate for better pricing with suppliers and principals.
  • Review pricing strategies to ensure service competitiveness and quality of service based on benchmarks and feedbacks
  • Work closely with business unit heads, sales team, customer service and marketing team to ensure that programs are properly implemented.
  • Does copywriting for the company's brochures and other marketing materials. Provides creative concepts in the execution of marketing collaterals.
Copylandia Office Systems Corporation

Marketing Services Manager

  • In charge of the Marketing Services Department, and manages and executes marketing efforts for all 23 Copylandia branches nationwide.
  • Create corporate guidelines for consistency in the use and layout of  corporate image.
  • Build brand identity across business units and provide a recognizable corporate image.
  • Manage and directs the creative process from concept through execution for all assigned initiatives
  • With my project managers, ensure assigned projects stay within scope, budget, and delivered in a timely manner.
  • Heads the authoring of creative presentations, briefs, AVPs and other strategic documents
  • Determine creative estimates as appropriate in terms of budget, deadline and quality of work
  • Manage team and assignments to align with productivity objectives and goals
  • Conceptualizes, executes and monitors advertising and promotional efforts, and responsible for reporting its effectivity.
  • Develop tie-ups and strategic relationships as appropriate; participate in new business pitches.
  • Oversee quality and quantity of all marketing collaterals throughout the production process.
  • Assist the sales efforts by creating useful information and materials to increase the usage of products.
  • Provide timely and effective communications with the sales managers and branches to ensure marketing efforts are correctly executed.
  • Manage the website. Set up procedures and work with all applicable departments to ensure that the company has an accurate and current Internet presence.
  • Work with MIS to create a website that is easy to use and is consistent with our corporate image.
  • Ensures that good media relations are maintained
  • Thrives on a deadline oriented multi-tasking environment.
American Technologies, Inc.

Senior Marketing Manager

  • Directed strategic brand building for InFocus projectors, Fuji Xerox Printers, Microtek Plasma TV, and Rentech Computer Corp.
  • Identify marketing initiatives through customer research, develop targeting and segmentation plans.
  • Analyze industry trend and competitive landscape; oversee opportunity identification and evaluation; formulate new offers and promotions.
  • Tracks and evaluates effectiveness of programs, offers, channels, market and product mix
  • Drives and conceptualizes in-house creative staff in developing marketing collaterals and dissemination thereof.
  • Created and managed own advertising campaign from conceptualization to actual execution.
  • Media relations, Direct Marketing, Merchandizing and Events
American Technologies, Inc.

Marketing Manager

  • Conceptualized and executed branding, promotional activites and marketing programs for InFocus projectors, Fuji-Xerox Printers, IBM ThinkPads, Zebra Barcode Printers and Rentech Inc.
  • InFocus projectors are exclusively distributed in the Philippines by the company, likewise all marketing efforts are generated from same.
  • Fuji Xerox printers became finalist in the PCWorld Awards Philippines 2005.
  • Created and initiated marketing events through financed or barter arrangements, advertisements, tie-ups and promotions from planning through execution
  • Support sales programs through print, web, email and fax campaigns
  • Responsible for conceptualization and production of marketing collaterals and product-customized booth designs for use in exhibits and roadshows
  • Wrote print and web advertisements, press releases, newsletters and advertorials
  • Responsible for media relations and communications for handled products.
  • Coordinated with product principals for funding and support of marketing programs.
American Technologies, Inc.

Copywriter / Web Content Developer

  • As web content writer, I was responsible for researching, writing and editing of web contents and updates for the following sites:









  • Also into web development by conceptualizing, supervising and providing content for other websites on a project basis
  • Wrote advertisement copies for print, email and fax.
  • Wrote web advertisement and managed newsletter for all corporate sites
Adobo Interactive Inc./Single Search Philippines, Inc. - – IPVG Ventures

Managing Editor / Media Relations Officer

  • As the sole editor of and, I was responsible for site administration and content development of and
  • Responsible for writing, the strategic dissemination and  following-up of press releases
  • Attended press conferences and covered events for handled websites
  • Conceptualized and wrote the content of www.neworleans I would like to express my interest in working for your company should you have an opening for a Marketing Manager position. My interest is in working for an IT distribution company and
  • Implemented SMS polling for Pinoy Times.
Single Search Philippines, Inc. - – IPVG Ventures

Managing Editor

  • As the sole editor of, I researched, wrote, edited and was  responsible for the uploading of contents for
  • became one of the five finalists among hundreds in the 2001 Philippine Web Awards in the Service category
  • I saved the company a lot of money when instead of outsourcing writers for the site, I instead utilized free PR and news wire services and webwriters who allow free use of their article in exchange for exposure on
  • Conceptualized the 24/7 Match TV hotline PLDT and Smart Call narrative and progression
  • Headed and designed the Match Help Line, a search engine that aims to make problem counseling accessible and affordable to the public
  • Edited the Sex Dictionary (web and SMS version) authored by Dra. Margarita Holmes
  • Facilitated message boards, forums and advice columns
  • Explored and implemented partnership through affiliation arrangements with other websites and businesses
  • Also handled media relations by writing, disseminating and following up of press releases
  • Also into web development by conceptualizing, supervising and providing content for websites on a project basis
Adobo Interactive, Inc. – IPVG Ventures

Editorial Assistant

  • Researched and wrote content
  • won Best Portal of the year category in the 2001 Philippine Web Awards
  • Managed Newsbites, Entertainment bites and Lifestyle bites of – witty short articles on current issues
  • Wrote for Bits and Pieces  and horoscopes sections
  • Facilitated message boards and forums
  • Responsible for uploading of contents
  • Did administrative work for Editorial Department
  • Handled the editorial budget and facilitates contributing writer's payments



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