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Lila Harun

Online Campaign and Content Manager


Dynamic and results oriented marketing professional with 15 years definitive experiences and a proven track record in developing and executing marketing plans that have consistently surpassed commercial goals and objectives. Key strengths lie in creating content in a wide spectrum of digital channels while meeting tight deadlines. Broad and deep knowledge in the digital marketing industry particularly in email marketing and social media engagement. Ability to work in an online environment of constant change, challenges and multiple targets. In addition, extensive experience in content strategy, copywriting and leading projects with graphic designers and creative agencies to produce contents that deliver.

Key Experience

Email Marketing                                                                                                                           Copywriting

Marketing Strategy and Campaign Conceptualisation                                                 Web Content Development

Communications                                                                                                                         Product Positioning

Social Media                                                                                                                                  Development of Training Materials

Lead Generation and Conversion                                                                                          E-commerce

Professional Experience

Jan 2015Present

Online Campaign and Content Manager


Insurance arm of Malaysia's largest financial services group and the leading banking group of South East Asia Online

Developing and executing online marketing campaigns for Etiqa's online platforms which includes, and my through lead generation and lead nurturing as well as email marketing; engaging with prospects and customers on social networks; handling email marketing strategy; creating and building content and improving user experience; overseeing the entire communication plan for online channels.

Key Achievements:

  • Achieved commercial targets of USD24. 2m and grew the commercial results by 20. 3% for 2015 and improved customer holding ratio by 8%
  • Introduced and developed data-driven lifecycle emails and scheduled targeted email programs to all Etiqa's online policyholders resulting in increased open and conversion rates
  • Provided creative input and direction to Motor Takaful's first video which generated over 213k views with 1.4k shares and likes on Facebook in a period of 7 days
  • Teamed with internal staff to build and execute the redevelopment of Maybank2u. com's insurance page
  • Developed and executed remarketing strategies for i-Double Secure, Etiqa's online Life Insurance product which saw a 6% conversion
  • Developed and implemented email marketing campaigns for various online products(car, travel, home content and life insurance) targeting an audience of 25-55 years old
Apr 2010Dec 2014

Senior Channel Manager, Maybank2u Insurance

Etiqa Insurance & Takaful

Responsible for the growth of the insurance sales channel on; development and execution of strategic marketing plans; developing original, compelling and engaging content for various products on website; led the development of new, pioneer products; expanded the client base through marketing campaigns.

Key Achievements:

  • Consistently achieved commercial targets and grew the Maybank2u insurance commercial results by 742% within a 4-year period from USD0.7M in 2010 to USD6.3M by year-end of 2014.
  • Developed and implemented online event-based marketing campaigns for 9 online insurance products targeting Maybank2u's 25-45 year old market segments
  • Produced online communication targeting new and existing customers with a successful conversion rate of an average 20%
  • Worked with a team of designers, developers, and copy writer both leading agencies and internal to define and develop marketing content
  • Instrumental in developing an integrated multi-platform event-based marketing campaign targeting Maybank2u's customers
  • Identified opportunities, researched new product possibilities, collaborated with internal resources and created campaigns generating USD1.4M in annual sales in 2014
  • Drove lead generation campaigns online with a successful conversion of 15% and expanded the client base by 3, 547% in 3 years
  • Performed ongoing customer/market research and demographic profiling to identify and capitalise on unmet market needs
Jan 2009Apr 2010

Project Management Executive

Etiqa Insurance & Takaful

Monitored and tracked status of project deliverables to ensure quality, scope and schedule are met; compiled data and information from respective project managers for reporting to management; ensured project management standards are followed.

Key Achievements:

  • Instrumental in transforming the previously informational insurance website into a dynamic transactional website generating USD6.4M (2014)
  • Successfully launched the newly enhanced Maybank2u insurance website in September 2009
  • Ensured project deliverables achieved their desired outcome and completed on time
Apr 2007Dec 2008

Business Development Executive

Selected Achievements
Instrumental in transforming the previously informational insurance website into a dynamic transactional website generating USD6.4M Successfully launched the newly enhanced Maybank2u insurance website in Ensured project deliverables achieved their desired outcome and completed on time Marketing and Business Development Executive, Conducted qualitative and quantitative research to develop marketing strategies; developed ad-hoc, short-term campaigns to increase sales. Selected Achievements: Performed market research to identify and developed new marketing strategies

Initiatives recommended in Life and Business Persistency and General Retention Projects have been incorporated into Company and Group wide long-term strategies in Page 3l Phone: +60122150510, KUALA LUMPUR, MALAYSIA

Assistant Account Manager, Corporate Business Development

Assistant Account Manager, Corporate Business Development Managed account portfolios to generate sales; identified new sales opportunities with existing clients by up selling and cross selling; developed and delivered presentation materials for the clients. Key Accomplishments: Managed a portfolio of over 200 large and middle sized accounts which contributed to USD360, 000 in Served as a primary point of contact in relation to pricing, product knowledge and day-to-day issues to ensure expedited problem resolutions and client retention levels Closed the first newly introduced Out-patient and Dental accounts in 2006

Deputy Head Group Sales Support

KUALA LUMPUR, MALAYSIA Deputy Head Group Sales Support Provided training to agents to enhance their product knowledge; assisted agents to effectively close sales; coordinated events to heighten brand awareness Key Achievements: Successfully coordinated Insurope Regional Meeting in 2002 Technology Software: MS Office(Word, Access, Excel, PowerPoint)






Jul 2007

Prince2 Project Management

Personal Interests

Running marathons, outdoor activities, reading and writing


Reference available on request


MS Office

Word, Powerpoint and Excel