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Starting my career as a clueless intern in Ogilvy & Mather Indonesia which bring me working for several popular agency in Indonesia like Mirum Jakarta (Xm Gravity) and Saatchi & Saatchi Indonesia as a copywriter. But then several years working as copywriting, I got the chance to expand my skills in planning. So, I decided to take the risk and give it a try to become a planner which bring me now as digital manager in IPG Mediabrands Indonesia. As a digital manager, my responsibility are to create and manage digital campaign, to create digital media plan and strategy along with several planners under my supervision. We handle several local and multinational brands like Malaysia Airlines, Reckitt Benckiser, Johnson & Johnson, Permen Kis, etc.

Work experience

Feb 2013Present

Digital Manager

IPG Mediabrands

Working in digital division called Ignite. My responsibilities are to develop digital strategy for clients while also managing some digital projects along with several digital executive. Familiar with social media and other digital media tools like comscore, mediamind, google adwords, radiant6, effective measure, twitter ads, Facebook power editor, IMS (nielsen) and etc. Clients: Malaysia Airlines, Tata Motors Indonesia, Reckitt Benckiser, Mayora, etc.

May 2012Feb 2013

Sr. Digital Copywriter

IPG Mediabrands
Working in digital division called Ignite, I responsible for all digital communication. Whether it's social media or any other online media content. Together with team, we create and manage social media activity and campaign. Here I participate in every steps of the campaign, starting from brainstorm the idea, execution to content/social media report. Clients: Nescafe, Clean & Clear Indonesia, Acuvue Indonesia, Dancow Calcium Plus.
Nov 2011Apr 2012


Saatchi & Saatchi
Working with art director creating advertisement material for traditional media (tv, radio, print). Starting from brainstorming the ideas, execution to production. Here I also handling and managing online media, from social media to website. Clients: Bimoli, Happy Salad and Cooking Oil, Emirates, Cadbury Indonesia.
May 2010Oct 2011


Mirum Jakarta (Magnivate)

Creating all online media content, whether it's for website or any other online media such as social media apps or banner. Together with team, we create online activity and campaign. Clients: Filma, Kotex, Dove, Frisian Flag, Huggies, Aqua.


Digital Media
Digital Strategy
Media Planning
Social Media Advertising


Durex | Be Prepared (2015)

Platform: Facebook & Mobile

Objective: To create awareness about the new TVC of Durex in digital media

What we did: Bring TVC to digital by mixing Facebook and mobile network as main platform to reach relevant audience using specific targeting such as demographic and relevant interest with the brand.

My role: Create digital media strategy and media plan along with the media planner under my supervision. Aside from that, I also responsible in optimising the campaign to reach the KPI as per media plan.

Malaysia Airlines | Kisah Perjalanan (2013)

Platform: Facebook

Objective: Build engagement with fans which linked with their thematic campaign “Journeys Are Made by The People You Travel With”

What we did: Create a Facebook app where people can share their journey story and get the chance to win another journey.

My role: Managing the project. As a project manager, I’m responsible for everything, from developing the idea with the team, brief them, creative development, monitoring the campaign while running, until reporting.

Kapal Api | #PasanganSpesial​ (2014)

Platform: Facebook & Twitter

Objective: To create buzz about Kapal Api's  web series by highlighting the #PasanganSpesial which related with the story and also the product (kapal api special).

What we did: The strategy was utilize twitter buzzers to help buzz the web series and also the trivia quiz as a teaser. By using the buzzers, the trivia and the videos goes viral.

My role: As a digital media planner, I am responsible to create the plan and strategy. Start from choosing the buzzers, supervise the conversation until reporting.

Filma | Sukamasak (2010)

Platform: Website

Objective: To build continues engagement with Filma's target market by having a platform for them as a hub.

What we did: We create a "cooking social media" website called  where people can share their recipes, and the users can follow other users to interact with them.  

My role: As a copywriter, I did the creative concept and copywriting along with my art director and team.


Jan 2004Jan 2008

Bachelor of humanities (Russian Literature)

University of Indonesia
Jan 2001Jan 2004

Senior High School (Science)

SMA 47 Jakarta
Jan 1998Jan 2001

Junior High School

SMP 48 Jakarta



Winning Team Mediaworks 2014

Campaign Asia
Jan 2014Present

Young Spikes Indonesia Finalist


Google AdWords



                                                     Digital Marketing, Art, Music,  Feminism, Design.


Deden Fahrudin - Account Manager

"Lidia??? She can describe anything you want in mind to every words... to any words... to every thing in written. Wonderful personality, funny, patience and certainly creative at many words."

Daniel Giovanni - Social Media Manager

“ Lidia is a cheerful person that turns pretty calm during her work. As a copywriter, she delivers really good contents in all her writings. She's well-organized and definitely a nice person to work with."

Bonar Fitriarman - Art Director

"Work with Lidia was a great experience as she is a very talented and dedicated copywriter!! Lidia is a good people and really easy to get along with her."