Durex | Be Prepared (2015)
Platform: Facebook & Mobile
Objective: To create awareness about the new TVC of Durex in digital media
What we did: Bring TVC to digital by mixing Facebook and mobile network as main platform to reach relevant audience using specific targeting such as demographic and relevant interest with the brand.
My role: Create digital media strategy and media plan along with the media planner under my supervision. Aside from that, I also responsible in optimising the campaign to reach the KPI as per media plan.
Malaysia Airlines | Kisah Perjalanan (2013)
Objective: Build engagement with fans which linked with their thematic campaign “Journeys Are Made by The People You Travel With”
What we did: Create a Facebook app where people can share their journey story and get the chance to win another journey.
My role: Managing the project. As a project manager, I’m responsible for everything, from developing the idea with the team, brief them, creative development, monitoring the campaign while running, until reporting.
Kapal Api | #PasanganSpesial (2014)
Platform: Facebook & Twitter
Objective: To create buzz about Kapal Api's web series by highlighting the #PasanganSpesial which related with the story and also the product (kapal api special).
What we did: The strategy was utilize twitter buzzers to help buzz the web series and also the trivia quiz as a teaser. By using the buzzers, the trivia and the videos goes viral.
My role: As a digital media planner, I am responsible to create the plan and strategy. Start from choosing the buzzers, supervise the conversation until reporting.
Filma | Sukamasak (2010)
Objective: To build continues engagement with Filma's target market by having a platform for them as a hub.
What we did: We create a "cooking social media" website called Sukamasak.com where people can share their recipes, and the users can follow other users to interact with them.
My role: As a copywriter, I did the creative concept and copywriting along with my art director and team.