Lianne Palmatier

Summary

I am looking for an opportunity to quench my thirst for knowledge and expand on my education and agency experience. With a specialization in the public relations, digital marketing and education technology realms, I can bring innovative ideas to my employer.

Work History

Work History
Sep 2009 - Present

Digital Senior Account Executive

Fleishman-Hillard

As an SAE at one of the top global communications firms in the world, I led efforts in search engine optimization (SEO), search engine marketing (SEM), web traffic analysis, web project management, social media projects and blogger relations.

Jun 2012 - Present

Online Marketing Specialist

World Wildlife Fund - WWF-US

I help manage U.S. advertising efforts for one of the largest conservation organizations in the world.

May 2008 - Aug 2008

Communication Intern

Epic Media Relations

•    Monitored editorial calendars on behalf of clients including D.C. Arts Expo and Georgetown Cupcake•    Developed press materials: press releases, media advisories, press kits, etc.•    Researched industry events for speaking opportunities•    Monitored the news daily for client mentions•    Built and updated media lists through Cision MediaSource•    Coordinated and attended client meetings •    Participated in Epic’s Webinar series on strategic communication and action•    Developed in-house designs through Adobe Illustrator and Microsoft PowerPoint

Jun 2004 - Aug 2008

Logistics Assistant

http://www.earthwalk.com

•    Worked summers in several departments in the 40-employee education technology company•    Used Microsoft Office Suite including MS Outlook, PowerPoint and Excel •    Updated product manuals and media kits•    Wrote press releases and advertising copy•    Strategized to improve tradeshow performance•    Organized shipments and deliveries•    Used Accware accounting software to create invoices and receive inventory•    Helped inventory products during end of season•    Learned about the company through hands-on building and repairing of components

Education

Education
Aug 2005 - May 2009

Communication Studies

James Madison University

CLASSROOM EXPERIENCE:•    Experience in Microsoft Office and Adobe products (Photoshop, Illustrator, InDesign and DreamWeaver)•    Competent in both PC and Mac platforms•    Intermediate fluency in Spanish•    Created media kits (including brochures, fliers, press writing and newsletters)•    Redesigned and created logos, Web sites using HTML, and video footage•    Wrote proposals, news releases, feature stories and other media writing •    Delivered presentations on topics from international public relations to communication theory•    Developed blogs with daily updates•    Co-authored a viable business plan centered on the consumer electronic industry and Bluetooth•    Detailed a Corporate Social Responsibility initiative•    Worked on several local campaigns for a variety of clientsEXTRACURRICULAR EXPERIENCE:•    Member of Communication-specific organizations 10/07-05/09        -charter member of the Public Relations Student Society of America (PRSSA)            -webmaster for initial foundation for the organization        -International Association for Business Communicators (IABC)            -fundraising coordinator to develop programs for raising money        -Association for Women in Communication (AWC)•    Charter member of Kappa Alpha Theta Fraternity 10/07-05/09        -helped form the reputation of the fraternity at JMU        -developed ideas for publicity through public relations committee        -participated in philanthropic efforts like Relay for Life to publicize organization•    Writer for the Bluestone yearbook 04/07-present        -attended events to interview students and faculty to write feature stories        -helped organize senior and club picture days as well as distribution•    First-yeaR Orientation Guide (FROG) 03/07-08/07        -led a group of 35 students through their first week at the university        -counseled students through homesickness        -participated in events to encourage university spirit and connection to campus

Skills

Skills

Adobe Creative Suite

Photoshop, InDesign, Illustrator, Dreamweaver