Work History

Work History
Feb 2011 - Present

Senior Account Executive

Waggener Edstrom Communications
  • Implementing communications strategies and tactics to solve client business problems
  • Managing product announcements and reactive issues from strategy to execution
  • Creating core internal and external content, messaging and digital assets 
  • Monitoring and researching industry landscape and coverage to inform strategy 
  • Anticipating PR challenges and proactively proposing solutions to mitigate issues 
  • Influencing perceptions and developing relationships with media to secure coverage 
  • Supported worldwide communications campaign for launch of Windows 8
Nov 2007 - Feb 2011

Sales Associate

The Inkwell Homestore
  • Provided customer service and product knowledge for a home store in Corvallis, OR that sells cookware, furniture and gifts
Jun 2009 - Jun 2010

Assistant Firm Director

Allen Hall Public Relations
  • Managed all internal communication for full-service, student-run agency
  • Implemented agency workshops to promote professional development
  • Edited all outgoing client work for style, grammar and content 
  • Oversaw agency grow from five to 11 clients, 12 to 45 staff members 
  • Managed agency website and blog 
  • Oversaw event planning and execution of the agency's 10th anniversary banquet
Jun 2009 - Sep 2009

Public Affairs Intern

Fred Meyer Stores
  • Developed and implemented corporate public relations plan to increase awareness of Fred Meyer's commitment to hunger relief
  • Assisted with media relations for store remodel; secured coverage 
  • Crafted press releases and media alerts; followed up with media 
  • Conceptualized and authored fall trend blog series and social amplification strategy, increasing brand awareness among target customers on social channels
  • Assisted the Director of Public Affairs in media relations, community relations and other public relations
Mar 2009 - Jun 2009

Account Supervisor

Allen Hall Public Relations
  • Supervised a three-person account team for an art museum
  • Planned and held the museum’s first student event; 250 attendees 
  • Created a complete public relations plan for 2009-2010
Oct 2008 - Jan 2009

Account Executive

Allen Hall Public Relations
  • Wrote copy for concert series newspaper spread
  • Wrote several performer biographies, three of which were published
May 2007 - Jan 2009

Real Estate Broker

Keller Williams Realty Mid-Willamette
  • Represented home buyers in real estate transactions
  • Negotiated offers and transactions on behalf of home buyers in Benton County
  • Worked with industry professionals, including other brokers, loan officers, inspectors, appraisers and title representatives, to ensure smooth and successful real estate transactions
Jul 2004 - Sep 2006

Marketing Coordinator

Keller Williams Realty Mid-Willamete/The Sue Long Team
  • Wrote real estate advertisements for traditional media
  • Maintained three websites
  • Managed office operations for a five-person real estate team
  • Produced brochures, fliers, mass mailings and marketing materials


Sep 2006 - Jun 2010

Bachelor of Arts

University of Oregon
  • Graduated in June, 2010 with a Bachelor of Arts in Journalism (Public Relations emphasis) and Political Science; Minor in Communication Studies
  • Magna Cum Laude 
  • Robert D. Clark Honors College 
  • Senior honors thesis: The use of social media as a democratizing campaign strategy in the  2008 Obama campaign; passed thesis defense with Distinction



Public relations writing

Press releases, social media press releases, media kits, backgrounders, fact sheets, media alerts, campaign plans, pitches, podcasts, social media strategies, blogs, donor letters, shareholder letters

Pitching: traditional and social media


Social Media Strategy

Search Engine Optimization

Licensed Real Estate Broker

Licensed Real Estate Broker in the State of Oregon

Adobe Suite

Proficient in Adobe Photoshop and InDesign

Microsoft Office

Proficient in Microsoft Office programs, including Word, Excel, Publisher, Powerpoint and Project

Waggener Edstrom

Solar Ki

Jordan Schnitzer Museum of Art

Fred Meyer Stores


Allen Hall Public Relaitons