• Retained the first 15 retailers in three days for a start-up web company located in New York City outperforming the internal sales staff by 100%. The effort converted to a contractual agreement to provide all sales, marketing, and customer care. • Oversaw the administration of a marketing strategy centered on integrating voice recognition into a promotional product launch, resulting in winning Macromedia’s “Sites with Life” award. • Chosen to promote a client’s website product on ABC News, “World This Morning” segment, leading to a jump of 88,863 impressions immediately following the national news broadcast. • Featured in a full-page article in the New York Daily News highlighting a web site product. The publication resulted in an additional fifty retail accounts within thirty days. • Retained by an advertising agency representing female-oriented web sites for online advertising with over 18,850,000 impressions per month and 2,543,000 unique hits per month. Generated advertising leads for the agency’s network of sites, leading to significant advertising revenue and an increase in the average cost per million (CPM) in terms of online ad revenue. • Launched first Visual Prize Campaign through the New York Times, prompting hundreds of joint marketing projects with name brands and companies, such as ESPN, Women’s Sports Illustrated, and Warner Bros. • Contracted by a major multi-national to help orchestrate and promote their international tradeshows and e-solutions products through the design of HTML targeted emails. The innovative way in which the emails were designed and delivered significantly increased new business leads and foot traffic to tradeshows. • Chosen to provide marketing services for a web site company’s Initial Public offering (IPO). Prepared and presented materials in support of the road shows.
May 2003 - Feb 2006
Licensed in insurance, life and health, and Series 6 and 63 investment and law designations in order to manage, assess, invest, negotiate and track financial portfolios.
Jun 1992 - Apr 2003
Virtual Marketing and Sales, LLC
Founded a New Media Agency designed to provide strategic solutions for traditional and Internet companies looking to promote or sell products and/or services on the Internet. VMS was inspired by the idea that companies could outsource marketing, sales, and customer service to reduce internal human capital expenditures. Our team of 10 people customized a pathway to a leaner, more effective sales cycle and created a streamlined marketing approach ultimately leading to a substantive referral business.
1995 - 1997
Breene Kerr Productions and Lightspeed Interactive
You can provide a brief description for this position.
2007 - 2008
Indiana University-Purdue University at Indianapolis
Graduated with honors from Indiana University. Won 2006 USTA tennis championship title in Palm Springs. Achieved Northwestern Mutual's Pacesetter 1st 40 Award.