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Aztecas USA is a soccer academy that caters hispanic children from the ages 4 to 14 in the bay area. It has 2 locations and provides services to over 3000 customers per year. Train and develop outside sales personnel consisting of 20 members. Oversee executives that direct the activities of various departments and strictly implement organization s policies on a daily basis. Manage financial reporting accuracy, particularly among public companies. * Successfully brought the company from concept to completion * Effectively accumulated 4,000 customers in one year span of operation * Established and maintained relationships with key Hispanic media partners such as Radio La Preciosa and Periodico Alianza

Work experience

coo / founder

Aztecas USA


California Alliance Telecom

California Alliance Telecom is a full service pre paid telecommunications firm that caters a wide range of ethnic groups in the United States.

Administered the entire marketing efforts and partnerships at the retail level. Handled 12 own retail stores.Investigated economic conditions adjoining small business activity such as industry trends and competition. Conducted extensive market research prior to start up of business and continue gathering information throughout the life of the business. Stressed the urgent need for radical new approaches to the corporation. Worked to expand a company's product reach and profit revenues by identifying new markets and attracting new clients. Researched new business opportunities, identified sales points, developed strategic plans and sales strategies, and prepared presentations to and negotiations with prospective customers.

* Instituted software solution that supervised inventory and sales of online stores

* Launched and implemented strategies and procedures to distribute open promotions to customers

* Developed key relationship with retail accounts such as Mercados Suvianda, one of the largest hispanic supermarket chains in the bay area, and Farmacia Remedios, an innovative enterprise in the health industry catering Hispanics, which are the leading companies in the Hispanic market and developed new ways of business

Mar 2006Jan 2007

Operations Director

Grupo Arca Inc / Club Chivas

Grupo Arca was the largest soccer afinity club in the bay area and operated under the Club Chivas name. It gathered over 20000 customers in it's lifetime. 

Dealt with company’s financial analysis; acted as a key person in the planning and managing promotional events execution which consists of more than 5,000 participants.

* Designed a new soccer program and pricing model, which maximized the company’s income significantly

* Streamlined fulfillment process, which improved operation’s efficiency and efficacy


VP Marketing and Sales

Dismatec S.A.


DISMATEC S.A. –Santa Cruz, Bolivia


Spearheaded advertising campaigns for Symantec, Whirlpool, Consul and Cruzan Rum major brands.

* Increased team production and diminished labor costs by 15 percent through strategic reorganization

* Executed computerized system intended for joint management of national inventory and sales that improved corporate performances

* Successfully launched numerous products within Bolivian market; instituted complex brand recognition for Cruzan Rum and Mitel Networks


DISMATEC S.A. –Santa Cruz, Bolivia


Facilitated and managed recruitment, promotional, and informational materials responding to the marketing needs of program directors and other staff. Performed quantitative studies of marketing communications programs and prepared financial, cost, and benefit analyses.


Ms Marketing

Universidad Adolfo Ibanez

MASTER OF SCIENCE IN MARKETING: 2003 | BACHELOR OF SCIENCE IN BUSINESS, Universidad Adolfo Ibañez, Viña del Mar, Chile: 2002