Author, Entrepreneur, Speaker,
- Phoenix Arizona
A strategic and visionary thinker, I am a confident, poised, intuitive leader experienced at executing fully integrated solutions that drive measureable results. I coach, guide and empower personal and business brand strategy evolution; effective communication mastery; executive press/media interview skill enhancement, and transformational leadership development
FACED WITH A CHALLENGE, I BUILD THE SOLUTION
Notable Leadership Skills
Known for her ability to understand, guide and inspire her clients to achieving peace, power, purpose and prosperity
Engage with and assist small, media and large organizations impact revenue and profitability with customized viable marketing solutions that drive results using a five step process of 1) Consultation, 2) Assessment, 3) Planning, 4) Implementation, 5) Efficiencies. Provide clients with a fully integrated marketing approach including marketing strategies, communications, public relations, digital, social media, CRM and event/experiential activation to build brand image, customer loyalty and impact sales.
Transformational Visionary Leadership Coach
Client/Recent Programs, Projects and Assignments.
Develop and manage integrated marketing solutions to achieve targets for new business acquisition, profitability & customer satisfaction performance to objectives.
Developed and implemented the company’s marketing position and growth plan for targeted consumer markets.Hired, managed, and coached an integrated marketing team of 11 with a $10.5 M budget.Oversaw agencies of record and partnered with C-level executives to define organizational strategic goals and objectives.Direct report to VP/GM of Marketing.
Managed $15 million portfolio. Led development and communication of brand plans, priorities and best practices resulting in multi-year prestigious award for best certified pre-owned program for Jaguar Select Edition.
Partnered with C-level executives on development of organizational cultural marketing vision and direction; managed marketing communications, brand positioning and messaging targeting key consumer markets; developed and coached 4 reports with $8.5 M budget; Managed agencies of record; selected & appointed to leadership role on executive diversity advisory board.
Program Manager Dealer Development - Franchise Operations, Irvine, CA [2001-2002]
Optimized dealer retail penetration and target growth strategies; oversaw in-market segmentation, research analysis and performance; tracked industry-specific competitive, regulatory and public policy positions; and collaborated with senior executives to formulate strategy. Direct report to Senior Director Franchise Operations.
Customer Satisfaction & Loyalty Manager, Jaguar Cars, Mahwah, NJ [2000 - 2001]
Bolstered owner loyalty by overseeing the development and launch of direct consumer management and industry-leading internet brand@retail initiative with real-time, web-based reporting metrics. Hired, managed, and developed 2 direct reports and all online/research/CRM/advertising agencies of record with a $3.5 M budget; direct report to Director, Customer Satisfaction & Loyalty.
Tracked industry-specific legislation and evaluated legislative, regulatory, competitor, and public policy positions; direct report to VP, Washington Affairs. Optimized Ford’s Washington, D.C. presence with a $1 million budget and collaborated with senior executives to formulate regulatory strategy.
Direct report to Philanthropy Director. Primary oversight for fundraising and major gift programs supporting cancer education and research initiatives. Served on the Board of Directors & directed budgetary planning of financial accounts for the Van Patrick Memorial Foundation. Managed $1.5 million operating budget. Hired, supervised, developed and mentored team of 2 direct reports..
Concentration in Marketing and Business Management; GPA: 3.85
Concentration in Business and Information Services
Honors: Magna Cum Laude; GPA: 3.9; Class Vice President; National Dean's List
College Prep. Advanced Courses:
Hiking, Boating, Running, NFL Football, College & NBA Basketball, Fantasy Football, Travel, Reading, Skiing, Powersports, and riding motorcycles.
National Roundup Conference - Facilitator & Featured Speaker 2013
National Black MBAA - Phoenix - Keynote Speaker 2013
Bikers Empowerment Training Conference - Featured Speaker 2013
National Roundup Conference - Featured Speaker 2012
Bikers Empowerment Training Conference - Featured Speaker 2012
Bikers Empowerment Training Conference - featured speaker 2011
National Roundup Conference - Featured Speaker 2011
American Family Insurance New Insurance Product Training - Featured Trainer 2010
American Family Insurance Digital - Web & Social Media Marketing Training for Insurance Agents - Featured Trainer 2009-2011
American Family Insurance New Insurance Product Launch to agents - Featured Presenter 2009-2010
Bikers Empowerment Training Conference - Featured Speaker 2010
Harley-Davidson Motor Company Annual Winter Dealer Meeting - Featured Trainer
Harley-Davidson Motor Company Marketing Conference – Presenter/Instructor 2007-2008
Harley-Davidson Motor Company Annual Winter Dealer Meeting Nevada California, Florida- Instructor 2006 - 2008
Harley-Davidson Motor Company – Presenter/Instructor 2007
National Coalition of 100 Black Women of Orange County, Annual Meeting 2005
Jaguar Cars – Instructor/Trainer: 2001
Civic and Community Leadership
City of Phoenix District 8 Advisory Committee 2014-Present
Checkered Flag Run Foundation Board of Directors. Member 2012-Present
Florence Crittenton: Inspire Panelist/Mentor 2010-Present
Greater Phoenix Urban league:Board of Directors. Member: 2010 -Present
MBADiversity Organization:Board of Directors. Corporate Advisor:2006 -Present
Friends of Orange County READ (FROC), Santa Ana, California –
National Coalition of 100 Black Women of OC, Marketing Committee 2004-2006
Wanaque Adult/Senior Learning Center – Wanaque, New Jersey - Volunteer/Instructor: 2000-2002.
Byte Back Computer Training, Washington, DC - Instructor: 1997-1999
Each One Teach One, Detroit, Michigan - Tutor/Mentor:1995-1997
Private Consulting/Coaching - Business Integration and Cultural Competence
Consultant, Experience includes working with and developing strategies for non profit organizations, businesses and associations on the fundamentals of conducting business with major organizations, positioning for success, setting and establishing SMART goals and objectives, establishing a web presence and social media strategy, etc.This includes, but is not limited to business operations, marketing, advertising, media, social media, public relations, event execution and budgeting.Clients/organizations included:
Six Sigma Green Belt Certification · Total Quality Management Certification · Dale Carnegie Graduate · Berlitz, Spanish Immersion · AZ Accident/Health Insurance License · Travel Agent Certification, K-12 Substitute Teaching Certificate
IQPC US Hispanic Marketing Conference · Multicultural Marketing Conference
Marketing Opportunities in Business and Entertainment (MOBE) · Frost & Sullivan Marketing Executive MindXchange · National Association of Black Owned Broadcasters · National Black MBAA, Phoenix