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Summary

A strategic and visionary thinker, I am a confident, poised, intuitive leader experienced at executing fully integrated solutions that drive measureable results. I coach, guide and empower personal and business brand strategy evolution; effective communication mastery; executive press/media interview skill enhancement, and transformational leadership development

About Me ~ A Snapshot

FACED WITH A CHALLENGE, I BUILD THE SOLUTION

  • Maven with demonstrated successes creating and managing strategic programs across for startup, small, medium and fortune 100 organizations.
  • Confident, poised & concise communicator able to deliver enthusiastic presentations with clarity to diverse audiences.
  • Tenacious yet collaborative leader focused on innovation, and industry leading organizational opportunities.
  • Versatile leader with a blend of B2C and B2B experiences and success driving profitable, incremental revenue while increasing return on investment.
  • Skillful at developing and optimizing metrics-driven plans for consumer, product and service initiatives.
  • Life skills coach changing and impacting lives daily.
  • Industry Experience: Automotive, Motorcycle/Powersports, Non-Profit, Travel, Financial Services, Leadership Development, teaching

Notable Leadership Skills

  • Excellent Communication Skills
  • Dynamic Presentation Skills
  • High Performing Team Development Skills
  • Strong and Productive Relationship/Partnership Building Skills
  • Ability to Think, Plan and Act Strategically
  • Good Judgment, Ethics, Integrity in Devising and Executing Solutions

Technical Skills

  • Accomplished in principles of strategy development, brand management, marketing communication, public relations, experiential marketing and delivering performance to objective.
  • Skilled with agency management, guidance and optimization of performance to objectives
  • Strong organizational, project management, planning, forecasting, and budgeting skills
  • Proficient with research, analysis and monitoring of financial, technical and demographic factors to capitalize on market opportunities and minimize effects of competitive activities
  • Adept with PowerPoint, Word, Excel and Adobe Creative Suite including Publisher, Illustrator and InDesign
  • Demonstrated mastery with integrated general and multicultural marketing performance, analysis and optimization to capitalize on market opportunities.
  • Known for her ability to understand, guide and inspire her clients to achieving peace, power, purpose and prosperity

Work History

2016Present

Adjunct Professor - Marketing

Grand Canyon University, Colangelo School of Business
Jan 2013Present

Managing Director

Austin Group Consulting, LLC

Engage with and assist small, media and large organizations impact revenue and profitability with customized viable marketing solutions that drive results using a five step process of 1) Consultation, 2) Assessment, 3) Planning, 4) Implementation, 5) Efficiencies.  Provide clients with a fully integrated marketing approach including marketing strategies, communications, public relations, digital, social media, CRM and event/experiential activation to build brand image, customer loyalty and impact sales.  

Author

  • Book One:  The Little Book of Positive Affirmations available on Kindle.
  • Book Two:  Press Interview Skills - The Fundamentals
  • Book Three:  12 Steps to Sponsorship - an Interactive Workshop
  • Book Four:  Using Affirmations for Success
  • Book Five: Millionaire Mindset
  • Book Six:  Pending - TheBOM - Betting On e

Transformational Visionary Leadership Coach

  • Jack Canfield (chicken soup for the soul) coaching series graduate
  • Ultimate Success Masterclass coaching series graduate
  • Transformational leadership coaching certificate
  • Founder, Visionary Coaching Institute
  • Changing the lives of clients daily with programs that guide and transform leaders along the most effective path to achieving their desired results. 

Client/Recent Programs, Projects and Assignments.

  • Radden Companies: CRM database development, website development, SEO optimization, experiential event execution, lead management, direct mail
  • EcoCentre Electric Vehicles: RFP, city, state, federal contracting bid proposal, CRM database development, trade and car shows exhibits
  • Buzz Mouth, LLC, Phoenix, AZ: Account Management, website design, client relations-Manage and cultivate senior level client relationships, pursue, develop and convert new business opportunities.
  • Checkered Flag Run Foundation, Phoenix, AZ: Mass Marketing, promotions, PR, fundraising-Ensure fiscal, operational, fundraising, marketing, technology and programmatic strategies are effectively established across all segments of the organization
  • Client Service Solutions, Chandler, AZ: Manage planning, execution and implementation of client marketing initiatives.
  • National Bikers Roundup, Kansas City, MO: National Awareness, crisis management, Mass Marketing, Sponsorship & Public Relations - Conceptualize creative solutions and deliver integrated marketing campaigns to drive engagement of new and existing consumers. (3rd quarter results: more than 35k motorcyclists in attendance, $3-5M local economic impact, social media campaign exceeded average 75K hits weekly).
  • Statesman Group of Companies, USA and Canada, Toscana of Desert Ridge, The Manor Village Life Centers, Advanced Medical: Marketing Communications, ad campaign development, ad design, Developed marketing strategy, creative layout & design; optimized media placement, devised social media strategic direction.
  • Chester's Harley-Davidson, Mesa, AZ: Marketing Director - Developed and established marketing, media promotions, and social media platform strategy. Lead website redesign and public relations efforts for the Chester family of dealerships located in Mesa, AZ, Twin Falls, ID, Idaho Falls, Pocatello, ID, Reno NV, Ft. Lauderdale, FL and Jackson Hole, WY.
  • Greater Phoenix Urban League: Marketing & Public Relations Consultant - Direct marketing, sponsor acquisition, public relations, new business development, donor database management, marketing efforts to support fundraising and special event programs to meet organizational objectives.
  • Soul Brothers Motorcycle Club: Marketing strategy development consultation, sponsorship program, hotel & hospitality CVB coordination, experiential event planning and implementation.
  • National Black MBA Association - Phoenix Chapter:  Social media workshop series - How to develop a social media marketing plan. 
Mar 2009Jan 2013

Regional Marketing Manager – Field Marketing

American Family Insurance

Develop and manage integrated marketing solutions to achieve targets for new business acquisition, profitability & customer satisfaction performance to objectives.

  • Marketing leader that led the development and communication of regional digital and traditional marketing strategies, priorities and best practices driving 96% agent engagement in integrated marketing initiatives resulting in a 6.62% increased brand awareness, opinion and purchase consideration.
  • Cultural marketing visionary that developed and executed multichannel Hispanic marketing growth initiatives to build a portfolio that better reflected population demographics resulting in 6.62% increased awareness, opinion and purchase consideration within the Hispanic consumer market
  • Accident, Sickness, Life Insurance Producer
May 2006Nov 2008

Director, Consumer Marketing

Harley-Davidson Motor Company

Developed and implemented the company’s marketing position and growth plan for targeted consumer markets.Hired, managed, and coached an integrated marketing team of 11 with a $10.5 M budget.Oversaw agencies of record and partnered with C-level executives to define organizational strategic goals and objectives.Direct report to VP/GM of Marketing.

  • Marketing thought leader that conceptualized then led the development and implementation of sustainable emerging consumer marketing strategies resulting in 4.9% year-over-year increase in motorcycle Motorclothes® & parts and accessories sales and targeted consumer sales growth of 4.6%. 
  • Surpassed expectations with highly impactful event and experiential marketing programs, leveraging unique brand positioning and earning acclaim with custom vehicle exhibit featured in the grand opening of the Harley-Davidson Museum.
  • Exceeded advertising and public relations media objectives with integrated advertising, public relations and event marketing efforts that built and strengthened brand positioning among business and community leaders, celebrities and influencers.
Aug 1997May 2006

Marketing Management Roles

Ford Motor Company: Aston Martin Jaguar Land Rover
Brand Manager, Jaguar &Land Rover North America, (JLR) Irvine CA          [2005-2006]

Managed $15 million portfolio. Led development and communication of brand plans, priorities and best practices resulting in multi-year prestigious award for best certified pre-owned program for Jaguar Select Edition.

  • Strengthened profitability and market share by steering the design, production and launch of online, print, POS, promotional, digital, event, and cause-driven marketing campaigns.
  • Played a pivotal leadership role in achieving multi-year prestigious award for best certified pre-own program for Jaguar Select Edition. 
Cultural Marketing Manager, Aston Martin, Jaguar & Land Rover, Irvine, CA [2002-2005]

Partnered with C-level executives on development of organizational cultural marketing vision and direction; managed marketing communications, brand positioning and messaging targeting key consumer markets; developed and coached 4 reports with $8.5 M budget; Managed agencies of record; selected & appointed to leadership role on executive diversity advisory board.

  • Realized a 300% ROI and accomplished unprecedented brand loyalty by spearheading innovative results focused online/traditional, promotions & cause-related consumer marketing programs.
  • Increased sales penetration from 15.25% to 19.62%  and boosted exposure for OEM/retail network by driving cooperative advertising, media, online, event and cause marketing initiatives
  • Appointed to leadership role on executive team diversity advisory board.

Program Manager Dealer Development - Franchise Operations, Irvine, CA    [2001-2002]

Optimized dealer retail penetration and target growth strategies; oversaw in-market segmentation, research analysis and performance; tracked industry-specific competitive, regulatory and public policy positions; and collaborated with senior executives to formulate strategy.   Direct report to Senior Director Franchise Operations.

  • Achieved aggressive dealer launch strategy and rebranding of corporate identity/facility redesign for Jaguar and Land Rover dual dealership standards.
  • Devised dealer launch programs, survey instruments and performance metrics to optimize dealer operational success.

Customer Satisfaction & Loyalty Manager, Jaguar Cars, Mahwah, NJ    [2000 - 2001]

Bolstered owner loyalty by overseeing the development and launch of direct consumer management and industry-leading internet brand@retail initiative with real-time, web-based reporting metrics. Hired, managed, and developed 2 direct reports and all online/research/CRM/advertising agencies of record with a $3.5 M budget; direct report to Director, Customer Satisfaction & Loyalty.

  • Earned Customer Driven Six Sigma Green Belt certification and improved customer satisfaction by reducing surveying defects by 65% in the first completed Green Belt program for Jaguar Cars.
  • Fortified dealer processes, performance, and profitability by rolling out web-based CRM @ Retail training & metrics reporting programs for management, field, and dealership staff.
Jan 1997Jan 2000

Public Policy Administrator, Governmental Affairs

Ford Motor Company

Tracked industry-specific legislation and evaluated legislative, regulatory, competitor, and public policy positions; direct report to VP, Washington Affairs.  Optimized Ford’s Washington, D.C. presence with a $1 million budget and collaborated with senior executives to formulate regulatory strategy.

  • Produced processes for formulating and communicating legislative and regulatory strategy. 
  • Executed Events and programs supporting Ford Motor Company governmental relations objectives.
Jan 1994Jan 1997

Program Director, Philanthropy & Development

Henry Ford Health System, Van Patrick Memorial Foundation

Direct report to Philanthropy Director.  Primary oversight for fundraising and major gift programs supporting cancer education and research initiatives. Served on the Board of Directors & directed budgetary planning of financial accounts for the Van Patrick Memorial Foundation.  Managed $1.5 million operating budget.  Hired, supervised, developed and mentored team of 2 direct reports..

  • Secured major Fortune 500 company multi-year support commitment of $3.5 million dollars.
  • Funded $1 million endowed chair (active) for cancer education and research programs at Henry Ford Hospital (Detroit) through major gifts, corporate sponsorships, special events, golf tournaments and other donor related activities.
  • Served as Assistant Secretary/Assistant Treasurer of the Van Patrick Memorial Foundation.
  • Managed staff of 2 and volunteer staff of 80-100 for Special Events, prospect mailings, programs, etc..
  • Six month appointment by President & CEO as special event director to the City of Detroit for 1994 Government of Seven (G7) Summit event held in Detroit.

Education

Mar 2008

Master of Business Administration

CAPELLA STATE UNIVERSITY

Concentration in Marketing and Business Management; GPA: 3.85

Jul 2000

Bachelor of Science in Business Administration

COLUMBIA UNION COLLEGE

Concentration in Business and Information Services

Honors: Magna Cum Laude; GPA: 3.9; Class Vice President; National Dean's List

Jun 1979

Diploma

John J. Pershing High School

College Prep.  Advanced Courses:

Certifications

20152022

Substitute Teaching Certificate

Arizona Department of Education

Certified to substitute teach K-12

20162022

Certificate of Technical Experience - Business and Marketing

Arizona Department of Education

Specialized certificate for expertise to teach business and marketing disciplines

2015

IVF Fingerprint Clearance

Department of Public Safety
2015Present

Transformational Performance Leadership Coach

Ultimate Success Masterclass

Transformational leadership coaching to coach, guide and empower transformational visionary leadership development.

Aug 2013Sep 2016

Arizona Accident/Health/Life Insurance Producer

State of Arizona Department of Insurance
Aug 2002

Six Sigma Green Belt

Ford Motor Company: Jaguar Cars
Earned the first completed Six Sigma Green Belt project for Jaguar Cars, improving customer satisfaction and reducing surveying defects by 65%.
2001

Dale Carnegie

Dale Carnegie
1995

Total Quality Management

Henry Ford Health System

Portfolio Items

Interest

Hiking, Boating, Running, NFL Football,  College & NBA Basketball, Fantasy Football,  Travel, Reading, Skiing, Powersports, and riding motorcycles.

Custom

Teaching/Training/Presentation Experience

National Roundup Conference - Facilitator & Featured Speaker                   2013

  • Conference with training and development workshops on marketing, advertising and sponsorship workshops for motorcyclists.Presentation to conference attendees from throughout the country.
  • Developed and Presented – Interactive Workshop Marketing Communications for Impact and Results:

National Black MBAA - Phoenix - Keynote Speaker                                        2013

  • Career Empowerment Series:  Developing a Social Media Marketing Plan for your Career Search. 
  • Presented the idea of a social media marketing plan using a marketing mix model for the
  • product called YOU.

Bikers Empowerment Training Conference - Featured Speaker                   2013

  • Conference with training and development workshops on marketing, advertising and sponsorship workshops for motorcyclists.Presentation to 600 motorcyclists from throughout the country.
  • Developed and Presented – Grant writing for success

National Roundup Conference - Featured Speaker                                         2012

  • Conference with training and development workshops on marketing, advertising and sponsorship workshops for motorcyclists.Presentation to conference attendees from throughout the country.
  • Developed and Presented – Interactive Workshop Marketing Communications for Impact and Results: 

Bikers Empowerment Training Conference  - Featured Speaker                  2012

  • Conference with training and development workshops on marketing, advertising and sponsorship workshops for motorcyclists.Presentation to 600 motorcyclists from throughout the country.
  • Developed and Presented – Grant writing for success

Bikers Empowerment Training Conference  - featured speaker                  2011

  • Conference with training and development workshops on marketing, advertising and sponsorship workshops for motorcyclists.Presentation to 600 motorcyclists from throughout the country.
  • Developed and Presented – Corporate Sponsorships for success: Marketing your organization and preparing sponsorship proposals.

National Roundup Conference - Featured Speaker                                        2011

  • Conference with training and development workshops on marketing, advertising and sponsorship workshops for motorcyclists.Presentation to conference attendees from throughout the country.
  • Developed and Presented – Corporate Sponsorships for success: Marketing your organization and preparing sponsorship proposals

American Family Insurance New Insurance Product Training - Featured Trainer    2010

  • Fully integrated launch of American Family Insurance’s Commercial Lines Identified Markets product to 455 agents.Presentation and training
  • Branded and co-presented Marketing Materials – 360 Degree Integrated Marketing Materials Commercial Products.

American Family Insurance Digital - Web & Social Media Marketing Training for Insurance Agents - Featured Trainer                                                                                             2009-2011

  • Development and deployment of digital and social media (Facebook, Linkedin, Twitter) training to 455 insurance agencies to train, enhance and optimize marketing mix/program effectiveness.

American Family Insurance New Insurance Product Launch to agents  - Featured Presenter 2009-2010

  • Fully integrated launch of SimplyProtected life insurance product to 455 agents.
  • ·Branded and co-presented Marketing Materials – 360 Degree Integrated Marketing Materials for the American Family Insurance’s SimplyProtected Insurance Product

Bikers Empowerment Training Conference - Featured Speaker                           2010

  • Inaugural conference with training and development workshops on marketing, advertising and sponsorship workshops for motorcyclists.Presentation to 600 motorcyclists from throughout the country.
  • ·Developed and Presented – Developing Corporate Relationships: A 12-step approach to marketing your organization and preparing sponsorship proposals.

Harley-Davidson Motor Company Annual Winter Dealer Meeting - Featured Trainer      

                                                                                                               2007-2008

  • Annual meeting of 1500 senior executives and world-wide retail dealer network.
  • ·Developed and co-presented - Marketing Strategies and Techniques for Reaching New Markets.

Harley-Davidson Motor Company Marketing Conference – Presenter/Instructor                                                                            2007-2008

  • National Marketing Organizational meeting to C-level leadership team
  • ·Developed and presented Cultural Competence and Marketing for results

Harley-Davidson Motor Company Annual Winter Dealer Meeting Nevada California, Florida- Instructor                                                            2006 - 2008

  • Annual meeting of 1500 senior executives and world-wide retail dealer network.
  • Developed and presented - Marketing to New Consumer Segments.

Harley-Davidson Motor Company – Presenter/Instructor                   2007

  • Executive Leadership forum presentation
  • Presented Marketing Communications and Outreach Operational and Governance framework.

National Coalition of 100 Black Women of Orange County, Annual Meeting                                                                                                                             2005

  • 12-steps to securing corporate sponsorships for non profits 
  • Presented The 12 step process for securing corporate sponsorships for non-profits.

Jaguar Cars – Instructor/Trainer: 2001

  • Developed program and training for web-based marketing brand @ retail initiative.
  • Trained entire US dealer network on delivery and use of web-based real time reporting and diagnostic process improvement program.

Civic and Community Leadership

City of Phoenix District 8 Advisory Committee      2014-Present

  • State Congresswoman Kate Gallego advisory committee. Guide, support, present on matters relevant to District 8.

Checkered Flag Run Foundation  Board of Directors.  Member                         2012-Present

  • The Checkered Flag Run Foundation is a 501c3 non-for-profit organization dedicated to providing educational tools and resources to under served youth in the greater Phoenix area.  Work includes backpack drives, education scholarships, and workshops.  www.cfrf.org.

Florence Crittenton:  Inspire Panelist/Mentor                 2010-Present

  • Florence Crittenton is an organization dedicated to helping at risk teen girls ages 10-21 discover their strength and self worth by providing support and resources needed to help them reach their full potential.  The agency provides programs and services for teens struggling to overcome challenges caused by poverty, abuse, neglect, crime, homelessness and violence. www.flocrit.org/ 

Greater Phoenix Urban league:Board of Directors. Member:              2010 -Present

  • Greater Phoenix Urban league is a 501c 3 not-for-profit organization dedicated to equiping the disadvantaged with tools to achieve economic and social equality. This mission is realized through relevant programs in child development, college preparation, job readiness, housing and small business support.www.gphxul.org/

MBADiversity Organization:Board of Directors. Corporate Advisor:2006 -Present

  • MBA Diversity Organization is a 501c 3 not-for-profit inclusive MBA prep program and faith-based professional membership organization. With both American and international members, the organization serves to create a new breed of multicultural business professionals who live life with passion and evoke positive change within their respective communities.www.mbadiversity.org

Friends of Orange County READ (FROC), Santa Ana, California –

  • Board of Directors, Marketing Committee Chair                                                                          2004-2006
  • FROC is a 501c3 not-for-profit organization supporting the READ/OC adult literacy programs. www.friendsroc.org
  • Orange County, READ, Santa Ana, California – Volunteer/Instructor:2004-2006
  • English as a second language and special child development tutor/instructor.
  • Completed 80 hours required pre-training for certification.
  • Administered course curriculum based on program outline.

National Coalition of 100 Black Women of OC, Marketing Committee      2004-2006

  • NC100BW is a 501c3 not-for-profit organization that advocates on behalf of women of color through national actions and strategic alliances that promote leadership development, gender equality, education and economic development.  http://www.ncbw.org

Wanaque Adult/Senior Learning Center – Wanaque, New Jersey - Volunteer/Instructor: 2000-2002.

  • Computer based training for senior citizens.
  • Developed curriculum and lesson plan based on program outline.

Byte Back Computer Training, Washington, DC - Instructor: 1997-1999

  • Eight-week computer training offered to underprivileged adults 18-54.
  • Developed course material and lesson plans based on program outline,
  • Instructed courses in windows basic, word perfect, Microsoft word, excel, keyboarding
  • Graded weekly assignments and enhanced curriculum as necessary.

Each One Teach One, Detroit, Michigan - Tutor/Mentor:1995-1997

  • Tutoring and mentoring program for preteen/teen girls 10-16.
  • Weekly sessions, tutored with homework assignment and youth development.

Private Consulting/Coaching - Business Integration and Cultural Competence

Consultant, Experience includes working with and developing strategies for non profit organizations, businesses and associations on the fundamentals of conducting business with major organizations, positioning for success, setting and establishing SMART goals and objectives, establishing a web presence and social media strategy, etc.This includes, but is not limited to business operations, marketing, advertising, media, social media, public relations, event execution and budgeting.Clients/organizations included:

  • ·National Association of Black MBAA (Phoenix)
  • ·100 Black Women of Orange County
  • · ndustry private equity investors 
  • ·Global Black Bikers Association
  • ·Big Tigger’s HIV Ride For Life
  • ·National Brotherhood of Bikers
  • ·Buffalo Soldiers Motorcycle (National)
  • ·Divas For a Cure (Breast Cancer)
  • ·West Coast Bikers Round up
  • ·National Bikers Round up (National and Local)
  • ·Harriet Tubman Byway Organization (social/Civic)
  • ·AlphaSights - Conecting Intelligence
  • ·National Association of Bikers
  • ·World of Soul Motorcycle Community

Certifications / Affiliations / Presentations/Panels

Certifications

Six Sigma Green Belt Certification  ·  Total Quality Management Certification ·  Dale Carnegie Graduate ·  Berlitz, Spanish Immersion · AZ Accident/Health Insurance License ·  Travel Agent Certification, K-12 Substitute Teaching Certificate

 Presentations/Panels

IQPC US Hispanic Marketing Conference  ·  Multicultural Marketing Conference

Marketing Opportunities in Business and Entertainment (MOBE) · Frost & Sullivan Marketing Executive MindXchange ·  National Association of Black Owned Broadcasters · National Black MBAA, Phoenix