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A TRANSFORMATIONAL LEADER, withfocus on people, possibilities and the future!

Blue Ocean thinker, problem solving, results driven, value innovator with a bias for action and organizational paradigm shifting skills who delivers exceptional team performance. A Senior Leader with 25+ years’ experience offering outstanding consultative, presentation, communication and cross-cultural team management skills. High-energy, results-oriented mentor with an entrepreneurial attitude. Evidenced by managing organizations from 25 to 2000 people, ranging in size from $5m to $25B in revenues, P&L accountability to $200m, delivered over 200 projects with highest level of customer satisfaction. Successful at organizational turnarounds resulting in new markets served and 20% improvement in bottom line. Accomplished presenter/speaker with a great sense of humor!

Work experience

Previous Work

VP, Operations & IT                                                        SiteRock (CA, USA)

VP Technology & Manufacturing Automation             IBP/Tyson Fresh Meats (SD. USA)

VP, Operations and Systems Engineering            TCIS (CA, USA)       

Plant Manager & Product Line Manager                     Philip's Semiconductors (NM, USA)

Director, Program Management & Operations         Integrated Automation (CA, USA)

Deputy Director, Technology (CTO)                            International Airports Projects (Jeddah, KSA)

Jan 2011Present

Sr. Adviser, Growth, Technology & Operations

MIDROC Holding

  • Senior Management and Leadership on business formulation(s) for new large ventures using a “Blue Ocean” approach, to add growth revenue (>250m USD)  and help achieve the Kingdoms diversification goals and contribute to the knowledge based economy vision of the Custodian of the Two Holy Mosques. Responsibilities include feasibility studies, business plans financial models, implementation development, market assessment, technology partner evaluation and Saudization plans
  • Spearheading multi-national team evaluating Feasibility of establishing a Car Manufacturing Industry in KSA, project estimates tremendous job gains for Saudis and requests government support to create industry. Final report prepared for presentation to the King and Council of Ministers, Project Implementation value will be greater than $10b USD creating over 225k new jobs
  • Strategic Adviser and Project Lead for Operations and Maintenance Planning for green-field tire manufacturing facility in KSA. The project is $350 million in cost, currently working to reduce planned staffing by greater than 25% through automation and process improvements from as designed concepts
  • Principal for the establishment of a company to manufacture Radars within the Kingdom of Saudi Arabia. Leading effort to transfer technology and know-how from South Africa, hire management team; establish manufacturing facilities and equity fund raising
Oct 2001Jan 2011

General Manager,Technology Solutions

  • Recruited to turnaround major development and implementation project for US Navy (>$150M) (successfully) and spearhead new business development, identify companies for acquisition, operations liaison for technology development projects
  • Organized initial system proposals, presentation and project leadership for over $100m new business realized/captured
  • Exercised  leadership in customer relationship management, solutions development creating a “Blue Ocean” approach for business opportunities
  • Capture leadership for securing $100 million dollar Controls System Project for new aircraft launch system (EMALS) I designed the Health Monitoring and prognostics based service system, and customer interface. Led effort for SEI CMMI Level 4 certification
  • Business Development Leadership creating several new lines of business in remote sensor monitoring including security of supply chain & compliance to customs regulations and 2012 London Olympics


Sep 1973Jun 1974






Financial Leadership
Financial model development, budget preparation and execution to $200m, cost analysis, project estimating P&L accountability to $150m
Contract Negotiations
Contracts to $350 million for supply of semiconductors, large volume of service contracts, technology development programs and outsourcing arrangements
Project Leadership
Have managed as many as 25 projects simultaneously of sizes ranging from $50K to $50m Managing both in house and outside services for project completion
Technical skills
Systems integration and design for complex networks and data analytics, particularly predictive modeling
International Experience
Over 15 years working abroad or developing markets on the international level. Saudi Arabia, Kuwait, South Africa, The Netherlands, UK and others
Executive Leadership
Over 20 years of Director, VP and above leadership in a variety of companies from Fortune 50 to incubator start-ups. Served on a number of Boards of Directors
Technology Development
Realized a number of firsts in technology solutions in the areas of, electro-optic devices, robotics, information systems, and wireless sensors networks. Hold Several patents for robotic systems
Strategic Planning
Developed comprehensive corporate strategies for growth by aligning complementary opportunities with core business