Senior Marketing Manager - Cardiovascular
LivaNova- Global & USA
Lead marketing resource for upstream and downstream activities associated cannulae product lines which generate revenue of 20M annually. I develop and implement marketing and sales strategy for cardiovascular cannulae and heart repair products. I work alongside field sales to target, plan , execute sales of cardiovascular cannulae used by cardiac surgeons during conventional and MICS procedures.
Daily activities include gathering and evaluating sales data, business proposal presentations to MD's, purchasing, and C level hospital management. Monthly duties include assessing market potential, creating penetration reports, competitive strategies plans, customer segmentation, product life cycle strategies, of sales plans by product and market opportunity.