Lew Klein

Work History

Work History
Jan 2011 - Present

Director of Marketing

Tecta America Corp

Rosemont, Illinois

The largest commercial roofing contractor in the U.S. with over 45 offices nationwide and $450MM in sales.

Director of Marketing Reporting to the SVP, Sales & Marketing, responsible for planning, developing and implementing corporate marketing strategies to promote sustained market leadership and growth. Work closely with the local and National Sales team to strengthen lead generation through CRM and branding strategies; develop and implement leading edge technology to achieve best-in-class company communications.

  • Led website and intranet(SharePoint) platforms, developed two micro-sites to promote key market differentiators, TectaSolar.com and TectaGreen.com. Developed RFQ/RFS call-to-action campaign from website leads through CRM data collection at a rate of almost one every other day.
  • Oversaw the creation and implementation of the Past Performance Library, a resource to collect completed construction projects across the country.
  • Instituted email marketing campaigns both internally through company newsletter as well as promotions to targeted customer groups.
Jan 2009 - Jan 2011

Director of Marketing and Advertising

Preferred Risk Insurance Services

Bedford Park, Illinois

Director of Marketing and Advertising Responsible for all external/internal communications, advertising and public relations for multiple insurance entities within the Preferred Risk family.

  • Developed web marketing, email marketing, direct mail and phone campaigns to recruit new, independent insurance agents.
  • Created new customer facing website to sell direct to auto insurance customers. Manage acquisition, active and retention agent and customer marketing programs.
  • Managed 7 Marketing Managers as well as a Public Relations Manager, in-house Graphic Designer and internal print shop.
Jan 2008 - Jan 2009

Marketing Consultant

L.A. Marketing

Chicago, Illinois

Marketing Consultant Extensive expertise in both strategic and tactical marketing communications programs, along with vast network of industry and creative contacts developed over 20 years, led to consulting with various agencies on marketing, business development and design projects. These projects included increasing sales, developing marketing studies to justify design solutions and creating alternative design ideas to present to both new and existing clients.

  • Clients included Bosch Tools, PPG, Citigroup, Wilson and Acco, among others.
2007 - 2008

Senior Manager, Marketing Communications

Quill Corporation

Lincolnshire, Illinois

1.5 billion dollar direct marketing B2B division of Staples, Inc., the largest and most profitable office supply company in the world.

Senior Manager, Marketing Communications Reporting to the Director of Customer Development, responsibilities include all branded content online, in emails and in print media. Managed all public relations as well as internal and external communications.

  • Initiated the transition from a primarily print catalog producer to one of the top-30 etailers in the country with over 70% of all sales coming from the website.
  • Developed a new online social community called, "Office Living" to capture and retain key demographic audience and incremental revenue.
  • 2 direct reports; a Public Relations manager and a Marketing Manager who specializes in online marketing programs.  Indirectly oversee the output of the internal Channel marketing group consisting of 60 designers, editors, copywriters and production personnel.
2006 - 2007

Director of Marketing and Advertising

S. USA Life Insurance, Inc

Chicago, Illinois

S. USA is a subsidiary of SBLI USA Mutual Life, a 65-year-old company with over $1. 5 billion dollars in assets. Corporate headquarters based in New York City, NY.

Director of Marketing and Advertising Reporting to the Executive Vice President of Sales and Marketing, directed all marketing communications, advertising and public relations activities for both S. USA(International) and SBLI USA(New York). Departmental budget in excess of $7 million dollars including 5 people; a Public Relations Manager, Direct Mail Manager, 2 Marketing Specialists and a Marketing Coordinator.

  • Launched national DRTV advertising campaign increasing leads by 62%. Over the course of a year generated over 24, 000 qualified leads with a 24% closure rate, exceeding expectations.
  • Developed measurable local, regional and national marketing initiatives that result in over 30% of company sales.
  • Managed U.S. and Puerto Rico advertising agency with a total media budget of $4. 3 million dollars.
1996 - 2005

Manager, Marketing Communications


Vernon Hills, Illinois

$450MM division of Illinois Tool Works, a Fortune 150 company and manufacturer of engineered tools, fasteners and components servicing the consumer and B2B markets.

Manager, Marketing Communications Promoted to this position. Reporting to the National Marketing Manager, responsible for developing and implementing national advertising campaign in excess of $1 million. Managed overall department budget of $5 million. Supervised a department of 2 direct reports as well as outside ad agency and public relations firm.

  • Initiated first corporate identity program. $2 million program included market research that led to new corporate logo and message, corporate identity guidelines, advertising campaign, public relations, and national trade show participation.
  • Managed successful public relations efforts with yearly advertising equivalency representing more than 3-time return on investment equal to $500,000 in advertising.
  • Implemented and maintained real-time lead generation and CRM database program producing a yearly average of 50, 000 warranty card returns and 10, 000 plus leads contributing to over 10% in incremental sales.
  • Directed yearly premium incentive program that increased sales of merchandise to well over $150,000 annually.
  • Managed fulfillment and distribution of over $1 million in point-of-sales materials with more than 50 orders weekly.
  • Developed e-strategy, content and design of company's award-winning website.
  • Managed all aspects of 7 national trade shows(including the International Homebuilders Show) and 25 local events each year.
  • Received numerous awards including the 2001 Hardware Industry Packaging Expo Award, 2001 American Hardware Manufacturing Association(AHMA) Merit Award for Display Merchandising, and the 2005 Design of the Times Silver Award from the In-Store Marketing Institute.
1993 - 1996

Marketing Services Manager

ITW Brands

Schaumburg, IL

$180MM division of ITW focusing on mass retail merchants including The Home Depot, Lowe's Companies, and Menards. Retail Business Unit merged with ITW Paslode in 2004.

Marketing Services Manager, responsibilities included developing consumer packaging, point-of-purchase displays, store planograms and sales literature. Promoted to this position.

  • Awards received included Drummer Award from Building Supply Homecenter News, and first-ever Employee-of-the-Year Award connected to division launch in 1993.
Jan 1992 - Jan 1993

Marketing Services Specialist


Itasca, Illinois

$100MM Division of ITW, Buildex manufactures and markets specialty fasteners primarily to the commercial construction market through specialty fastener distributors.

Marketing Services Specialist­




University of Miami


University of Illinois



Customer acquisition



tactical execution

strategic direction