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Work History

Jan 2018Present

Business Development Director Labeling Machines

Sidel Spa (Tetra Laval Group)

-Business Plan to become a Labeling company and entering into the Stand Alone Market

-LAM, ECA and NA Regions, direct business development

Oct 2015Dec 2018

Global Service Director


Market Sector: Leading Company in Tiles Machineries Industry, with t.o. 250 mln Euro, listed in the Stock Exchange of Milan (AIM)

Predictive Maintenance development (IoT)
Preventive Maintenance Implementation and Modular Service Agreement implementation
Implementation of Spare Parts Buying On-Line platform

Marketing Plan to become a Service Company
Re-Organization of the Service Deptartment as a Business Unit
Original Spare Parts new warehouse implementation
Coordinating a Service Sales Team based in Italy
New Branch Offices Start-Up in Singapore
Business development studies to extend the arm lenght availability in Panama (South America), Dubai, India
Managing the Service strategies with the Branches in Mexico, USA, Egypt, Spain, Indonesia, Singapore
Line Up-Grade and Line Improvement Business development
Technical Assistance Management
Budget and P&L definition

    Mar 2014Aug 2015

    Marketing & Business Development Director

    Sidel Gmbh (Tetra Laval Group)

    Marketing and Business Development Director Market Sector: Market Sector: Global Company, 1.400 mln euro, operating in Machines for Beverage Market (WATER, CSD, LPD, JNSDIT and others minors).

    • Strategic Business development Plans for WE, CEE, RCIS and on Key Accounts PepsiCo, Coca Cola Hellenic and Refresco
    • Branch Office start up plan (Poland)
    • Business Development Plan to start up a New Business in Dairy Market
    • Business Development Plan to develop Health & Personal Care Business
    • Business Development Plan to start up Labelling Stand Alone Business
    • BDM Team Management (Sensitive/Aseptic)
    • Trade-In department Implementation and Network creation
    • Zone Market Analysis by country and sector and structured Market Plans implementation
    • Marketing Strategies definition and Marketing Mix implementation in the Zone
    • Dash board creation to up-date the front line about Order Intake, Lost Deals, M/S, Addressable Market, Perceived Market, Visibility, IM  monitoring and Business Trends Analysis
    Jan 2013Mar 2014

    Sales & Marketing Director (Consultancy)

    Pilenpak As - Izmir Turkey

    Leading Company in Flexible Packaging for Food and No-Food Total Business in management 60 Mln/Euro, 400 employees

    • Master and Business Plan creation
    • Sales Network Organization (Europe, Russia-Ukraine, Middle East, North and South Africa)
    • Sales Team Management (Customer Service, Sales Executives, Agents and Trading Companies) - Sales Office structure implementation
    • Netherland Branch office start-up
    • US Market study
    • Marketing tools organization (Market Analysis and Market Inquiry)
    • Key Account Management (Mars Group, Ferrero, D.E. Master Blenders, United Biscuits, Deckitt Benckiser)

    Sales & Marketing Director

    Bremas Ersce Spa (Part of Everel Group till 2008)

    Total Business in management 17 Mln/Euro, 160 employees, till 2008 part of Everel Group


    • Italian Sales Network re-organization (Agents and Wholesalers)
    • US Branch office start up in Atlanta GE · South America market opening and trading companies network organization
    • Middle East trading Companies management
    • Asia sales Network re-organization
    • Sales Budget definition
    • Area Manager activities management
    • Customer Service organization


    • Promotional tools Management (catalogues, brochures, wholesaler price list)

    Sales Director

    Everel Group

    USA Branch Office Director

    Consolidated revenues 46 Mln/Euro, 500 employees

    • USA, Mexico, South America Sales Network definition
    • Sales and Operative Marketing activities Management
    • Directing management of the Key Major Account Business
    • Chicago Branch Office activities Management
    • Support to the Key Account activities management (Mattel, LG, Maytag, Electrolux, Elica) 

    Contributing to the company growth and drawing the guide lines to open the American Market in team with the Branch Office staff.

    Managing all the activities in a structured way, the main objective was the business increasing and Market presence consolidation.

    September 2007

    Hong Kong Office Director

    • HK, China, Malaysia, Taiwan, Korea, Singapore, Japan Sales Network definition
    • Distribution Network management
    • Direct management of the Major Accounts (Samsung, Philips, LG, Dyson, Haier, De Longhi, Whirlpool, Electrolux, Saeco)
    • HK Branch Office Management and Asian Expo organization

    Contributing to the company growth and drawing the guide lines to open the Asian Market building up a Sales Team ready satisfy a future manufacturing plant in China.

    January 2007

    Europe Sales Manager

    • Europe countries Sales Network re-organization
    • Sales Agents research (25 partners) and management
    • Distributor research (20 partners) and management
    • Area Managers research and management (5 peoples operative in the Italian office)
    • Customer service teaching and support
    • Sales activities Management
    • Sales Budget for the Commodity and White goods business
    • Implementing Market Survey and Information Technology tools for the reporting and analysis
    • Direct support in sales activities for the Area Managers into the Major Accounts (De Longhi, Saeco, Whirlpool, Electrolux, Indesit, Kaercher, Elica, Faber)
    • Expo organization: Electronica (Germany) and minors in the emergent countries (East Europe and Ex URSS)

    Direct in Staff of the CEO. Implementing the necessary activities to increase the presence into the market and an strong determination to achieve the goals forecasted permitted a consistent business growth.

    June 2005

    Area Manager Italy

    • Italian Sales Network re-organization
    • Area Managers activities Management (2 peoples operative in the Italian office)
    • Customer service teaching and support
    • Sales activities Management
    • Coordinating Sales Agents/Distributors implementing the Company Strategy
    • Direct sales activities to some of the Major Accounts

    Strong determination to increase the presence in the market and through a strong and professional new Sales Organization, increasing the penetration to the Major Accounts and increasing substantially the turn-over.


    Sales & Marketing Manager

    Fusit srl

    Sales and Marketing Manager

    Total revenues 11 Mln/Euro, 30 employees

    • Creating sales network in Italy (Agents and Distributors)
    • Organizing sales activities in the Italian market for the complete product package
    • Direct selling to Major Accounts in Italian (especially in regions Triveneto, Lombardia, Emilia Romagna, Marche), in following sectors: CEM and OEM electronics; Telecommunications, home automation; electrical wiring; lighting; automotive; household appliances, heating, refrigerating, alarms, automatic door systems; electro medical; pumps; transformers


      Sales Manager

      Litton Northrop Grumman spa

      Country Manager (Italy)

      Total revenues 17 Mln/Euro, 40 employees

      Market Sector: Business field, Consumer for Electronic, Electromechanical Components, Automation

      • Direct selling to major Italian accounts and maintaining north-east part of Italy market
      • Coordinating between the various Kester sales’ groups and the sales activities in whole Italian territory

      A decisive presence in territory and great professional competence has lead product lines to grow, consolidating important market shares.

      Sales Area Manager for North East part of Italy divisions: Kester, Polyscientific, Airtron

      • Direct selling in the North-east of Italy in the Electronic market, Laser equipments and automation


        Sep 1990Jul 1995

        Secondary School

        IPSIA Pordenone

        -Secondary School Diploma “Technical for Electronic Industries” Final voting 50/60

        -Sales Excellence Training (customers profiling, value proposition, margine defence) 

        -Key Account Management Training to Grandfield University UK, The School of Management

        -Training of Marketing Mix (4P), Marketing Analysis

        -Service Innovation Program (Servitization)- Quota 8000 with Ambrosetti (MI)


        English - Fluent (C2)                                                     Spanish - Fluent (C2)

        Germany - Basic (A1)                                                       Turkish - Basic (A1)


        • Sports: Windsurfing, Sailing, Dancing