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leslie dawkins

improving strategic marketing and communication initiatives, programs, and branding

Objective

Obtaining a challenging and rewarding career by joining a dynamic and knowledgeable team within an established digital department.

Summary

  • Excellent written and verbal communication skills including presenting information to executives
  • Effectively manage creative teams
  • Capable of developing and improving strategic marketing and communication initiatives, programs, and branding
  • Experience developing and maintaining strategic communications, configuration and change management plans
  • Organized, self-motivated and enjoys working as a team player
  • Excellent project management skills
  • Experience working with budgets
  • Knowledgeable on the basics of political, direct and grassroots lobbying activity rules
  • Six Sigma and Lean Six Sigma Certifications. Company: The Pension Benefit Guaranty Corporation (PBGC)/Transportation Security Administration (TSA). Project: Data Management Plan, process for Master Document List and Quality Record List to ensure compliance to ISO 9K. Total Cost Savings: $675,000
  • Information Technology Infrastructure Library (ITIL) v3 Certification

Work History

2016-04Present

Strategic Communications Lead

the Department of Defense, Office of Diversity Management and Equal Opportunity at the Pentagon (Knowesis)

Guide the development of strategies and action plans, conduct analyses, define strategic direction, and provide oversight, evaluation, and strategic messaging to support the overall mission and goals of the Office of Diversity Management and Equal Opportunity (ODMEO). This includes ODMEO’s strategic program management of the Defense Diversity Working Group, the Military Leadership Diversity Commission, and the Defense Equal Opportunity Management Institute Board of Advisers.

  • Serve as the principal advisor to ODMEO on all strategic communications matters relating to activities internally and externally affecting ODMEO
  • Provide communication consultation to the Director and senior staff of ODMEO for developing communication strategies
  • Advise proactively on potential media and public reaction to proposed policies and programs
  • Establish and maintain effective working relationships with communication staffs and staffs of senior leadership in the DoD
  • Provide the senior staff of ODMEO advice and assistance on design, implementation, and publication strategies on communication to support policies and program execution
  • Participate in discussions and conferences concerning long-range planning and strategic communications matters
  • Assist the ODMEO senior staff in developing and implementing long and short-range plans, procedures, and policies relating to ODMEO’s strategic communications needs
  • Establish and implement a strategic communications plan to deliver a concise, consistent and compelling Diversity/EO message throughout the Department
  • Develop a long-term engagement strategy moving the Office of the Secretary of Defense (OSD) from episodic to sustained public engagements and creating policy to communicate OSD’s strategic vision for diversity
  • Prepare communication products for delivery and publication in support of OSD’s strategic vision for diversity, to include print, visual, website, webinars, and social media forums
  • Provide written communication plans, news articles, speeches, website content, reports press and promotional materials for publication and support for program objectives
  • Design, construct, and maintain web pages; websites and promotional materials such as backdrops; fact sheets; and handouts
  • Develop graphics-enhanced presentations, and video productions
  • Develop drafts, finalize speeches, statements, talking points, and portions of material for public appearances or interviews and prepare PowerPoint briefing presentations on a variety of missions for the Director and senior staff within ODMEO
  • Conduct analysis, evaluation, and metrics on various communication activities and its impact
  • Support external media relations inquiry responses, and other strategic communications initiatives via traditional mass and workforce communications methods and innovative use of technology to expedite delivery; expand customer contact; and improve message clarity of communications
  • Maintain contact with key community groups identified by ODMEO and ensure that these groups receive up-to-date information on programs and projects
  • Provide general public affairs and outreach activities support such as creation of written and graphic material, development of information materials and reports, drafting talking points, key messages, and questions and answers (Q&A’s)
10/1304/16

Strategist, Digital Communications (Director)

FAIR

FAIR is a non-partisan national, nonprofit, public interest, membership organization that focuses on U.S. immigration policies. As the Digital Communications Strategist my role is to lead the strategy and drive the online communications and marketing efforts of the organization.

  • Leading a team consisting of technical, analytics and online grassroots personnel
  • Driving online content and messaging strategy on company’s website, microsites and social media
  • Leading the structuring, development, and writing of web content
  • Managing FAIR's social media strategy and implementation
  • Designing and implementing new media projects
  • Directing the organization's online email acquisition program through online advertising and SEO strategies
  • Working with Development to execute online membership development strategies
  • Managing Google AdWords campaign
  • Managing various IT projects performed by the organization and/or outside vendors and consultants
  • Producing weekly/monthly reports of website and digital communications statistics to relevant staff
  • Directing the copywriting and editing of outbound email campaigns, online ad campaigns, newsletters, and related landing pages
  • Controlling quality and consistency of web pages through copyediting, proofreading, branding, etc.
01/1209/13

Content and Video Manager, Producer and Editor at the Pentagon for Army.mil

the Office of the Chief of Public Affairs/Online & Social Media Division
  • Worked with Public Affairs Officers for Secretary of the Army, Chief of Staff of the Army, Vice Chief of Staff of the Army, Sgt. Maj. of the Army and Under Secretary of the Army and other PAOs.
  • Acted as project manager by leading and assisting Web developers on various microsites (for http://www.army.mil/media/amp/; http://www.army.mil/nativeamericans/; army.mil/drillsergeant/)
  • Research, development, acquisition, production, editing, packaging and publishing of text, graphic/photographic, and audio/video
  • Produced print/graphic/video training tutorials
  • Trained via online or in-person (on and off-site) on content management system (CMS)
  • Served as Tier 1 helpdesk support by creating and troubleshooting user accounts
  • Assisted with professional development resources and online community building/management services
  • Performed Web metrics/analytics, marketing analysis and Search Engine Optimization strategies
  • Winner of The Thomas Jefferson Awards, U.S. Defense Information School January 2013, Outstanding Flagship Website award
09/0912/11

Web Portal Content Manager/Communications

Computer Sciences Corporation

CSC provides Next Generation IT Infrastructure Services, Cloud Computing, Cyber Security, Big Data, Consulting and Industry Focused Application solutions. As the Web Portal Content Manager I worked with the North American Public Sector IT Infrastructure Solutions’ and Client Delivery team on a contract with Transportation Security Administration (TSA) and The Department of Homeland Security.

  • Researched, developed, implemented, and published communication vehicles
  • Managed Web and Portal content, user functionality, governance, information architecture, metadata management, workflow and design
  • Performed system modeling, simulation and analysis to provide appropriate software solutions
  • Participated in designing, developing, troubleshooting and analyzing software programs that operate with hardware systems
  • Assisted in maintaining program libraries and manuals based on research and customer needs
  • Consulted with other areas of management or business units to leverage various media outlets
  • Wrote and produced internal and external communications materials such as newsletters, presentations, and electronic communication
  • Coordinated communication events or campaigns
  • Coordinated and maintained content by adding information based upon recommendations for improvement
  • Provided input for documentation of new or existing programs to ensure information accessibility
  • Proposal Manager - Defense Intelligence Agency
  • Asset Manager – Environmental Protection Agency
01/0809/09

Publications Manager

The Society for Imaging Science and Technology (imaging.org)

(imaging.org) is a professional international organization dedicated to keeping members and others apprised of the latest scientific and technological developments in the field of imaging (digital printing, electronic imaging, color science, image preservation, photofinishing, etc.). As the Publications Manager I was responsible for all IS&T’s printed materials.

  • Produced, printed, and distributed all publication materials for five to seven conferences held annually
  • Determined print runs and soliciting estimates for print jobs
  • Tracked online submission of abstracts and manuscripts: proof read and copyedit all abstracts
  • Produced programs, including posting to website
  • Collaborated with authors to ensure compliance with templates/styles
  • Prepared final PDFs for book creation and oversaw fulfillment of proceedings
  • Created marketing materials—such as logos, ads, signage, and other materials
  • Produced and coordinate distribution of journals, and newsletter
  • Coordinated advertising and create house ads, front matter, etc.
07/0701/08

Creative Services Manager

McEnearney Associates

McEnearney is one of the top real estate companies in the Washington, DC metropolitan area. As the Creative Services Manager and a member of the marketing team I ensured the quality, timely, and cost effective development and execution of all creative projects that flowed through the department.

  • Managed fast-paced, creative production team
  • Prioritized jobs, and established systematic rules of production to improve the result of our Creative Services team
  • Produced hi-quality and timely delivery of marketing materials in accordance with brand identity
  • Assisted Executives in the design and development of special marketing materials
  • Billed, managed and communicated production budget
20032007

Assistant Strategy and Business Development

Thales North America, Inc.

Thales is a leader in global and regional Aerospace, Space and Defense, Security, and Transportation. As the Assistant Strategy and Business Development I assisted Business Development directors and the senior vice president of business strategy with communications and administrative duties.

  • Exhibitions, Trade Shows, and Meeting Planning Logistic: Site selection, budget development and adherence, final bill reconciliation, contract negotiations, registration/housing, menu planning, room sets, audio visual, on-site management, transportation, rosters, and meeting close out procedures
  • Communications: Produced media kits and information kits, press releases, and media inquiry
  • Presentations: Designed, developed, and produced professional reports and presentations, effectively and creatively convey data and analysis through tables, charts, graphs, maps, and text layout
  • Travel arrangements (Domestic and International): Flights, rail, lodging, and cars. Also, handled account information such as rewards, frequent flyers and bonus miles. Experience with online booking reservation tools
  • Monthly Reports: Worked with team of executives owning independent elements of producing monthly inputs. Coordinated and managed monthly report production
  • Subscriptions and Memberships: Maintained membership records, fulfillment of all requests for membership materials, and maintain related inventory

Education

The National Graduate School Pursuing Bachelor of Science (BS), Quality System Management, 2011 - 2012 Grade: 3.7 University of Maryland University College History, 2005 - 2009 Matoaca, 1983 - 1988

Skills and Expertise

Digital strategy, content management software, communications planning, marketing, social media applications, email marketing, Adobe Creative Suite, metrics and analytics, SharePoint, Flash; Adobe Acrobat; membership management software, ISO practices, project management software, Sabre, E-commerce, SEO, change management, configuration management, publications, Adwords, advertising, newsletters, training, onboarding, proposals, press releases, editing, software documentation analysis, leadership, corporate communications

Job Training/Certifications

Six Sigma/Lean Six Sigma

Information Technology Infrastructure Library (ITIL) v3

Configuration Management

Change Management

Data Management

Managing Portal Sites (SharePoint)

Brand Messaging and Tone

Brand Alignment and Training

Brand Identity

Brand Strategy

Certifications

Information Technology Infrastructure Library (ITIL) v3

Cabinet Office

Six Sigma/Lean Six

CSC Program Office