Leslie Feldman

  • Petaluma CA
  • 415.458.5826
  • associates.feldman@gmail.com
Leslie Feldman

Content Marketing/Management/Strategy

Summary

More than 20 years’ full-time experience developing, managing, writing, editing, and helping design compelling marketing communications and campaigns. Adept at creating the right messaging, getting to the point, telling complex stories simply, and making the copy sing. A proven problem solver, self starter, and team player with an unshakeable sense of humor and a true knack for influencing audiences and delighting clients. Sound good?

Work History

Work History
2015 - Present

Content Marketing Manager

Intacct

Act as a storyteller to drive thought leadership. Write, edit, manage, and curate content across all channels. Lead a virtual creative services team and manage collateral projects from inception to completion. Own the company voice. Create and enforce editorial standards. Work closely with all marketing and sales groups.

2003 - Present

Principal

Associates & Feldman

Provide contract writing, editing, and content strategy services. Partial client list: Adobe, Autodesk, Cisco, 2 DaVita, EMC, GCX, Grey Global, McAfee, Meltwater, Mindjet, O'Reilly Media, salesforce.com, Symantec.

2009 - 2014

Senior Writer and Content Manager

EVault, A Seagate Company

Develop, interpret, and ensure proper implementation of the right messaging. Develop creative concepts that move prospects, customers, and partners, to action. SEOptimize the website and supply it with fresh content. Hire and manage outside writing, editing, design, video, and print production services. Manage collateral repository. Own the company voice. Work closely with all marketing and sales groups.

2001 - 2003

Managing Editor, Construction Business Solutions Division

Intuit Inc

Conceive, write, and edit a full range of advertising, marketing, and business content. Helped boost division revenues 50 percent with highly effective fulfillment pieces and other collateral. Developed division's first Communications Style Guide for use by staff and outside agencies.

1999 - 2001

Managing Editor, Autodesk Point A

Autodesk

Control editorial voice for Point A, a B2C portal, and a companion email newsletter. Write, edit, and post content. Work closely with content managers and designers. Created portal's first Editorial Style Guide for use by staff and contributing authors. Wrote, edited, and helped plan and deploy first twelve issues of email newsletter.

1991 - 1999

Senior Marketing Writer, Autodesk Corporate Marketing

Autodesk

Conceive, write, and help design a full range of advertising, marketing, and business content. Work closely with executives, product and sales managers, art directors, and web producers. Helped rewrite entire corporate website to enhance clarity, consistency, and “stickiness.” Wrote “Letter to Shareholders” for two consecutive annual reports, the only writer ever to repeat.

Education

Education

B.Sc   Industrial and Labor Relations/Communications

Cornell University

Portfolio