Corporate and Organizational Communication and Leadership Concentrations
Sep 2006 - May 2010
Bachelor of Arts, Legal Studies
University of Massachusetts, Amherst
Social Mediation Conflict Resolution Certificate
Oct 2014 - Present
Marketing Data Analyst
Streamlined new analysis involving web giving and direct mail trends.
Executed improved analytics and selection procedures to close gaps in population segmentation.
Oct 2011 - Oct 2014
Dana-Farber Cancer Institute and the Jimmy Fund
Piloted monthly newsletter to improve departmental communication within division concerning professional development and staffing updates.
Produced a record breaking internal Seasonal Giving fundraising effort, which brought in over $7.2K in gifts with 94% staff participation.
Coordinated retreat between Clinical Director of the Zakim Center and several prominent physicians, political leaders, and medical anthropologists from Denmark in spring 2012, resulting in public relations exposure for the center.
Composed and distributed brochures, program flyers, and informational forms that reached over 1,000+ people internally and 500+ externally per week.
Jul 2010 - Sep 2011
Increased client service efficiency for credentialing department, raising the number of clients from 5 to 80 in 2011.
Hosted online credentialing webinar series to promote company and increase market exposure.
My personal and professional goals are to educate myself in all aspects of marketing, from the creative to the strategic, in order to evolve into a skilled executive. I love so many aspects of the marketing cycle so I cannot say as of now which area I am the most interested in. However, I have always loved the storytelling aspect of advertising so copywriting is definitely a top choice. I plan to use my academic background in communications and now advertising principles to understand all the possibilities and realities that are involved with a career in marketing.