Lesley Sims

  • Gold Coast, Australia

Marketing + Social Media

Work History

Work History
Dec 2008 - Present

Head of Marketing

Silver Lining Marketing

Account Management

  • Manage accounts including local, national and international brands
  • Managing and building relationships with key clients and strategic partners
  • Hosting corporate hospitality events
  • Plan, negotiate and manage contracts
  • Quoting jobs

Business Management

  • Identifying and developing opportunities for new products and businesses
  • Creating budgets and managing finance
  • Sourcing suppliers and negotiating working agreements

Client Consulting

  • Strategic marketing advice
  • Marketing seminar presentation
  • Direct marketing mail campaigns
  • Web-design coordination
  • Grant/Award/Tender submission writing
  • Graphic design and brand creation
  • Public Relations
  • Event management and production
  • Setting sales targets and providing sales training to achieve results
  • Innovative promotion creation
  • Create and manage face-to-face retail marketing campaigns
  • Creative solutions for marketing and business problems

A snippet of my achievements while with Silver Lining Marketing...

  • Increased annual revenue for a client, owning a small personal training business by 272% in 6 months.
  • Secured 3 year contract for a small cleaning service business with Defence Housing Australia as a primary supplier.
  • Townsville Enterprise judges said the award submission entered on behalf of our client for the
  • North Queensland Tourism Awards was “an exceptionally strong application which was very well written”.
  • Summer leisure marketing campaign originally created for Townsville alone was used Australia wide for an international hotel chain and received outstanding direct sale results.
  • Interviewed for the Courier Mail, discussing Social Network Marketing and how small business can utilise the popular medium to increase brand awareness and real dollars for their business.
Jan 2012 - Dec 2013

Account Manager

Entertainment Book

Business Development

  • Lead generation, ensuring new business potential at all times
  • Face -to-face sales meetings with fundraising groups
  • Daily, weekly and monthly reporting against personal KPI’s

Account Management

  • Managing over 180 accounts
  • Relationship building with stakeholders, book distributors and benefiting organisations
  • Motivating staff and maximising book sales through sales development training
  • Distribution management of point of sale marketing material to over 180 book sale locations
  • Managing stock levels and the logistics of distribution to maximise sale potential

Marketing

  • Maintaining the Entertainment Book FNQ brand through social media
  • Networking in the local community to build brand awareness

Recommendation from upper management:

“I have been very impressed with your performance, especially with your success in exceeding your February New Groups goal. This indicates to me your strong sales ability and willingness to go the extra mile for both yourself and your team.” – Ben Johnson, Managing Director, Entertainment Book

“I know I’ve said it before but you’re doing so well. You certainly know how to impress.” – Cameron Just, National Manager, Entertainment Publications

A snippet of my achievements while with Entertainment Book Australia...

  • Winner of the National New Business Acquisition Competition in February 2013
  • Top ranking Account Manager in Australia and New Zealand for 2013 book sales for New Business Acquisition in 2013
  • Awarded for exceeding budget targets well before deadline
  • First Account Manager to reach 101% delivered in Australia and New Zealand
  • “Top Performers” award for February, March and April 2013

Education

Education
2007

Australian Institute of Management - Events

AIM

Event Management Certificate

2001

Year 12

Faithway School

High School Qualification

Skills

Skills

• Ability to put things into practice and really get results

• Strong focus on customers and heightening their buying experiences

• Effective time and resource management skills

• Strong project and people management skills

• Leadership skills

• Creative, strategic and innovative thinker

• Positive and personable attitude

• Ability to gain knowledge and research skills

• High level of computer skills

• Ambitious, self-motivated person with initiative

• Goal orientated team player with a “can do” attitude.

• Excellent communication and interpersonal skills

• Able to work autonomously