Lesley Lindley

  • US-CA
Lesley Lindley

Summary

Forward‐Thinking, Results‐Driven Marketing and Advertising Specialist eager to contribute to strategic business development and management toward supporting employer in maximizing performance.

Highly‐qualified marketing professional entrusted to maintain 15 separate marketing budgets and marketing plans. Skillfully optimize revenue by initiating marketing campaigns that spark interest and increase demand. Successfully enhance the reputation and market place presence of organizations leading to client retention. Utilize strong written and verbal communication abilities to attract, negotiate and secure advertising contracts that boost product positioning.

Work History

Work History
Sep 2009 - Present

Director of Club Marketing

Western Golf Properties

  • Direct activities of internal staff, external agencies, establishments, and departments that develop and implement communication strategies and information programs.
  • Held accountable for efficient administration of annual marketing budgets and execution of marketing plans for up to 15 distinct golf properties.
  • Administrate 10 websites and increase marketing presence by enhancing Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
  • Utilize business acumen to purchase and settle on pricing for online, print, radio and television advertising contracts.
  • Generate press stories aimed at securing an even more positive public perception of the organization; develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Plan and execute public relations programs that maintain a favorable public image of new properties and manage the brands of previous properties and Western Golf Properties Corporate.
  • Evaluate advertising and promotion programs for compatibility with public relations efforts.
May 2005 - Sep 2009

Marketing Manager

Western Golf Properties

  • Assist the VP of Sales & Marketing in the efficient administration of annual marketing budgets and execution of marketing plans for up to 15 distinct properties.
  • Support the professional success of the Sales Force by offering training tools to enhance performance.
  • Utilize business acumen to purchase and settle on pricing for online, print, radio and television advertising contracts.
  • Generate press stories aimed at securing an even more positive public perception of the organization; develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Plan public relations programs that maintain a favorable public image of new properties and manage the brands of previous properties and Western Golf Properties Corporate.
Feb 2004 - May 2005

Marketing Manager

RKR Media Associates

  • Established and maintained effective relationships with clients by completing Account Executive tasks including generating P&L statements, media buying, and ad placement.
  • Implemented a strong knowledge of clients’ products and services through quantitative and qualitative research.
  • Handled a variety of tasks including purchasing, estimating, drafting press releases, program management, and rendered the necessary oversight for all tasks.
Jun 2003 - Feb 2004

Advertising Assistant

The Miller Group

  • Purchased ad space, inspected ad layouts, generated copy, and edited content of promotional materials for adherence to specifications of innovative ad concepts.
  • Plan and direct advertising policies and programs or produce collateral materials, such as press releases, to create extra interest in the purchase of clients’ products or services.

Education

Education
Aug 1999 - Jun 2003

Bachelor of Arts

York College of Pennsylvania