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Luke Erickson

Email, Online Marketing Manager / Content Writer


• Established track record of successfully managing and executing multiple projects under tight deadlines to achieve business-oriented results

• Proven ability to act as a liaison between various levels of an organization — including legal, technical, and executive groups — to ensure sales/marketing objectives

• Versatile writer/editor who has worked in both traditional and online media

Work experience


Email Marketing Manager

American Public University System

Responsible for developing and executing email marketing, engagement, and communications campaigns for online universities American Military University (AMU) and American Public University (APU), with a specialization on students and alumni. Also producing multiple daily, weekly, and semi-monthly newsletters, monitoring both content and advertising as well as optimizing deliverability.


Marketing Writer/Consultant


• Researched, edited, and/or wrote copy for both online and direct-mail promotions for a variety of clients, most recently for a major telecommunications company (see Landing Page samples below).

• Performed database cleanup and analysis via for association management software vendor.

• Published and promoted website devoted to delivering news and information on the Washington Nationals farm system (


Online Marketing Manager

The Motley Fool

Managed all internal online promotions for several of this major investor-education service's newsletters, including e-mail promotions, landing pages, special reports, and text and graphical ads. Acted as the primary point of contact for both internal and external copywriters for the routing of approvals, changes, edits, and proofreading. Reported on the results of these initiatives and regularly attended meetings with product managers, service advisors and editorial staff to apprise them on these acquisition campaigns and assist with retention efforts.


Online Marketing Manager

Massachusetts Medical Society

Managed online promotions, including e-mail and banner advertising, across multiple segments for both the print and online editions of the New England Journal of Medicine and Journal Watch. Coordinated with creative agency and consultants to implement edits to design and copywriting. Reported on results of these initiatives and acted as liaison for immediate supervisor for attending meetings as her proxy.


E-Mail Marketing Consultant

Nextsource Consulting, The Revolution Group

Tracked, reported, and analyzed e-mail marketing campaigns across multiple segments for a Fortune 500 company. Investigated and processed complaints for unsolicited e-mail complaints. Advised on strategy and tactics for future e-mail marketing initiatives. Improved metrics and analysis schedule. Expanded and standardized reporting processes. Created visual reports to better illustrate campaign effectiveness


E-Mail Marketing Specialist


Produced promotional and informational e-mails to consumers in multiple formats for, the Gateway Accessory Store and NECX Direct. Wrote e-mail content, edited HTML, managed e-mail databases, responded to customer feedback, and tracked response to e-mail campaigns. Increased and improved customer response of Gateway's corporate, accessory-store, and enthusiast databases by implementing e-mail campaign schedule. Maximized results by closely analyzing offer response/placement and adjusting subsequent campaigns accordingly



University of Oregon

School of Journalism & Communication


University of Massachusetts, Amherst

School of Social & Behavioral Sciences

EMail Marketing Samples

Landing Page Samples

Corporate Communications Samples