Luke Erickson

Summary

• Established track record of successfully managing and executing multiple projects under tight deadlines to achieve business-oriented results • Proven ability to act as a liaison between various levels of an organization — including legal, technical, and executive groups — to ensure sales/marketing objectives • Versatile writer/editor that has worked in both traditional and online media

Work History

Work History
2014 - Present

Email Marketing Manager

American Public University System
Responsible for developing and executing email marketing, engagement, and communications campaigns for online universities American Military University (AMU) and American Public University (APU).
2008 - 2014

Marketing Writer/Consultant

Self

• Researched, edited, and/or wrote copy for both online and direct-mail promotions for a variety of clients, most recently for a major telecommunications company (see Landing Page samples below).

• Performed database cleanup and analysis via Salesforce.com for association management software vendor.

• Published and promoted website devoted to delivering news and information on the Washington Nationals farm system (NationalsProspects.com).

2006 - 2008

Online Marketing Manager

The Motley Fool

Managed all internal online promotions for several of this major investor-education service's newsletters, including e-mail promotions, landing pages, special reports, and text and graphical ads. Acted as the primary point of contact for both internal and external copywriters for the routing of approvals, changes, edits, and proofreading. Reported on the results of these initiatives and regularly attended meetings with product managers, service advisors and editorial staff to apprise them on these acquisition campaigns and assist with retention efforts.

2004 - 2006

Online Marketing Manager

Massachusetts Medical Society

Managed online promotions, including e-mail and banner advertising, across multiple segments for both the print and online editions of the New England Journal of Medicine and Journal Watch. Coordinated with creative agency and consultants to implement edits to design and copywriting. Reported on results of these initiatives and acted as liaison for immediate supervisor for attending meetings as her proxy.

2002 - 2003

E-Mail Marketing Consultant

Nextsource Consulting, The Revolution Group

Tracked, reported, and analyzed e-mail marketing campaigns across multiple segments for a Fortune 500 company. Investigated and processed complaints for unsolicited e-mail complaints. Advised on strategy and tactics for future e-mail marketing initiatives. Improved metrics and analysis schedule. Expanded and standardized reporting processes. Created visual reports to better illustrate campaign effectiveness

2000 - 2002

E-Mail Marketing Specialist

Gateway

Produced promotional and informational e-mails to consumers in multiple formats for Gateway.com, the Gateway Accessory Store and NECX Direct. Wrote e-mail content, edited HTML, managed e-mail databases, responded to customer feedback, and tracked response to e-mail campaigns. Increased and improved customer response of Gateway's corporate, accessory-store, and enthusiast databases by implementing e-mail campaign schedule. Maximized results by closely analyzing offer response/placement and adjusting subsequent campaigns accordingly

Education

Education

M.S.

University of Oregon

B.A.

University of Massachusetts, Amherst

EMail Marketing Samples

Landing Page Samples

Corporate Communications Samples