• Established track record of successfully managing and executing multiple projects under tight deadlines to achieve business-oriented results • Proven ability to act as a liaison between various levels of an organization — including legal, technical, and executive groups — to ensure sales/marketing objectives • Versatile writer/editor that has worked in both traditional and online media
2014 - Present
Email Marketing Manager
American Public University System
2008 - 2014
• Researched, edited, and/or wrote copy for both online and direct-mail promotions for a variety of clients, most recently for a major telecommunications company (see Landing Page samples below).
• Performed database cleanup and analysis via Salesforce.com for association management software vendor.
• Published and promoted website devoted to delivering news and information on the Washington Nationals farm system (NationalsProspects.com).
2006 - 2008
Online Marketing Manager
The Motley Fool
Managed all internal online promotions for several of this major investor-education service's newsletters, including e-mail promotions, landing pages, special reports, and text and graphical ads. Acted as the primary point of contact for both internal and external copywriters for the routing of approvals, changes, edits, and proofreading. Reported on the results of these initiatives and regularly attended meetings with product managers, service advisors and editorial staff to apprise them on these acquisition campaigns and assist with retention efforts.
2004 - 2006
Online Marketing Manager
Massachusetts Medical Society
Managed online promotions, including e-mail and banner advertising, across multiple segments for both the print and online editions of the New England Journal of Medicine and Journal Watch. Coordinated with creative agency and consultants to implement edits to design and copywriting. Reported on results of these initiatives and acted as liaison for immediate supervisor for attending meetings as her proxy.
2002 - 2003
E-Mail Marketing Consultant
Nextsource Consulting, The Revolution Group
Tracked, reported, and analyzed e-mail marketing campaigns across multiple segments for a Fortune 500 company. Investigated and processed complaints for unsolicited e-mail complaints. Advised on strategy and tactics for future e-mail marketing initiatives. Improved metrics and analysis schedule. Expanded and standardized reporting processes. Created visual reports to better illustrate campaign effectiveness
2000 - 2002
E-Mail Marketing Specialist
Produced promotional and informational e-mails to consumers in multiple formats for Gateway.com, the Gateway Accessory Store and NECX Direct. Wrote e-mail content, edited HTML, managed e-mail databases, responded to customer feedback, and tracked response to e-mail campaigns. Increased and improved customer response of Gateway's corporate, accessory-store, and enthusiast databases by implementing e-mail campaign schedule. Maximized results by closely analyzing offer response/placement and adjusting subsequent campaigns accordingly
University of Oregon
University of Massachusetts, Amherst
PDF Newsletter, written for the NECX Exchange
Consumer Newsletter, written for Gateway
SMB Newsletter for Gateway
Weekly Deal-Mail for high-end PC enthusiasts, written for NECX Direct, a startup which was acquired by Gateway
Free watch promotion for WWE pay-per-views
Landing Page for Setanta Sports
Announcement for RCN-TiVo partnership
Landing page for Georgetown students to order RCN
Department profile for NECX employee newsletter
Feature story of NECX Annual Meeting with Joe Theismann as keynote speaker
Announcement of MIT-NECX partnership
HR Department profile for NECX employee newsletter