Online marketing and Lead Acquisition
Intelligent Software Company
PlanningForce is a product from Intelligent Software Company and is a Business Planning Solution conceived to help companies optimizing complex planning workflows with the help of a proven methodology and a award-winning project & resource scheduling engine.
The result is an increase in Time-to-Market of new products and an optimal use of resources.
My main responsabilities are the following:
- SEO (On-page Optimization, Google Webmasters, Google Analytics, Keyword Ranking tools)
- A/B Emailing campaigns (Mailchimp, Mandrill, Icontact)
- Lead nurturing and Inbound Marketing (Landing pages, email acquisition, Goals follow-up)
- Content promotion across Social Networks
- Graphic design (modern UI frameworks and Adobe Creative Suite)
- Online User Support and Webinar Organizations (GoToMeeting, WebEx)
- User Experience and Information Architecture (Prototyping)
- CMS (wordpress) / CRM (Zoho,...) integration