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Leo Perez is currently working in Miami on TV and Film Productions and is joined by his wife Linda Alvarez. He is the General Manager for a European media company. Previously, he joined Sí TV as chief operating officer in August 2000. In his position, Perez was responsible for overseeing all of the company’s day-to-day network operations. Prior to taking his post at Sí TV, Perez was Vice President of International Networks, Latin America, for Sony Pictures Entertainment. While there, he oversaw the company’s Latin American Networks Group, which includes Sony Entertainment Television, AXN, Advertising Sales as well as its partnership in 6 other channels within the HBO Latin America platform. Perez initially joined Sony in 1995 to become the General Manager for the launch of Latin America’s first basic cable network transmitted in English with Spanish subtitles, Sony Entertainment Television (SET). In just three years, the channel became one of the highest rated pan-regional cable networks, reaching 11 million homes in 20 Latin American countries. During his tenure, SET was awarded seven Promax Awards, an Anda Award (the Clios of Venezuela) and one of the network’s original series took home honors in the Variety/Music category at the New York Festival. From 1992 to 1995, Perez was a sales and marketing manager at KCBS-TV in Los Angeles. He also developed the Promax Award-winning Ride Into The West campaign, a walk-on role campaign for the hit series, “Dr. Quinn Medicine Woman.” The network was so pleased with the campaign that it was rolled out to over 60 CBS affiliate markets. Prior to joining CBS, Perez was a founding partner in the Viva Television Network, a U.S. cable network targeted to the Hispanic market. Additionally, Perez held three different affiliate sales/marketing positions with Showtime Networks from 1985 to 1990.

Work experience

Mar 2008Present

General Manager - Director General

Plural Entertainment
 As the top U.S. & Latin American TV production executive for the largest media company in Spain, responsibilities include the day-to-day leadership, strategic development, and management of the company’s activities.  Key focus areas include identifying and developing new expansion areas, preparing plans for implementing new initiatives, and developing close strategic / co-production alliances with partners in Latin America and the U.S. English speaking market in order to aggressively grow the business.  Duties also include managing sales, production and operations, finance/accounting, legal affairs, human resources and technology.
Aug 2000May 2007

Chief Operating Officer

 Primary operational executive for America’s first English language Latino themed television network. Key responsibilities include all network operations and business planning.  Successfully secured funding from major media companies and venture firms as well as the distribution with Comcast, Time Warner, Cox, Adelphia, and the Dish Network. The network is currently available in 14 million homes nationwide and has over 60 major brand advertisers.  Establish and manage all Sí TV cable network departments for the 2004 launch including strategic planning, affiliate/advertising sales, finance, programming, production, and marketing.  Manage government related initiatives including the relationships with leaders of the Congressional Hispanic Caucus, local officials in key markets, and other national organizations.
Jul 1998Jul 2000

VP, International Networks, Latin America

Sony Pictures Entertainment
 As the head of the Latin American Networks Group, responsibilities included oversight of Sony’s equity interest in the HBO Latin America Group and direct management its owned companies, Sony Entertainment Television, AXN, and Columbia TriStar International Advertising Sales.  Board responsibilities for A&E, E! Entertainment Television, and The Warner Channel were shared with partners from HBO, Warner Bros., and Ole Communications.  Accomplishments included the acquisition of the TeleUno Network and its transition into the AXN Network as well as the launch of Sony’s Regional Advertising Sales division.
May 1995Jun 1998

General Manager, Sony Entertainment TV

Sony Pictures Entertainment
 As the GM for Latin America’s first English language basic cable network, the company was taken from launch to profit in 3 years and made available in over 20 Latin American countries.  SET is one of the highest rated cable networks in the coveted 18-34 demo. The network earned 7 Promax Awards and an Anda Award (Clio’s of Venezuela) for its unique image and production.  Accomplishments included the channel’s first original programming award for best International Variety/Music program and a first of its kind cross divisional program between Sony electronics and its television entertainment group.