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Work experience

Jul 2014Present

Commercial Manager

Sonae Distribuição

I currently manage both of Continente's Outlets and since taking this position I've achieved  to bring the business from a negative net margin to a positive one, while making the sales grow by 12%. At the same time, while reporting directly to the Head of the Non-Food Area, it is my role to organise and cooordinate the information from each business units to other internal clients. 

May 2010Jun 2014

Category Manager - Toys

Sonae Distribuição

In this position I managed the toys offers in the company's stores. This included selecting the range to better suit  the demand by clients, negotiating pricing, promotions and overall business with suppliers and internal clients (marketing, stores, logistics...) while at the same time managing the category's P&L. During this period, Toys achieved consistently both sales and market share growth.

Dec 2007Apr 2010

Stock Manager

Sonae Distribuição

In my first role at Sonae Distribuição I managed the supply chain of a category of products, from purchase forecast to delivery terms, stock optimization both at wharehouse and store level. As the primary contact for suppliers and stores, this position demanded strong negotiating and planning skils.


Other professional experiences

Communications and Marketing Assistant

Assistant Brand Manager at Henkel

News producer at BBC World Service - London (Internship by Contacto Program - ICEP)



Master in Marketing

Faculdade de Economia - Universidade do Porto

Curricular Programme concluded with success.


Journalism graduate

Universidade de Coimbra

Languages and IT


Retek - 8 years working knowledge
Experienced user of Microsoft office products.
Keen user of Aimia, SQL Developer