Work experience

Work experience

Commercial Manager

Jul 2014 - Present
Sonae Distribuição

I currently manage both of Continente's Outlets and since taking this position I've achieved  to bring the business from a negative net margin to a positive one, while making the sales grow by 12%. At the same time, while reporting directly to the Head of the Non-Food Area, it is my role to organise and cooordinate the information from each business units to other internal clients. 

Category Manager - Toys

May 2010 - Jun 2014
Sonae Distribuição

In this position I managed the toys offers in the company's stores. This included selecting the range to better suit  the demand by clients, negotiating pricing, promotions and overall business with suppliers and internal clients (marketing, stores, logistics...) while at the same time managing the category's P&L. During this period, Toys achieved consistently both sales and market share growth.

Stock Manager

Dec 2007 - Apr 2010
Sonae Distribuição

In my first role at Sonae Distribuição I managed the supply chain of a category of products, from purchase forecast to delivery terms, stock optimization both at wharehouse and store level. As the primary contact for suppliers and stores, this position demanded strong negotiating and planning skils.

Other professional experiences

2003 - 2007

Communications and Marketing Assistant

Assistant Brand Manager at Henkel

News producer at BBC World Service - London (Internship by Contacto Program - ICEP)



Master in Marketing

2007 - 2009
Faculdade de Economia - Universidade do Porto

Curricular Programme concluded with success.

Journalism graduate

1998 - 2002
Universidade de Coimbra

Languages and IT



Retek - 8 years working knowledge
Experienced user of Microsoft office products.
Keen user of Aimia, SQL Developer