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Global Sales, Marketing and Project Management with hands-on business experience in Turkey/East Europe/CIS Countries/Baltic Countries. 10+ years business experience in Turkey & CIS Countries Retail Chain, B2B, Distribution Channel establishment and management. Experience in Jewellery, Consulting, Telecommunication. Fluent in Russian, Azeri, English, Turkish. Besides regional languages in basic level.Deep knowledge of local business in Turkey & CIS Region (Russia, Ukraine, Belarus, Caucassia, Baltics, Central Asia). Retail, Distribution, B2B and Business management in these regions.Specialties: Sales Management , Marketing Management, Project Management, Branding, Strategy definition and Implementation, Business development, Export Management, Channel Establishment and Management

Work experience

Jan 2016Present

Chief Commercial Officer

International Commodity Trading Company

Trading in Oil & Gas area, heading UAE/Dubai branch.

Jan 2014Dec 2015

Retail Director


Heading all retail channel in Azerbaijan with 360million yearly turnover. 

  • 400+ exclusive dealer shops
  • 26 own shops
  • 114+ electronic chains
  • 1200+ subdealer shops
  • 12 Distributor Companies

Heading projects

  • Handset Instalments
  • E-sign 
  • Free compunding
  • Bakcell Branded smartphones
  • Roadshow
  • New Retail partner allocation and assesment
  • My Village - exclusive Bakcell Trade project
  • Data Card Surat
  • Retail Policy
  • Bus Station Trade Project 
Jun 2011Jan 2014

Head of Unit, Retail Sales & Distribution


Heading all sales and services activities in Baku Region


  • Service Center's (8)
  • Dealership Network (82)
  • Electronic Chains (42)
  • Distribution Channels (8)

Heading  projects;

  • Distribution Policy 
  • CINeration Campaign
  • Handset Sales 
  • Mobile Number Portability
  • Dealership Policy
  • IMEI Registration 
  • CRM Project Commercial Lead 
  • e-Voucher 
  • Remote CSR
  • Metro Retail Chain Project 
Jan 2006May 2011

Sales & Marketing Manager (CIS)

Altinbas Holding / Assos Diamond

CIS (Commonwealth of Independent States) Region;

• Management of Retail Chain, Distribution Channels, B2B Business

• New markets assessment• Customer requirements mapping• Value proposition mapping & development• New products development & introduction processes• Strategy & marketing planning• Sales & marketing tools development• Creation & management of distribution

• Management of direct key strategic accounts• Sales and Marketing Strategies• Business Development• Growth Strategies• Sales Force Management• Operations Management• Team Building and Recruitment• Project Budgeting and Execution• Problem Solving• Negotiation Tactics• Product Development• Market and Product Analysis• Branding and Brand Awareness• Responsible for the establishment of sales and marketing objectives in coordination with the Company's Business Plan and providing an Annual Sales and Marketing Plan with quarterly updates, revisions and modifications. Design and implement strategies for market and target customers in order to meet the objectives of the Business Plan.• Responsible for coordinating the specific objectives of the Sales and Marketing Plan with all of the functional departments of the company especifically with Manufacturing and Finance, responsibility of P/L statement for the business line,plan, organize and execute the business performance of company field force,• Build relationship with new and potential clients,periodically review performance of Sales Representative with the objective of improving performance, analyzing opportunities and building greater result orientation.• Establish performance goals for all sales and marketing department employees and monitor performance on a continual basis,reporting monthly sales and budget reports and providing progress update of various other departments and rival companies in the market to general manager and export deputy general manager.

Aug 2003Dec 2005

Project Responsible

  • Communications evaluation and strategic advice
  • Market research
  • Drafting of communication material; editorial and quality control.
  • Project management, including overall planning, coordination of subcontractors, liaising with the client, and interim and regular reporting
  • Participating in client meetings and presentations and providing input to development of strategic client advice
  • Preparation of expressions of interest and strategy documents in response to calls for tender


Jan 2014Dec 2014

MBA - Executive Education Series

IESE Business School

Honors & Awards

  • Azerbaijan Maths Olympiads 6th class - 1st Place, 1994
  • Azerbaijan Maths Olympiads 10th class - 1st Place, 1998
  • Honorable Mention in World Maths Olympiads, 1997
  • Private Nakhichevan High School Graduation - 1st Place , 1999 
  • Sales Specialist of the Year (Altinbas Group), 2008
  • The Best Overseas Project - JTR|Turkish Jewelry Association, 2010

Professional Development

  • Diamond Education - HRD Belgium (April, 2007)
  • Effective people Management - Mehmet Kocabas (Mart, 2008)
  • Negotiation Technics - Mehmet Kocabas (April, 2009)
  • Branding, Luxury Branding - Sertan Ilter (February, 2010)
  • Romantic Sales - Sema Duymaz (October, 2010)
  • Branding , Brand Positioning - Daniela Caoro Italy (March, 2011)
  • Sales Rules B2B - Taner Ozdes (April, 2011)
  • Effective management of Sales Department - Radmilo Lukic (December, 2011)
  • Pricing Strategy - Richard C. Informa Telecom UK (November, 2012)
  • Leadership - GRBS (November, 2012)
  • Leadership & Management - Dr.Janine Clarck ADA (December, 2012)
  • Effective Public Speaking and Techniques - Michael McKenzie (February, 2013)
  • Strategic Management - Dafir Kramer, Maastricht School of Management & ADA (May 2013)