Lenka Dvorakova

Lenka Dvorakova

Work History

Work History
2002 - Present

Freelance Translator

  • Translation, Editing/proofreading, Website localization, Software localization, Training

            Working languages:

            English to Czech

            German to Czech

            Specializes in:

  • Advertising / Public Relations
  • Media
  • Medical (general)
  • Medical: Health Care, Nutrition, Instruments
  • Computers: Systems, Networks
  • Psychology, Philosophy, Education
  • Marketing
2008 - Present

Online Marketing Consultant

  • Analyzing strategies for the most effective, targeted online advertising (SEM, SEO)
  • Pay-per-click management (campaign strategy, building client's campaigns from scratch; keyword research, creative writing, bid management, campaign optimisation)
  • SEO analysis
2007 - Present

Campaign Manager

  • Creating and managing paid search advertising campaigns across search engines (Sklik, eTarget, adFox, AdWords), keyword research, web content analysis
  • Working for B2C clients in the Czech market
2007 - 2008

Marketing Manager

Summit Media
  • Focused on advertising in online media
  • Managing of Pay-per-click campaigns for important B2B and B2C clients in the UK
  • Working for online retailers (Play.com, Argos, Viking Direct, Office Depot, Mobiles.co.uk)
  • Set-up, implementation and management of the performance campaigns on Google, YSM, Bing
  • Responsible for results on shopping comparison engines (Kelkoo, Froogle, Shopping.com)
  • Cooperating on automatised PPC portfolio tool
  • Analysing search trends
  • Analysing and testing for succesful conversions and cost effectiveness, campaign reporting





IT abilities

Extensive experience using the GNU/Linux operating system, including basic shell knowledge and familiarity with the process of researching and choosing free software tools for collaborative projects. Working knowledge of web content management tools (Joomla, XAMPP) User experience with web analytical tools (Google Analytics, KeywordMax, Piwik, Indextools, Omniture)

Language skills

  English language - Very good written and verbal skills German language - Very good written and verbal skills Hebrew language - Intermediate skills Arabic language - Basic knowledge Russsian language - Basic comprehension and reading skills